<div class="item">
  <h1>background-clip</h1>
</div>

.item{
  display: inline-block;
  background: url(https://storage.myseldon.com/news_pict_80/80E04700FDB16AA38C2A62767018D6D3);
  background-size: cover;
  text-transform: uppercase;
  font-family: sans-serif;
  color: transparent;
  background-clip: text;
  animation: move 3s linear infinite;
}

h1{
  font-weight: 900;
  font-size: 60px;
}

@keyframes move{
  0%{
    background-position: 50px 30px;
  }
  100%{
    background-position: -50px -30px;
  }
}