div.center#message
  div.outside WELCOME
View Compiled
@import url(https://fonts.googleapis.com/css?family=Oswald:400,300);

$tokenClr: #16A085;
$easing: all 0.5s cubic-bezier(.55,0,.1,1);

body {
  background: #333;
}

.center {
  display: block;
  position: relative;
  width: 200px;
  height: 200px;
  cursor: pointer;
  background: url(http://fillmurray.com/200/200);
  background-size: 101%;
  background-position: top left;
  border-radius: 100%;
  margin: 100px auto;
  transition: $easing;
  box-shadow: 0px 5px 10px #000;
  &:hover {
    box-shadow: 0px 5px 20px #000;
    background-size: 115%;
    .outside {
     transform: rotate(-45deg) translate(0px) rotate(-315deg);
      background: darken(rgba($tokenClr,0.5),10%);
      width: 200px;
      letter-spacing: 10px;
      padding-left: 10px;
      line-height: 200px;
      height: 200px;
      margin-top: -100px;
      margin-left: -100px;
      transition: $easing, letter-spacing 1.5s ease-out;
    }
  }
  .outside {
    display: block;
    position: absolute;
    line-height: 100px;
    text-align: center;
    letter-spacing: 4px;
    padding-left: 4px;
    box-sizing: border-box;
    font-weight: 300;
    color: #fff;
    font-family: Oswald;
    border-radius: 100%;
    width: 100px;
    height: 100px;
    background: $tokenClr;
    left: 50%;
    top: 50%;
    margin-top: -50px;
    margin-left: -50px;
    transform: rotate(-135deg) translate(-100px) rotate(135deg);
    box-shadow: 0px 5px 10px rgba(#000,0.5);
    transition: $easing;
    span {
      letter-spacing: 0;
    }
  }
}
View Compiled
(function() {
  'use strict';
  var $message = $('#message');
    
  $message.on('mouseenter', function(){
    
    setTimeout(function(){
      $message.find('.outside').html('ENTER');
    },200);
  });
  
  $message.on('mouseleave', function(){
    
    setTimeout(function(){
      $message.find('.outside').html('WELCOME');
    },250);
  });
}());
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External CSS

This Pen doesn't use any external CSS resources.

External JavaScript

  1. https://cdnjs.cloudflare.com/ajax/libs/jquery/2.1.3/jquery.min.js