<div class="jake" data-text="JAKE">JAKE</div>

.jake {
  position: relative;
  background: #ecf1f2;
  color: #000;
  padding: 20px 50px;
}
.jake:before {
  background: #000;
  color: #ecf1f2;
  content: attr( data-text);
  overflow: hidden;
  position: absolute;
  top: 0;
  left: 0;
  padding: 20px 50px;
    -webkit-clip-path: polygon(0 0, 60% 0%, 40% 100%, 0% 100%);
  clip-path: polygon(0 0, 60% 0%, 40% 100%, 0% 100%);
}


/* Unnecessary code */
body {
  font-family: sans-serif;
  font-weight: 700;
  display: flex;
  justify-content: center;
  align-items: center;
  height: 100vh;
  font-size: 200px;
}