<div class="masked-copy texture-orange big-type">
  <h2>Intelligent A12 Bionic.</h2>
  <p>This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do.</p>
Inspired to recreate the text effects as seen on the 
promo pages for Apple's new (2018-09-12) iPhone lineup, 
as seen at https://www.apple.com/iphone-xr/

This is refined a bit, but mostly literally lifting the
code/techniques straight from the page as-is. 

- The `-webkit` prefix is a good thing here. It allows
  for a better fallback for *very* old browsers. 
- You'll want to use a nice "chunky" font, if you want the 
  texture to show through well, as they pull off here. 
- Notice that the "white" header and text are inlined, 
  instead of their default `display: block`, so they can 
  get that striking white semantic heading in there. Clever!
- Don't forget that you can apply pure CSS gradients as 
  a background (instead of images), or other fancy things, 
  like video, gifs. 

Shoulders of giants: See some references to other material, 
that covers this far better than myself, by checking out
the related blog post that I recently added here: 



body { 
  background-color: black;
  /* This is doing nothing but centering the text in the screen,
    so it looks decent in this pen.. */
  width: 900px;
  margin-left: auto;
  margin-right: auto;

.big-type { 
  /* Copied almost wholesale from the Apple site CSS; changed the font-stack */
  font-size: 64px;
  line-height: 1.0625; /* The height Apple used to tighten up the spacing a bit. */
  font-weight: 600; /* Nice, chunky, bold! */
  font-family: "Helvetica Neue","Helvetica","Arial",sans-serif;

.masked-copy { 
  /* This is it! Magic: */
  -webkit-background-clip: text;
  color: transparent !important;

.masked-copy h2 { 
  color: white;
  display: inline;
  /* Get the font sizes and other features from those set on the parent */
  font: inherit;

.masked-copy p {
  display: inline;

.texture-orange {
  /* Set the text color to a solid, in case our super cool effects don't work.  */
  color: #e5895f;
  The Apple stylesheet supplies a `background-repeat: no-repeat;` rule here. 
  You can do the same, as long as your background image
  is at least as large as your text will be. Otherwise, 
  text that falls outside of the background image will be 
  invisible, and that's not good. 
  /* background-repeat: no-repeat; */
  /* Also, hey, I hate hot-linking this, but uh... I'll upload my own asset soon? 😬 */
  background-image: url('https://www.apple.com/v/iphone-xr/a/images/overview/copy_texture_4_large.jpg');

External CSS

This Pen doesn't use any external CSS resources.

External JavaScript

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