<div class="parent">
  <div class="div div1">
   <img src="https://avatars.mds.yandex.net/get-pdb/2005597/1f580e34-4779-41ae-8447-48e8a1eb9fca/s1200?webp=false" alt="">
    <h3>Модное нижнее бельё</h3>
    <div class="play"></div>
    <a href="#" class="hide">Смотреть коллекцию</a>
  </div>
  <div class="div div2">
   <img src="https://avatars.mds.yandex.net/get-pdb/881477/e830eaaa-ea2e-4ead-9b50-fa14afb87f73/s1200?webp=false" alt="">
    <h3>Рубашки</h3>
    <div class="play"></div>
    <a href="#" class="hide">Смотреть коллекцию</a>
  </div>
  <div class="div div3">
   <img src="https://www.nastol.com.ua/pic/201712/1024x1024/nastol.com.ua-261539.jpg" alt="">
    <h3>Шорты</h3>
    <div class="play"></div>
    <a href="#" class="hide">Смотреть коллекцию</a>
  </div>
  <div class="div div4">
    <img src="https://static.tildacdn.com/tild6137-3862-4636-a464-393662313038/0P2A3830-min.jpg" alt="">
    <h3>Джинсы Рокко</h3>
    <div class="play"></div>
    <a href="#" class="hide">Смотреть коллекцию</a>
  </div>
</div> 

.parent {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  grid-template-rows: repeat(4, 1fr);
  grid-gap: 6px;
  max-width: 768px;
  height: 90vh;
  margin: auto;
}

.div1 { grid-area: 1 / 1 / 3 / 3; }
.div2 { grid-area: 3 / 1 / 5 / 2; }
.div3 { grid-area: 3 / 2 / 5 / 3; }
.div4 { grid-area: 1 / 3 / 5 / 4; } 

.div1{background: red;}
.div2{background: green;}
.div3{background: blue;}
.div4{background: yellow;}

.div{
  position: relative;
  overflow: hidden;
}

.div img{
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.div h3{
  transition: 0.34s linear;
  position: absolute;
  bottom: 10px;
  left: 20px;
  color: #fff;
  z-index: 10;
}

.div .hide{
  position: absolute;
  top: 100%;
  left: 20px;
  transition: 0.34s linear;
  border: 1px solid;
  padding: 6px 10px;
  color: #fff;
  text-decoration: none;
  z-index: 10;
}

.play{
  transition: 0.34s;
}

.div:hover .play{
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  bottom: 0;
  background: rgba(0,0,0,0.5);
  z-index: 0;
}

.div:hover h3{
  transform: translateY(-30px);
}

.div:hover .hide{
  transform: translateY(-45px);
}