<button>
  <span class="span1">
      <span>B</span>
      <span>u</span>
      <span>t</span>
      <span>t</span>
      <span>o</span>
      <span>n</span>
  </span>
  <span class="span2">
      <span>B</span>
      <span>u</span>
      <span>t</span>
      <span>t</span>
      <span>o</span>
      <span>n</span>
  </span>
</button>
*{
  box-sizing:border-box;
  margin:0;
  padding:0;
}
body{
  height:100vh;
  display:flex;
  align-items:center;
  justify-content:center;
}
button {
  font-weight: bold;
  color: white;
  border-radius: 2rem;
  width: 95.02px;
  height: 42.66px;
  border: none;
  background-color: #3653F8;
  display: flex;
  justify-content: center;
  align-items: center;
}

button .span1 {
  display: flex;
  overflow: hidden;
}

button:hover .span1 {
  position: absolute;
}

button:hover .span1 span {
  transform: translateY(1.2em);
}

button .span1 span:nth-child(1) {
  transition: .2s;
}

button .span1 span:nth-child(2) {
  transition: .3s;
}

button .span1 span:nth-child(3) {
  transition: .4s;
}

button .span1 span:nth-child(4) {
  transition: .5s;
}

button .span1 span:nth-child(5) {
  transition: .6s;
}

button .span1 span:nth-child(6) {
  transition: .7s;
}

button .span2 {
  display: flex;
  position: absolute;
  overflow: hidden;
}

button .span2 span {
  transform: translateY(-1.2em);
}

button:hover .span2 span {
  transform: translateY(0);
}

button .span2 span {
  transition: .2s;
}

button .span2 span:nth-child(2) {
  transition: .3s;
}

button .span2 span:nth-child(3) {
  transition: .4s;
}

button .span2 span:nth-child(4) {
  transition: .5s;
}

button .span2 span:nth-child(5) {
  transition: .6s;
}

button .span2 span:nth-child(6) {
  transition: .7s;
}
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