<!-- Reverse masked text -->
<figure>
  <img src="https://bit.ly/ZxCkSc" />
  <figcaption>
    <span>Show</span>
  </figcaption>
</figure>
/* Housekeeping */
body {
  background: #ddd;
  padding: 50px 40px;
}

figure {
  
  width: 793px;
  height: 486px;
  margin: 0;
  overflow: hidden;
  position: relative;
  border: 10px solid #FFF;
  cursor: pointer;
  
}

figcaption {
  
  display: block;
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 486px;
  background: #ddd;
  z-index: 2;  
  transition: top 1s linear;
  
}
figure:hover figcaption {
  top: 486px;
}

figcaption span {
  
  display: block;
  width: 100%;
  height: 486px;
  position: relative;
  
  /* Background to mask */
  background-image: url("https://bit.ly/ZxCkSc");
  background-attachment: fixed;
  -webkit-background-clip: text;
  -moz-background-clip: text;
  -o-background-clip: text;
  background-clip: text;
  
  /* Text size and style */
  font-size: 150px;
  font-family: Arial, sans-serif;
  font-weight: bold;
  line-height: 486px;
  text-transform: uppercase;
  letter-spacing: -10px;
  text-align: center;
  color: transparent;
  text-stroke: 5px;
  background-position: 0 0;
  
}
Run Pen

External CSS

This Pen doesn't use any external CSS resources.

External JavaScript

  1. https://cdnjs.cloudflare.com/ajax/libs/jquery/2.1.3/jquery.min.js