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HTML

              
                <head>
   <meta content="text/html; charset=utf-8" http-equiv="Content-Type"><!--[if !mso]><!-->
   <meta content="IE=edge" http-equiv="X-UA-Compatible"><!--<![endif]-->
   <meta content="width=device-width, initial-scale=1.0" name="viewport">
   <title></title>
   <style type="text/css">@media screen and (max-width: 500px){
      .h1{
        font-size:42px!important;
        line-height:48px!important;
      }
      .h2{
        font-size:26px!important;
        line-height:36px!important;
      }
      .h3{
        font-size:20px!important;
        line-height:26px!important;
      }
      #strav_desktop {
        display: none !important;
      }
      #strav_mobile  {
        display:block!important;
        min-width:100%!Important;
        min-height:100%!Important;
        height:auto!important;
        max-height:none!important;
        overflow:visible!important;
      }
      #strav_mobile_img {
        min-height:100px;
      }
      .strav_w100 {
        width:100% !important;
      }
      .strav_minwidth {
        min-width:0 !important;
      }
      .strav_footer_icons {
        width:100% !important;
        max-width:350px !important;
        margin-left:auto !important;
        margin-right:auto !important;
      }
      .strav_footer_icons td {
        padding-right:0 !important;
      }
      }
   </style>
   <style type="text/css">@font-face {
      font-family:'Gotham SSm A';
      font-style:normal;
      src:local('Maison'), local('Maison Web'),
        url("https://s3.amazonaws.com/strava.static/webfonts/maison_neue/MaisonNeue-Book.ttf") format("truetype"),
        url("https://s3.amazonaws.com/strava.static/webfonts/maison_neue/MaisonNeueWEB-Book.woff") format("woff"),
        url("https://s3.amazonaws.com/strava.static/webfonts/maison_neue/MaisonNeueWEB-Book.woff2") format("woff2");
      }
   </style>
   <!--[if (gte mso 9)|(IE)]>
<style type="text/css">
table {border-collapse: collapse !important;}
</style>
<![endif]-->
</head>
<body style="padding: 0px; background-color: rgb(245, 245, 245); width: 100%; margin: 0px !important;"><table cellpadding="0" cellspacing="0" style="border: 0px; padding: 0px; margin: 0px; position: absolute; display: none; float: left">
<tbody><tr>
<td height="1" style="font-size: 1px; line-height: 1px; padding: 0px;">
<img src="https://news.strava.com/pub/as?_ri_=X0Gzc2X%3DYQpglLjHJlYQGtBp07vKDc13rzdtE0j8efzdzfuzeMKSSSClFyG6cGnJfPPqM1K5gBpPVXHkMX%3Dw&amp;_ei_=EolaGGF4SNMvxFF7KucKuWPxR5B8_8tMdXSS3jeZ0PJzGmYKpILc4tamF-7-00eKZRaXqTQQaOzBknLcm8r3qcc.">
</td>
</tr>
</tbody></table>

<center class="wrapper" style="width:100%;table-layout:fixed;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;">
<div class="webkit" style="max-width:600px;margin-top:0;margin-bottom:0;margin-right:auto;margin-left:auto;">
<div style="display:none; max-height:0; max-width:0;width:0;height:0; overflow:hidden;font-size:1px;color:F5F5F5;">Track your weekly fitness trend, compare efforts across sports, and stay consistent with your training.
</div>
<!--[if (gte mso 9)|(IE)]>
<table width="600" align="center" style="border-spacing:0;font-family:sans-serif;color:#333333;" >
<tr>
<td style="padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;" >
<![endif]-->

<table align="center" bgcolor="#1a1a1a" class="outer" style="border-spacing:0;font-family:sans-serif;color:#333333;Margin:0 auto;width:100%;max-width:600px;" width="100%">
   <tbody>
      <tr>
         <td style="padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;" width="100%">
         <div class="stav_spacer15" style="height:15px; line-height:15px; background-color:rgb(245, 245, 245)">
         </div>

         <title></title><table align="center" bgcolor="#FFFFFF" class="outer" style="border-spacing:0;font-family:sans-serif;color:#333333;Margin:0 auto;width:100%;max-width:600px;" width="100%">
            <tbody><!-- Full width Img Start-->
               <tr>
                  <td style="padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;">
                  <table align="center" bgcolor="#1a1a1a" cellpadding="0" cellspacing="0" class="strav_w100" style="margin:0 auto" width="100%"><!-- Full width Img Start-->
                     <tbody>
                        <tr>
                           <td align="center" bgcolor="#1a1a1a" class="full-width-image" style="padding-top:30px;padding-bottom:30px;padding-right:0;padding-left:0;"><a href="https://news.strava.com/pub/cc?_ri_=X0Gzc2X%3DYQpglLjHJlYQGtBp07vKDc13rzdtE0j8efzdzfuzeMKSSSClFyG6cGnJfPPqM1K5gBpPVXtpKX%3DSRRUTWYA&amp;_ei_=Eq2tf9zs59idfPO1Sc_9BbmX1eDRTKD1D_MmWg5MoxizgOEEifiePPwXElFmi6ouCfCDnQDOjb13fJAi4WyPgYyi2THlPEgKsM." style="text-decoration:none" target="_blank"><img alt="| Strava |" src="http://static.cdn.responsys.net/i5/responsysimages/strava/contentlibrary/campaigns/2018_04_16_relative_effort_gtm/strava_logo_white_300px.png" style="border-width:0;width:100%;max-width:150px;height:auto;" width="150"></a></td>
                        </tr>
                        <tr>
                           <td align="center" bgcolor="#1a1a1a" style="padding-top:0px;padding-bottom:30px; padding-left:15px; padding-right:15px" valign="top">
                           <h2 style="margin-top:0;margin-bottom:0px; font-size:32px; font-weight:lighter; font-family:'Gotham SSm A', Maison, sans-serif; line-height:40px; color:#FFFFFF; letter-spacing:2px;"><a href="https://news.strava.com/pub/cc?_ri_=X0Gzc2X%3DYQpglLjHJlYQGtBp07vKDc13rzdtE0j8efzdzfuzeMKSSSClFyG6cGnJfPPqM1K5gBpPVXtpKX%3DSRRUTWYB&amp;_ei_=EuKBwkuRglZFtq8W3AMfH97x4uY_vzn3xwj1lVzjgUS2nAP4Hb5YBgH3ELne42mnKU_MRvXzBATg_G8GbcJWUYaByb7DB8SkopkH6Zn_cHjXbzgWRMJYlKOaH-VoRt1xhcZgM6rvETSh_M." style="text-decoration:none; color:#FFFFFF;" target="_blank">Count Your Efforts</a>
                           </h2>
                           </td>
                        </tr>
                        <!-- Full width Img End-->
                     </tbody>
                  </table>
                  </td>
               </tr>
               <tr>
                  <td align="center" style="padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;" valign="top"><a href="https://news.strava.com/pub/cc?_ri_=X0Gzc2X%3DYQpglLjHJlYQGtBp07vKDc13rzdtE0j8efzdzfuzeMKSSSClFyG6cGnJfPPqM1K5gBpPVXtpKX%3DSRRUTWYC&amp;_ei_=EuKBwkuRglZFtq8W3AMfH97x4uY_vzn3xwj1lVzjgUS2nAP4Hb5YBgH3ELne42mnKU_MRvXzBATg_G8GbcJWUYaByb7DB8SkopkH6Zn_cHjXbzgWRMJYlKOaH-VoRt1xhcZgM6rvETSh_M." id="strav_desktop" style="text-decoration:none" target="_blank"><img alt="" class="strav_100" src="http://static.cdn.responsys.net/i5/responsysimages/strava/contentlibrary/campaigns/2018_04_16_relative_effort_gtm/180406_relative_effort_email_header-2x.jpg" style="font-size:14px; font-weight: normal; 	font-family: Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif; line-height:20px; color: #1a1a1a; min-height:100px; border:0px; max-width:600px; height:auto; display:block;" width="100%"></a>
                  <div id="strav_mobile" style="display:none; max-height:0; max-width:0;width:0;height:0; overflow:hidden;"><a class="strav_hide" href="https://news.strava.com/pub/cc?_ri_=X0Gzc2X%3DYQpglLjHJlYQGtBp07vKDc13rzdtE0j8efzdzfuzeMKSSSClFyG6cGnJfPPqM1K5gBpPVXtpKX%3DSRRUTWYD&amp;_ei_=EuKBwkuRglZFtq8W3AMfH97x4uY_vzn3xwj1lVzjgUS2nAP4Hb5YBgH3ELne42mnKU_MRvXzBATg_G8GbcJWUYaByb7DB8SkopkH6Zn_cHjXbzgWRMJYlKOaH-VoRt1xhcZgM6rvETSh_M." style="text-decoration:none" target="_blank"><img alt="" id="strav_mobile_img" src="http://static.cdn.responsys.net/i5/responsysimages/strava/contentlibrary/campaigns/2018_04_16_relative_effort_gtm/180406_relative_effort_email_header-2x.jpg" style="font-size:14px; font-weight: normal; font-family: Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif; line-height:20px; color: #60605A; border:0px;" width="100%"></a>
                  </div>
                  </td>
               </tr>
               <!-- Full width Img End--><!-- One Column Layout Start-->
               <tr>
                  <td class="one-column" width="100%">
                  <table style="border-spacing:0;font-family:sans-serif;color:#333333;" width="100%">
                     <tbody>
                        <tr>
                           <td class="inner contents" style="padding-top:15px;padding-bottom:0;padding-right:0;padding-left:0;width:100%;text-align:center;" width="100%">
                           <p style="margin-left: 30px; margin-right: 30px; font-size:18px; font-weight: normal; font-family:Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif; line-height:28px; color: #1a1a1a;">No more guesswork when it comes to how your activities all add up. Relative Effort is a new Premium metric that gives you a fresh take on measuring intensity. Track your weekly fitness trend, compare efforts across sports, and find the sweet spot for your&nbsp;training.
                           </p>
                           </td>
                        </tr>
                     </tbody>
                  </table>
                  </td>
               </tr>
               <!-- One Column Layout End--><!-- One Column Layout Start-->
               <tr>
                  <td align="center" class="one-column" style="padding-top:15px;padding-bottom:15px;padding-right:0;padding-left:0;"><!-- start CTA A -->
                  <table align="center" bgcolor="#350BFF" border="0" cellpadding="0" cellspacing="0" class="strav_button" style="border-radius:5px;overflow:hidden" width="250">
                     <tbody>
                        <tr>
                           <td align="center" height="60" width="250"><a class="strav_button" href="https://news.strava.com/pub/cc?_ri_=X0Gzc2X%3DYQpglLjHJlYQGtBp07vKDc13rzdtE0j8efzdzfuzeMKSSSClFyG6cGnJfPPqM1K5gBpPVXtpKX%3DSRRUTWAR&amp;_ei_=EuKBwkuRglZFtq8W3AMfH97x4uY_vzn3xwj1lVzjgUS2nAP4Hb5YBgH3ELne42mnKU_MRvXzBATg_G8GbcJWUYaByb7DB8SkopkH6Zn_cHjXbzgWRMJYlKOaH-VoRt1xhcZgM6rvETSh_M." style="white-space:nowrap; display:block; width:100%; line-height:60px!important; font-size: 14px;  color: #FFFFFF; font-weight: bold; font-family: 'MaisonNeue-Medium',Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif;  text-decoration:none; letter-spacing: 1px;" target="_blank">&nbsp;&nbsp; LEARN MORE&nbsp;&nbsp;</a></td>
                        </tr>
                     </tbody>
                  </table>
                  <!-- end CTA A --></td>
               </tr>
               <tr>
                  <td align="center" class="one-column" style="padding-top:15px;padding-bottom:45px;padding-right:0;padding-left:0;"><!-- start CTA A -->
                  <table align="center" bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="strav_button" style="border-radius:5px;overflow:hidden; border:1px solid #350BFF;" width="250">
                     <tbody>
                        <tr>
                           <td align="center" height="60" width="250"><a class="strav_button" href="https://news.strava.com/pub/acc?_ri_=X0Gzc2X%3DYQpglLjHJlYQGtBp07vKDc13rzdtE0j8efzdzfuzeMKSSSClFyG6cGnJfPPqM1K5gBpPVXtpKX%3DSRRUTWBT&amp;_ei_=Eq2tf9zs59idfPO1Sc_9BbmX1eDRTKD1D_MmWg5MoxizgOEEifiePPwXElFmi6ouCfCDnQDOjb13fJAi4WyPgYyi2THlPEgKsM." style="white-space:nowrap; display:block; width:100%; line-height:60px!important; font-size: 14px;  color: #350BFF; font-weight: bold; font-family: 'MaisonNeue-Medium',Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif;  text-decoration:none; letter-spacing: 1px;" target="_blank">&nbsp;&nbsp; TRY IT OUT&nbsp;&nbsp;</a></td>
                        </tr>
                     </tbody>
                  </table>
                  <!-- end CTA A --></td>
               </tr>
               <tr>
                  <td align="center" style="padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;" valign="top"><a href="https://news.strava.com/pub/cc?_ri_=X0Gzc2X%3DYQpglLjHJlYQGtBp07vKDc13rzdtE0j8efzdzfuzeMKSSSClFyG6cGnJfPPqM1K5gBpPVXtpKX%3DSRRUTWYC&amp;_ei_=EuKBwkuRglZFtq8W3AMfH97x4uY_vzn3xwj1lVzjgUS2nAP4Hb5YBgH3ELne42mnKU_MRvXzBATg_G8GbcJWUYaByb7DB8SkopkH6Zn_cHjXbzgWRMJYlKOaH-VoRt1xhcZgM6rvETSh_M." id="strav_desktop" style="text-decoration:none" target="_blank"><img alt="" class="strav_100" src="http://static.cdn.responsys.net/i5/responsysimages/content/strava/RE_Email.gif" style="font-size:14px; font-weight: normal; 	font-family: Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif; line-height:20px; color: #1a1a1a; min-height:100px; border:0px; max-width:600px; height:auto; display:block;" width="100%"></a></td>
               </tr>
               <tr>
                  <td style="padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;">
                  <div class="stav_spacer15" style="height:15px;line-height:15px;background-color:#F5F5F5;">
                  </div>
                  </td>
               </tr>
               <!-- Spacer End--><!-- BEGIN FOOTER -->
 

 </tbody></table><table cellpadding="0" cellspacing="0" class="strav_w100 strav_footer" style="background: #FFFFFF" width="100%">
                     <tbody>
                        <tr>
                           <td align="center" class="strav_minwidth" style="min-width:0; padding-left:30px; padding-right:30px; padding-top:45px; padding-bottom:30px" valign="top">
                           <h2 style="margin-top:0;margin-bottom:0; font-size:24px; font-weight: normal; font-family: Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif; line-height:19px; color: #60605A">Follow Strava 
                           </h2>
                           </td>
                        </tr>
                        <tr>
                           <td align="center" class="strav_minwidth" style="min-width:0; padding-left:30px; padding-right:30px; padding-bottom:45px;" valign="top">
                           <table align="center" cellpadding="0" cellspacing="0" class="strav_w100 strav_footer_icons">
                              <tbody>
                                 <tr>
                                    <td align="center" class="icons" style="padding-right:50px;" valign="top"><a href="https://strava.app.link/3p?%243p=e_rs&amp;%24original_url=strava%3A%2F%2Fclubs%2F231407&amp;%24desktop_url=https%3A%2F%2Fwww.strava.com%2Fclubs%2F231407&amp;channel=email&amp;campaign=2017_EMAIL_FOOTER" rilt="footer_strava_club" target="_blank"><img alt="STRAVA" src="http://static.cdn.responsys.net/i5/responsysimages/content/strava/2016_template_footer_share_strava.png" style="border:0; min-width:45px;" width="45"> </a></td>
                                    <td align="center" class="icons" style="padding-right:50px;" valign="top"><a href="https://www.facebook.com/Strava?utm_source=strava&amp;utm_medium=mktgemail&amp;utm_campaign=2018_04_16_Relative_Effort_GTM_3_SL3" target="_blank"><img alt="Facebook" src="http://static.cdn.responsys.net/i5/responsysimages/content/strava/2016_template_footer_share_face.png" style="border:0; min-width:45px;" width="45"> </a></td>
                                    <td align="center" class="icons" style="padding-right:50px;" valign="top"><a href="https://twitter.com/strava?utm_source=strava&amp;utm_medium=mktgemail&amp;utm_campaign=2018_04_16_Relative_Effort_GTM_3_SL3" rilt="footer_twitter" target="_blank"><img alt="Twitter" src="http://static.cdn.responsys.net/i5/responsysimages/content/strava/2016_template_footer_share_twit.png" style="border:0; min-width:45px;" width="45"> </a></td>
                                    <td align="center" class="icons" style="padding-right:50px;" valign="top"><a href="https://www.snapchat.com/add/stravasnaps?utm_source=strava&amp;utm_medium=mktgemail&amp;utm_campaign=2018_04_16_Relative_Effort_GTM_3_SL3" rilt="footer_snapchat" target="_blank"><img alt="Snapchat" src="http://static.cdn.responsys.net/i5/responsysimages/content/strava/2016_template_footer_share_snap.png" style="border:0; min-width:45px;" width="45"> </a></td>
                                    <td align="center" class="icons" style="" valign="top"><a href="https://instagram.com/strava/?utm_campaign=2018_04_16_Relative_Effort_GTM_3_SL3&amp;utm_medium=mktgemail&amp;utm_source=strava" target="_blank"><img alt="Instagram" src="http://static.cdn.responsys.net/i5/responsysimages/content/strava/2016_template_footer_share_inst.png" style="border:0; min-width:45px;" width="45"> </a></td>
                                 </tr>
                              </tbody>
                           </table>
                           </td>
                        </tr>
                        <tr>
                           <td align="center" class="strav_minwidth" style="min-width:0; padding-left:30px; padding-right:30px;padding-bottom:45px; " valign="top">
                           <p style="margin-top:0;margin-bottom:10px; font-size:12px; font-weight: normal; font-family: Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif; line-height:16px; color: #60605A; text-decoration: none;">© 2018 Strava <br>
                           <a href="https://www.strava.com/?utm_campaign=2018_04_16_Relative_Effort_GTM_3_SL3&amp;utm_medium=mktgemail&amp;utm_source=strava" style="text-decoration: none; border: none; color: #60605A;" target="_blank">500 3rd Street, Suite 110,<br>
                           San&nbsp;Francisco, CA&nbsp;94107</a>
                           </p>

                           <p style="margin-top:0;margin-bottom:25px; font-size:12px; font-weight: normal; font-family: Gotham SSm A, Gotham SSm B, Helvetica, Arial, sans-serif; line-height:16px; color: #60605A">
Please do not reply to this email. You are receiving this email because you created a Strava account at 
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