Features of AMP:

User-end Features

  • Mobile optimized, three times faster on the mobile browsers (Reserach by Gizmodo)
  • Effects the SEO, compatibly will lead to indexing page
  • AMP powered posts will be served on the Google search carousel
  • Optimized for add networks (129 Advertisement networks & publishers joined with AMP-ad)

AMP for Marketers

  • More Page Views and Ad Views: Because 40% of web users will abandon a page if it takes longer than three seconds to load, there is a potentially large increase of page views and ad views per unique session for publishers who switch to Accelerated Mobile Pages.
  • Higher Search Rankings: Google introduced a new algorithm last year that ranks mobile friendly sites higher than the non-optimized sites. The Accelerated Mobile Pages are not only being ranked above all other mobile results, but also feature a small green lightning bolt logo under the search result marking it faster than the others.
  • Support Tools and Functionalities Through AMPs, advertisers have the ability to traffic ads with ad servers of their choice, to support for multiple demand sources and formats (including native ads), and to have full control over ads placements, and viewability measurement.

Just Facts AMP

  • conversionpipeline.com - Currently, 25 million website domains have published more than 4 billion Accelerated Mobile Pages
  • The Guardian reported that its AMP traffic has overtaken its non-AMP mobile traffic, and observed 8.6 percent more clicks on related content links
  • LinkedIn reported a 10 percent increase in time spent on AMP pages over non-AMP pages
  • Gizmodo reported a 3x increase in mobile page speed and a 50 percent increase in impressions
  • WompMobile reported a 105 percent increase in conversions on AMP pages and a 31 percent decrease in bounce rate

See the infographics below

https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7ae6df60233077.5a43492188a26.jpg

Resource

  • Wiki AMP: https://en.wikipedia.org/wiki/Accelerated_Mobile_Pages
  • Page load test: https://developers.google.com/speed/pagespeed/insights/
  • JSON+LD enabled: https://developers.google.com/search/docs/guides/intro-structured-data
  • AMP-ad: https://www.ampproject.org/docs/reference/components/amp-ad

See my portfolio on Behance


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