var pivot = new WebDataRocks({
container: "wdr-component",
width: "100%",
height: 630,
width: 700,
toolbar: true,
report: {
"dataSource": {
"dataSourceType": "json",
"data": getData()
},
"slice": {
"reportFilters": [{
"uniqueName": "Date.Month"
}],
"rows": [{
"uniqueName": "Channel"
},
{
"uniqueName": "Campaign"
}
],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Users",
"aggregation": "sum",
"active": false
},
{
"uniqueName": "Leads",
"aggregation": "sum",
"active": false
},
{
"uniqueName": "Opportunities",
"aggregation": "sum",
"active": false
},
{
"uniqueName": "Sales",
"aggregation": "sum",
"active": false
},
{
"uniqueName": "Campaign Cost",
"aggregation": "sum"
},
{
"uniqueName": "Revenue",
"formula": "sum(\"Sales\") * sum(\"Purchase Cost\")",
"caption": "Revenue",
"individual": true
},
{
"uniqueName": "Gross Profit",
"formula": "sum(\"Revenue\") - sum(\"Campaign Cost\")",
"caption": "Gross Profit",
"individual": true
},
{
"uniqueName": "ROI",
"formula": "(sum(\"Gross Profit\") - sum(\"Campaign Cost\")) / sum(\"Campaign Cost\")",
"caption": "ROI",
"format": "roi_format",
"active": false
},
{
"uniqueName": "Conversion Rate",
"formula": "sum(\"Leads\") / sum(\"Clicks\") ",
"individual": true,
"caption": "Conversion Rate",
"active": false
},
{
"uniqueName": "CPL",
"formula": "sum(\"Campaign Cost\") / sum(\"Leads\") ",
"caption": "CPL",
"active": false
},
{
"uniqueName": "CPO",
"formula": "sum(\"Campaign Cost\") / sum(\"Opportunities\") ",
"caption": "CPO",
"active": false
},
{
"uniqueName": "CPS",
"formula": "sum(\"Campaign Cost\") / sum(\"Sales\") ",
"caption": "CPS",
"active": false
}
],
"expands": {
"rows": [{
"tuple": [
"Channel.Display Ads"
]
},
{
"tuple": [
"Channel.SEM"
]
},
{
"tuple": [
"Channel.Social"
]
}
]
}
},
"options": {
"grid": {
"type": "classic"
}
},
"formats": [{
"name": "",
"maxDecimalPlaces": 2
},
{
"name": "roi_format",
"thousandsSeparator": " ",
"decimalSeparator": ".",
"currencySymbol": "%",
"currencySymbolAlign": "right",
"nullValue": "",
"textAlign": "right",
"isPercent": false
}
],
"conditions": [{
"formula": "#value <= 13000",
"measure": "Revenue",
"format": {
"backgroundColor": "#f0f7da",
"color": "#000000",
"fontFamily": "Lucida Sans Unicode",
"fontSize": "12px"
}
},
{
"formula": "AND(#value > 13000, #value < 40000)",
"measure": "Revenue",
"format": {
"backgroundColor": "#c9df8a",
"color": "#000000",
"fontFamily": "Lucida Sans Unicode",
"fontSize": "12px"
}
},
{
"formula": "#value >= 40000",
"measure": "Revenue",
"format": {
"backgroundColor": "#77ab59",
"color": "#000000",
"fontFamily": "Lucida Sans Unicode",
"fontSize": "12px"
}
}
]
},
reportcomplete: function() {
pivot.off("reportcomplete");
pivotTableReportComplete = true;
createGoogleChart1();
createGoogleChart2();
createGoogleChart3();
createGoogleChart4();
createGoogleChart5();
createGoogleChart6();
createGoogleChart7();
createGoogleChart8();
createLineChart();
createLineChart2();
createLineChart3();
createLineChart4();
createLineChart5();
}
});
var pivotTableReportComplete = false;
var googleChartsLoaded = false;
google.charts.load('current', {
'packages': ['corechart']
});
google.charts.setOnLoadCallback(onGoogleChartsLoaded);
function onGoogleChartsLoaded() {
googleChartsLoaded = true;
if (pivotTableReportComplete) {
createGoogleChart1();
createGoogleChart2();
createGoogleChart3();
createGoogleChart4();
createGoogleChart5();
createGoogleChart6();
createGoogleChart7();
createGoogleChart8();
createLineChart();
createLineChart2();
createLineChart3();
createLineChart4();
createLineChart5();
}
}
function createGoogleChart1() {
if (googleChartsLoaded) {
pivot.googlecharts.getData({
type: "column",
"slice": {
"rows": [{
"uniqueName": "Date.Month"
}],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Total Leads",
"formula": "sum(\"Leads\")",
"caption": "Total Leads"
},
{
"uniqueName": "Total Opportunities",
"formula": "sum(\"Opportunities\")",
"caption": "Total Opportunities"
},
{
"uniqueName": "Total Sales",
"formula": "sum(\"Sales\")",
"caption": "Total Sales"
}
]
}
},
drawChart1,
drawChart1
);
}
}
function drawChart1(_data) {
var data = google.visualization.arrayToDataTable(_data.data);
var options = {
tooltip: {
textStyle: {
color: '#5D353E'
},
showColorCode: true
},
titleTextStyle: {
fontName: 'Tahoma',
bold: true,
color: '#5D353E'
},
fontSize: 18,
title: "Leads, Opportunities, Sales per Months",
colors: ["#1b9e77", "#d95f02", "#7570b3"],
legend: 'bottom',
isStacked: true
};
var chart = new google.visualization.ColumnChart(document.getElementById('googlechart-container1'));
chart.draw(data, options);
}
function createGoogleChart2() {
if (googleChartsLoaded) {
pivot.googlecharts.getData({
type: "column",
"slice": {
"reportFilters": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.Display Ads"
]
}
}],
"rows": [{
"uniqueName": "Date.Month"
}],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Total Leads",
"formula": "sum(\"Leads\")",
"caption": "Total Leads"
},
{
"uniqueName": "Total Opportunities",
"formula": "sum(\"Opportunities\")",
"caption": "Total Opportunities"
},
{
"uniqueName": "Total Sales",
"formula": "sum(\"Sales\")",
"caption": "Total Sales"
}
]
}
},
drawChart2,
drawChart2
);
}
}
function drawChart2(_data) {
var data = google.visualization.arrayToDataTable(_data.data);
var options = {
tooltip: {
textStyle: {
color: '#5D353E'
},
showColorCode: true
},
titleTextStyle: {
fontName: 'Tahoma',
bold: true,
color: '#5D353E'
},
fontSize: 18,
title: "Leads, Opportunities, Sales of Display Ads per Months",
colors: ["#1b9e77", "#d95f02", "#7570b3"],
legend: 'bottom',
isStacked: true
};
var chart = new google.visualization.ColumnChart(document.getElementById('googlechart-container2'));
chart.draw(data, options);
}
function createGoogleChart3() {
if (googleChartsLoaded) {
pivot.googlecharts.getData({
type: "column",
"slice": {
"reportFilters": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.SEM"
]
}
}],
"rows": [{
"uniqueName": "Date.Month"
}],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Total Leads",
"formula": "sum(\"Leads\")",
"caption": "Total Leads"
},
{
"uniqueName": "Total Opportunities",
"formula": "sum(\"Opportunities\")",
"caption": "Total Opportunities"
},
{
"uniqueName": "Total Sales",
"formula": "sum(\"Sales\")",
"caption": "Total Sales"
}
]
}
},
drawChart3,
drawChart3
);
}
}
function drawChart3(_data) {
var data = google.visualization.arrayToDataTable(_data.data);
var options = {
tooltip: {
textStyle: {
color: '#5D353E'
},
showColorCode: true
},
titleTextStyle: {
fontName: 'Tahoma',
bold: true,
color: '#5D353E'
},
fontSize: 18,
title: "Leads, Opportunities, Sales of SEM per Months",
colors: ["#1b9e77", "#d95f02", "#7570b3"],
legend: 'bottom',
isStacked: true
};
var chart = new google.visualization.ColumnChart(document.getElementById('googlechart-container3'));
chart.draw(data, options);
}
function createGoogleChart4() {
if (googleChartsLoaded) {
pivot.googlecharts.getData({
type: "column",
"slice": {
"reportFilters": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.SEM"
]
}
}],
"rows": [{
"uniqueName": "Date.Month"
}],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Total Leads",
"formula": "sum(\"Leads\")",
"caption": "Total Leads"
},
{
"uniqueName": "Total Opportunities",
"formula": "sum(\"Opportunities\")",
"caption": "Total Opportunities"
},
{
"uniqueName": "Total Sales",
"formula": "sum(\"Sales\")",
"caption": "Total Sales"
}
]
}
},
drawChart4,
drawChart4
);
}
}
function drawChart4(_data) {
var data = google.visualization.arrayToDataTable(_data.data);
var options = {
tooltip: {
textStyle: {
color: '#5D353E'
},
showColorCode: true
},
titleTextStyle: {
fontName: 'Tahoma',
bold: true,
color: '#5D353E'
},
fontSize: 18,
title: "Leads, Opportunities, Sales of SEM per Months",
colors: ["#1b9e77", "#d95f02", "#7570b3"],
legend: 'bottom',
isStacked: true
};
var chart = new google.visualization.ColumnChart(document.getElementById('googlechart-container4'));
chart.draw(data, options);
}
function createGoogleChart5() {
if (googleChartsLoaded) {
pivot.googlecharts.getData({
type: "column",
"slice": {
"rows": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.Social",
"Channel.SEM",
"Channel.Display Ads"
]
}
}],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Revenue",
"formula": "sum(\"Sales\") * sum(\"Purchase Cost\")",
"caption": "Total Revenue",
"individual": true
}]
}
},
drawChart5,
drawChart5
);
}
}
function drawChart5(_data) {
var data = google.visualization.arrayToDataTable(_data.data);
var options = {
tooltip: {
textStyle: {
color: '#5D353E'
},
showColorCode: true
},
titleTextStyle: {
fontName: 'Tahoma',
bold: true,
color: '#5D353E'
},
fontSize: 18,
title: "Main Revenue Driver, Display Ads vs SEM vs Social Media",
legend: 'bottom',
colors: ['#024B40', '#5D353E', '#26827E']
};
var chart = new google.visualization.ColumnChart(document.getElementById('googlechart-container5'));
chart.draw(data, options);
}
function createGoogleChart6() {
if (googleChartsLoaded) {
pivot.googlecharts.getData({
type: "column",
"slice": {
"rows": [{
"uniqueName": "Channel"
}],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Total Leads",
"formula": "sum(\"Leads\")",
"caption": "Total Leads"
}]
}
},
drawChart6,
drawChart6
);
}
}
function drawChart6(_data) {
var data = google.visualization.arrayToDataTable(_data.data);
var options = {
tooltip: {
textStyle: {
color: '#024B40'
},
showColorCode: true
},
titleTextStyle: {
fontName: 'Tahoma',
bold: true,
color: '#024B40'
},
fontSize: 18,
title: "Leads Source",
legend: 'bottom',
colors: ['#5D353E', '#26827E']
};
var chart = new google.visualization.ColumnChart(document.getElementById('googlechart-container6'));
chart.draw(data, options);
}
function createGoogleChart7() {
if (googleChartsLoaded) {
pivot.googlecharts.getData({
type: "column",
"slice": {
"rows": [{
"uniqueName": "Channel"
}],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Total Opportunities",
"formula": "sum(\"Opportunities\")",
"caption": "Total Opportunities"
}]
}
},
drawChart7,
drawChart7
);
}
}
function drawChart7(_data) {
var data = google.visualization.arrayToDataTable(_data.data);
var options = {
tooltip: {
textStyle: {
color: '#024B40'
},
showColorCode: true
},
titleTextStyle: {
fontName: 'Tahoma',
bold: true,
color: '#000000'
},
fontSize: 18,
title: "Converted Leads",
legend: 'bottom',
colors: ['#93bfa4', '#26827E']
};
var chart = new google.visualization.ColumnChart(document.getElementById('googlechart-container7'));
chart.draw(data, options);
}
function createGoogleChart8() {
if (googleChartsLoaded) {
pivot.googlecharts.getData({
type: "column",
"slice": {
"rows": [{
"uniqueName": "Channel"
}],
"columns": [{
"uniqueName": "Measures"
}],
"measures": [{
"uniqueName": "Total Sales",
"formula": "sum(\"Sales\")",
"caption": "Total Sales"
}]
}
},
drawChart8,
drawChart8
);
}
}
function drawChart8(_data) {
var data = google.visualization.arrayToDataTable(_data.data);
var options = {
tooltip: {
textStyle: {
color: '#024B40'
},
showColorCode: true
},
titleTextStyle: {
fontName: 'Tahoma',
bold: true,
color: '#000000'
},
fontSize: 18,
title: "Won Opportunities",
legend: 'bottom',
colors: ['#59c7db', '#26827E']
};
var chart = new google.visualization.ColumnChart(document.getElementById('googlechart-container8'));
chart.draw(data, options);
}
function createLineChart() {
pivot.highcharts.getData({
type: "spline",
"slice": {
"rows": [{
"uniqueName": "Date.Month",
}],
"columns": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.Display Ads",
"Channel.Social",
"Channel.SEM"
]
}
}],
"measures": [{
"uniqueName": "Clicks",
"aggregation": "sum"
}]
}
},
function(data) {
$('#highchartsContainer').highcharts(data);
},
function(data) {
$('#highchartsContainer').highcharts(data);
}
);
}
function createLineChart2() {
pivot.highcharts.getData({
type: "spline",
"slice": {
"rows": [{
"uniqueName": "Date.Month",
}],
"columns": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.Display Ads",
"Channel.Social"
]
}
}],
"measures": [{
"uniqueName": "Conversion Rate",
"formula": "sum(\"Leads\") / sum(\"Clicks\") ",
"individual": true,
"caption": "Conversion Rate"
}]
}
},
function(data) {
$('#highchartsContainer2').highcharts(data);
},
function(data) {
$('#highchartsContainer2').highcharts(data);
}
);
}
function createLineChart3() {
pivot.highcharts.getData({
type: "spline",
"slice": {
"rows": [{
"uniqueName": "Date.Month",
}],
"columns": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.Display Ads",
"Channel.Social",
"Channel.SEM"
]
}
}],
"measures": [{
"uniqueName": "CPL",
"formula": "sum(\"Campaign Cost\") / sum(\"Leads\") ",
"caption": "CPL"
}]
}
},
function(data) {
$('#highchartsContainer3').highcharts(data);
},
function(data) {
$('#highchartsContainer3').highcharts(data);
}
);
}
function createLineChart4() {
pivot.highcharts.getData({
type: "spline",
"slice": {
"rows": [{
"uniqueName": "Date.Month",
}],
"columns": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.Display Ads",
"Channel.Social",
"Channel.SEM"
]
}
}],
"measures": [{
"uniqueName": "CPO",
"formula": "sum(\"Campaign Cost\") / sum(\"Opportunities\") ",
"caption": "CPO"
}]
}
},
function(data) {
$('#highchartsContainer4').highcharts(data);
},
function(data) {
$('#highchartsContainer4').highcharts(data);
}
);
}
function createLineChart5() {
pivot.highcharts.getData({
type: "spline",
"slice": {
"rows": [{
"uniqueName": "Date.Month",
}],
"columns": [{
"uniqueName": "Channel",
"filter": {
"members": [
"Channel.Display Ads",
"Channel.Social",
"Channel.SEM"
]
}
}],
"measures": [{
"uniqueName": "CPS",
"formula": "sum(\"Campaign Cost\") / sum(\"Sales\") ",
"caption": "CPS"
}]
}
},
function(data) {
$('#highchartsContainer5').highcharts(data);
},
function(data) {
$('#highchartsContainer5').highcharts(data);
}
);
}
function exportPDF() {
pivot.exportTo("pdf");
}
function getData() {
return [{
"Channel": {
"type": "string"
},
"Campaign": {
"type": "string"
},
"Clicks": {
"type": "number"
},
"Campaign Cost": {
"type": "number"
},
"CPC": {
"type": "number"
},
"Users": {
"type": "number"
},
"Sessions": {
"type": "number"
},
"Bounce Rate": {
"type": "number"
},
"Pages per Session": {
"type": "number"
},
"Leads": {
"type": "number"
},
"Opportunities": {
"type": "number"
},
"Sales": {
"type": "number"
},
"Date": {
"type": "date"
},
"Purchase Cost": {
"type": "number"
}
},
{
"Channel": "Social",
"Campaign": "Facebook",
"Clicks": 1314,
"Campaign Cost": 93.82,
"CPC": 0.07,
"Users": 923,
"Sessions": 1284,
"Bounce Rate": "72.27%",
"Leads": 150,
"Opportunities": 120,
"Sales": 115,
"Date": "1/2/2018",
"Purchase Cost": 50
},
{
"Channel": "Social",
"Campaign": "Instagram",
"Clicks": 902,
"Campaign Cost": 213.73,
"CPC": 0.24,
"Users": 727,
"Sessions": 905,
"Bounce Rate": "57.02%",
"Leads": 42,
"Opportunities": 34,
"Sales": 20,
"Date": "1/2/2018",
"Purchase Cost": 50
},
{
"Channel": "Social",
"Campaign": "Twitter",
"Clicks": 91,
"Campaign Cost": 10.94,
"CPC": 0.12,
"Users": 81,
"Sessions": 93,
"Bounce Rate": "61.29%",
"Leads": 11,
"Opportunities": 9,
"Sales": 3,
"Date": "1/2/2018",
"Purchase Cost": 50
},
{
"Channel": "Social",
"Campaign": "LinkedIn",
"Clicks": 2,
"Campaign Cost": 0.36,
"CPC": 0.18,
"Users": 2,
"Sessions": 13,
"Bounce Rate": "23.08%",
"Leads": 0,
"Opportunities": 0,
"Sales": 0,
"Date": "1/2/2018",
"Purchase Cost": 50
},
{
"Channel": "Social",
"Campaign": "Facebook",
"Clicks": 2962,
"Campaign Cost": 116.07,
"CPC": 0.04,
"Users": 2176,
"Sessions": 2651,
"Bounce Rate": "72.35%",
"Leads": 207,
"Opportunities": 190,
"Sales": 170,
"Date": "2/2/2018",
"Purchase Cost": 50
},
{
"Channel": "SEM",
"Campaign": "Bing Ads",
"Clicks": 803,
"Campaign Cost": 185.4,
"CPC": 0.23,
"Users": 677,
"Sessions": 824,
"Bounce Rate": "58.50%",
"Leads": 89,
"Opportunities": 75,
"Sales": 50,
"Date": "2/2/2018",
"Purchase Cost": 50
},
{
"Channel": "SEM",
"Campaign": "Google Search Ads",
"Clicks": 92,
"Campaign Cost": 9.75,
"CPC": 0.11,
"Users": 82,
"Sessions": 83,
"Bounce Rate": "68.67%",
"Leads": 7,
"Opportunities": 5,
"Sales": 2,
"Date": "2/2/2018",
"Purchase Cost": 50
},
{
"Channel": "Social",
"Campaign": "LinkedIn",
"Clicks": 23,
"Campaign Cost": 1.63,
"CPC": 0.07,
"Users": 22,
"Sessions": 27,
"Bounce Rate": "37.04%",
"Leads": 1,
"Opportunities": 0,
"Sales": 0,
"Date": "2/2/2018",
"Purchase Cost": 50
},
{
"Channel": "Display Ads",
"Campaign": "Google Display Network",
"Clicks": 4396,
"Campaign Cost": 127.54,
"CPC": 0.03,
"Users": 2914,
"Sessions": 4024,
"Bounce Rate": "73.46%",
"Leads": 402,
"Opportunities": 390,
"Sales": 387,
"Date": "3/2/2018",
"Purchase Cost": 50
},
{
"Channel": "Display Ads",
"Campaign": "Display Ads Network - 2",
"Clicks": 751,
"Campaign Cost": 184.7,
"CPC": 0.25,
"Users": 631,
"Sessions": 771,
"Bounce Rate": "57.85%",
"Leads": 110,
"Opportunities": 102,
"Sales": 91,
"Date": "3/2/2018",
"Purchase Cost": 50
},
{
"Channel": "Social",
"Campaign": "Facebook",
"Clicks": 133,
"Campaign Cost": 16.64,
"CPC": 0.13,
"Users": 120,
"Sessions": 143,
"Bounce Rate": "53.15%",
"Leads": 16,
"Opportunities": 10,
"Sales": 10,
"Date": "3/1/2018",
"Purchase Cost": 50
},
{
"Channel": "SEM",
"Campaign": "Google Search Ads",
"Clicks": 132,
"Campaign Cost": 53.71,
"CPC": 0.41,
"Users": 113,
"Sessions": 134,
"Bounce Rate": "64.18%",
"Leads": 49,
"Opportunities": 45,
"Sales": 42,
"Date": "3/1/2018",
"Purchase Cost": 50
},
{
"Channel": "Social",
"Campaign": "Twitter",
"Clicks": 6,
"Campaign Cost": 1.1,
"CPC": 0.18,
"Users": 5,
"Sessions": 7,
"Bounce Rate": "57.14%",
"Leads": 0,
"Opportunities": 0,
"Sales": 0,
"Date": "3/1/2018",
"Purchase Cost": 50
},
{
"Channel": "Social",
"Campaign": "Facebook",
"Clicks": 2539,
"Campaign Cost": 114.18,
"CPC": 0.04,
"Users": 1949,
"Sessions": 2540,
"Bounce Rate": "71.38%",
"Leads": 317,
"Opportunities": 310,
"Sales": 309,
"Date": "4/1/2018",
"Purchase Cost": 50
},
{
"Channel": "Display Ads",
"Campaign": "Google Display Network",
"Clicks": 727,
"Campaign Cost": 274.18,
"CPC": 0.38,
"Users": 622,
"Sessions": 756,
"Bounce Rate": "62.04%",
"Leads": 101,
"Opportunities": 100,
"Sales": 99,
"Date": "4/1/2018",
"Purchase Cost": 50
},
{
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]
}
!
