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        <title>The process behind our A/B tests ��</title>
        
        
        
        
        
            
        
        
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    <meta name="generator" content="HubSpot"><meta property="og:url" content="https://content.wistia.com/-temporary-slug-2bec065b-020a-461c-a8b1-37ed7be33263"><meta name="x-apple-disable-message-reformatting"></head> 
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		<span class="preheader" style="display:none !important">A behind-the-scenes look at how we approach A/B testing at Wistia, from setting data-driven hypotheses to analyzing the results.
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					&nbsp;
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					<a href="https://content.wistia.com/e1t/c/*W5cgPbm5LcCmcW7nKLTl4FZNvC0/*W5vMDjx5gM6n6W3RMM3r5NlkPv0/5/f18dQhb0J5J3yTJqV5Q4yb6lGJVlN7ZmWTqjbX-QW1S56sK22R47MW861VpY4fM9HgW1L5rsG4m8md5W4cQhbX1JxwY5W1Ld4Vb3_QfJ7W3_YkBw3P48rMN3ZZn5W267m5W43Xxsw3JML-hW3vd6mL3T0nsDVLG53r3H6xvkW2dyN483FbtcTN3K78g1vsP0HW1-StCd4cJ2xcW2fd1h32TNS6PW1G7tnp4hHyn5W3jncVQ3vg5zFW2HR3fR3XQFkYW43rLn93Qz-R9W1GbpGr4kFGK1W3_-Q0Z43svyYW1_cvFH3z7Y9SW3XH5C32WnQZyW1_slhQ34kL18W3MbBYs2B09QkW1SB1rx2p7VQgW4pDtjH3NdTQPW3_Vhf93Zxq2dW2lh4yb2XZgmXVmY2wh3XWCsYW3K1LpP4ry8ByW3Gm0924bXFdxMBzPlPmWcPgW6jMNkr6RxhgSV25vZd7cV_KCW6Fh1964-bQs4W65SCNl1sXYl_W44_tqf74HG-y102" target="_blank" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; text-decoration:none; border-bottom:none; color:#68baf5" data-hs-link-id="0"><img src="https://cdn2.hubspot.net/hub/120237/hubfs/assets/images/email/blueflag@2x.png?noresize&amp;t=1522273413368&amp;width=20&amp;height=15&amp;name=blueflag@2x.png" alt="Wistia Video Hosting" align="center" width="20" height="auto" style="-ms-interpolation-mode:bicubic; border:0; height:auto; line-height:100%; outline:none; text-decoration:none; max-width:20px; max-height:15px; text-align:center; vertical-align:middle"></a>
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                    	<a href="https://content.wistia.com/e1t/c/*W5cgPbm5LcCmcW7nKLTl4FZNvC0/*W5GDKP67pcyrfW5MDzV-5K5K710/5/f18dQhb0J5Q3wmSMV5Q53F6lGJVlN7ZmWTqjbX-QW1S56sK22R47MW8kV8r24fM9HgW1L5qBh3z8myJW4hJWjK4mCWVvW3SXQ-r43T4N9W4hMnzc3F4FvdW3zbTMq2dT-yXW3Nx4_42cgRzXW49JGgp3R4SjXW3_R5921n_cmYW3_SMDQ4hJn_ZVDN5B941YylgW4flPxz8Pn8S8W3vfnk741QpM-W1S8vX34fRdgtW3v0tPc1ZktGtW41PDPP1SCcx1W385FlS30lZcNW4kv0Wj41ydbCW3VvS6l1GGPWqW2-rk212MPlV-W4r6ffj3g6J1fW250Rm045zvN7W38h9f24rDL10W1ZbmS91GsVnmW43WbLF24T-ZdW2PkH4D3Z6SVcVFvGrF26rPR8W2F3tgS3j53_LW3_Vr7r2m8BdfW3ZY8hy43V0lDW6rglJQ8HVNz0MZxKcwkznm1W6zyNx25J21FCW6CfNmx60JRSVW2FfyzS98nPVvW197yDz1MKRtvW2MP51_24tz9b0" target="_blank" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; text-decoration:none; border-bottom:none; color:#68baf5" data-hs-link-id="0">
                    	    
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					Take your hypothesis for a test drive
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