<div>
    <span></span>
    w3tr
    <span></span>
</div>

var div = $( "div" )[ 0 ];
jQuery.data( div, "test", {
  first: "Hoşgeldiniz",
  last: "ye"
});
$( "span:first" ).text( jQuery.data( div, "test" ).first );
$( "span:last" ).text( jQuery.data( div, "test" ).last );