<table>
  <tr data-city="Москва" data-brand="Brand1" data-prem="1"><td>-</td></tr>
  <tr data-city="Москва" data-brand="Brand2" data-prem="0"><td>-</td></tr>
  <tr data-city="Екатеринбург" data-brand="Brand1" data-prem="0"><td>-</td></tr>
  <tr data-city="Москва" data-brand="Brand1" data-prem="0"><td>-</td></tr>
  <tr data-city="Казань" data-brand="Brand1" data-prem="0"><td>-</td></tr>
  <tr data-city="Москва" data-brand="Brand5" data-prem="0"><td>-</td></tr>
  <tr data-city="Москва" data-brand="Brand1" data-prem="0"><td>-</td></tr>
  <tr data-city="Москва" data-brand="Brand2" data-prem="1"><td>-</td></tr>
</table>

tr>td {
  width: 25vw;
}
tr.true {
  background-color: green;
}

tr.false {
  background-color: red;
}

const rows = [ ...document.querySelectorAll('tr') ];
const makeKey = (city, brand) => `${city}:${brand}`;

const prems = rows.reduce((acc, c) => {
  const { prem, city, brand } = c.dataset;
  if (prem === '1') acc.push(makeKey(city, brand));
  return acc;
}, []);

rows.forEach(tr => {
  const { prem, city, brand } = tr.dataset;
  if (prem === '1') {
    tr.classList.add('true');
  } else if (prem === '0') {
    if (prems.includes(makeKey(city, brand))) {
      tr.classList.add('false');
    }
  }
});