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網店平台的優點:
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1. 商戶擁有自主權
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商戶利用網店平台開設網店,網店就完全是屬於商戶自己的,無論是商品種類、付款方式、物流選項,還是頁面設計、營銷策略、顧客管理,都由商戶一手包辦,商戶可依照顧客的需要和口味決定一切。
<p>
<a href="https://www.storeberry.ai/hk/blog/from-o2o-to-omo-omnichannel-retailing/">O2O</a>
<a href="https://www.storeberry.ai/hk/">一站式管理</a>
<a href="https://www.storeberry.ai/hk/features/cloud-pos/">雲端POS</a>
<a href="https://www.storeberry.ai/hk/features/social-commerce/">facebook直播</a>
<a href="https://www.storeberry.ai/hk/features/crm-and-loyalty/">會員管理系統</a>
<a href="https://www.storeberry.ai/hk/features/crm-and-loyalty/">會員推薦</a>
<a href="https://www.storeberry.ai/hk/features/inventory-management/">雲端庫存管理系統</a>
<a href="https://www.storeberry.ai/hk/features/online-booking-system/">網上預約系統</a>
<a href="https://www.storeberry.ai/hk/features/cloud-pos/">零售系統</a>
<a href="https://www.storeberry.ai/hk/features/online-store/">網上商店</a>
<a href="https://www.storeberry.ai/hk/blog/how-ui-ux-influence-customer-and-conversion-rate/">網頁設計</a>
<p>
反觀網購平台本身都需要營利,一般都有自己的目標客群,因此對於商戶如何營運網店可能會有意見,如果商戶的作風是偏向有主見的話則未必適合。
<p>
2. 專屬的網店有利建立品牌名氣
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雖說競爭無處不在,但在網購平台競爭尤其激烈。筆者相信大家都試過在網購平台上搜尋商品,結果會是很多個商戶售賣的同一件商品。
<p>
如此一來,商戶要突出自己的品牌是相當困難的,顧客記得的只會是網購平台的名字,商品來自哪個商戶在他們而言未必很重要,因此商戶很難在網購平台找到回頭客。
<p>
相反,商戶如果在專屬的網店售賣商品,則可以按照自己的風格和顧客的口味設計網店,從而突出自己,加深顧客的印象。
<p>
3. 方便收集購物數據
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網購平台說到底還是營利的機構,少不免會有些商業秘密,在網購的世界,顧客購物的數據就是關鍵的商業秘密,例如經廣告轉到網店購物的顧客數量、回頭客的數量等等,網購平台都未必願意向商戶透露。
<p>
如果你想研究購物數據,以了解顧客的口味和購物習慣,並且調整營運策略的話,開設自己的網店是較理想的選擇。你甚至可以研究顧客放棄購物車的數據,再傳送電郵提醒他們結賬。
<p>
如果你是掌舖的商戶,只需要登入網店後台,即可得知顧客購物的數據,也可連接Google Analytics獲得更多數據,極之方便。
<p>
Also see: Tab Triggers