<h1>Cool text-effect with<br><span data-shadow-text="Text-Shadow">Text-Shadow</span><br> and CSS-Mask image</h1>
body { background: #9cb8b3; }

h1 {
    font: 600 1.5em/1 'Raleway', sans-serif;
    color: rgba(0,0,0,.5);
    text-align: center;
    text-transform: uppercase;
    letter-spacing: .5em;
    position: absolute;
    top: 25%;
    width: 100%;
}

span, span:after {
    font-weight: 900;
    color: #efedce;
    white-space: nowrap;
    display: inline-block;
    position: relative;
    letter-spacing: .1em;
    padding: .2em 0 .25em 0;
}

span {
    font-size: 4em;
    z-index: 100;
    text-shadow: .04em .04em 0 #9cb8b3;
}

span:after {
    content: attr(data-shadow-text);
    color: rgba(0,0,0,.35);
    text-shadow: none;
    position: absolute;
    left: .0875em;
    top: .0875em;
    z-index: -1;
    -webkit-mask-image: url(//f.cl.ly/items/1t1C0W3y040g1J172r3h/mask.png);
}

External CSS

  1. https://fonts.googleapis.com/css?family=Raleway:600,900

External JavaScript

  1. https://cdnjs.cloudflare.com/ajax/libs/jquery/2.1.3/jquery.min.js