<div class="card">
  <div class="image">
    <img src="https://assets.codepen.io/2002878/wake-up-and-code.jpg" alt="">
  </div>
  <div class="content">
    <h4>CodingStartup</h4>
    <div class="description">
      Lorem ipsum dolor, sit amet consectetur adipisicing elit. Ex quasi enim facere commodi omnis...
    </div>
  </div>
</div>

<div class="card loading">
  <div class="image">
    
  </div>
  <div class="content">
    <h4></h4>
    <div class="description">
      
    </div>
  </div>
</div>
:root {
  --loading-grey: #ededed;
}

body {
  background-color: #f6f6f6;
  font-family: Helvetica;
  font-size: 15px;
  display: flex;
  justify-content: space-evenly;
  align-items: center;
  min-height: 100vh;
}

.card {
  width: 320px;
  background-color: #fff;
  border-radius: 6px;
  overflow: hidden;
  box-shadow: 0px 4px 6px rgba(0, 0, 0, .12);
}

.image {
  height: 200px;
}

.image img {
  display: block;
  width: 100%;
  height: inherit;
  object-fit: cover;
}

.content {
  padding: 2rem 1.8rem;
}

h4 {
  margin: 0 0 1rem;
  font-size: 1.5rem;
  line-height: 1.5rem;
}

.description {
  font-size: 1rem;
  line-height: 1.4rem;
}

.loading .image,
.loading h4,
.loading .description {
  background-color: var(--loading-grey);
  background: linear-gradient(
    100deg,
    rgba(255, 255, 255, 0) 40%,
    rgba(255, 255, 255, .5) 50%,
    rgba(255, 255, 255, 0) 60%
  ) var(--loading-grey);
  background-size: 200% 100%;
  background-position-x: 180%;
  animation: 1s loading ease-in-out infinite;
}

@keyframes loading {
  to {
    background-position-x: -20%;
  }
}

.loading h4 {
  min-height: 1.6rem;
  border-radius: 4px;
  animation-delay: .05s;
}

.loading .description {
  min-height: 4rem;
  border-radius: 4px;
  animation-delay: .06s;
}

External CSS

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External JavaScript

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