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HTML

            
              <body>
        <!-- UL Line Ad -->
        <div class="container square-size">
            <section id="lineAd" class="line-ad">
                <svg id="ulLogo" class="ul-logo" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 35 35"><title>ul-logo</title><path d="M35 17.5A17.5 17.5 0 1 1 17.5 0 17.5 17.5 0 0 1 35 17.5M17.5 3.1a14.4 14.4 0 1 0 14.4 14.4A14.4 14.4 0 0 0 17.5 3.1M26.3 24h-3.6V13.3h-3.2V27h6.8v-3zm-9-15.9h-3.1v10.2a1.1 1.1 0 0 1-1 1.2h-.1a1.1 1.1 0 0 1-1.1-1.1V8.2H8.9v10c0 2.5 1.9 3.8 4.2 3.8s4.2-1.3 4.2-3.8v-10z" fill="rgb(255, 255, 255)"/></svg>
                <div class="content">
                    <svg xmlns="http://www.w3.org/2000/svg" class="line" viewBox="0 0 302 1.4"><path id="line" fill="none" stroke="#ffffff" stroke-miterlimit="10" stroke-width="1.434" d="M0 .7h300"/></svg>
                    <p class="center" id="start">Compliance</p>
                    <p class="top" id="first">New Market Entry</p>
                    <p class="bottom" id="second">Audit Readiness</p>
                    <p class="top" id="third">Competency<br>Development</p>
                    <p class="bottom" id="fourth">Culture of Quality</p>
                    <p class="top" id="fifth">Operational<br>Excellence</p>
                    <p class="bottom" id="sixth">Risk Reduction</p>
                    <p class="center" id="end">Performance</p>
                </div>
            </section>
            <section id="ulMainAd" class="main-ad">
                <div class="content">
                    <svg id="ulLogo" class="ul-logo" xmlns="http://www.w3.org/2000/svg" width="35" height="35" viewBox="0 0 35 35"><title>ul-logo</title><path d="M35 17.5A17.5 17.5 0 1 1 17.5 0 17.5 17.5 0 0 1 35 17.5M17.5 3.1a14.4 14.4 0 1 0 14.4 14.4A14.4 14.4 0 0 0 17.5 3.1M26.3 24h-3.6V13.3h-3.2V27h6.8v-3zm-9-15.9h-3.1v10.2a1.1 1.1 0 0 1-1 1.2h-.1a1.1 1.1 0 0 1-1.1-1.1V8.2H8.9v10c0 2.5 1.9 3.8 4.2 3.8s4.2-1.3 4.2-3.8v-10z" fill="rgb(0, 43, 69)"/></svg>
                    <p>See how UL helps<br>your company move from<br>compliance to performance</p>
                </div>
                <a class="ul-button" href="#"><span>Get your free demo at ullearn.com</span></a>
            </section>
        </div>
        <script src="https://code.jquery.com/jquery-1.12.0.min.js"></script>
        <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/1.18.2/TweenMax.min.js"></script>
        <script src="dist/js/compiled.min.js"></script>
</body>
!

CSS

            
              // UL Line Ad

// variables - colors
@ul-color_blue: rgb(0, 43, 69);
@ul-color_blue-light: rgb(74, 146, 226);
@ul-color_orange: rgb(239, 130, 0);
@ul-color_white: rgb(255, 255, 255);
@ul-color_orange-deep: rgb(220, 98, 0);

// base
body {
    font-family: 'Open Sans', sans-serif;
}
a {
    text-decoration: none;
}
p, li {
    margin: 0 0 1.25em 0;
    text-align: left;
    font-size: 105%;
    line-height: 1em;
}
section {
    height: 100%;
    width: 100%;
}

// classes
.square-size {
    width: 298px;
    height: 248px;
    border: 1px solid rgb(100, 100, 100);
    cursor: pointer;
}
.line-ad, .main-ad {
    display: flex;
    flex-flow: column;
}
.content {
    display: flex;
    flex-flow: column;
    width: 100%;
}

#lineAd {
    opacity: 0;
    &.line-ad {
        background-color: @ul-color_blue;
        .ul-logo {
            width: 12%;
            height: 14%;
            margin: 0.75em 0.75em 0 0;
            align-self: flex-end;
        }
        .content {
            padding: 0;
            .line {
                position: absolute;
                width: 315px;
                height: 1.4px;
                top: 120px;
                left: -6px;
            }
            p {
                position: absolute;
                font-size: 125%;
                line-height: 1em;
                color: @ul-color_white;
                &#start {
                    color: @ul-color_blue-light;
                    z-index: 3;
                }
                &.center {
                    top: 111px;
                    left: 88px;
                }
                &.top {
                    top: 66px;
                    left: 24px;
                }
                &.bottom {
                    top: 138px;
                    left: 115px;
                }
            }
        }
    }
}


#ulMainAd {
    opacity: 0;
    &.main-ad {
        .content {
            height: 183px;
            .ul-logo {
                width: 30%;
                height: 32%;
                margin: 1.7em 0 1em 0;
                align-self: center;
            }
            p {
                font-size: 110%;
                color: @ul-color_blue;
                line-height: 20px;
                text-align: center;
            }
        }
        .ul-button {
            font-size: 0.85rem;
            color: @ul-color_white;
            align-self: flex-end;
            text-align: center;
            padding: 1.75em 0;
            background: @ul-color_orange;
            transition: background-color 0.4s ease;
            width: 100%;
            &:hover {
                background-color: @ul-color_orange-deep;
            }
            &:after {
                content: "";
                width: 2em;
                height: 1em;
                margin: 0.2em 0 -0.15em 0.75em;
                display: inline-block;
                background: url("data:image/svg+xml;charset=utf8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 25.1 14.5'%3E%3Ctitle%3Eul_icon_right-arrow%3C/title%3E%3Cpath fill='none' stroke='%23fff' stroke-miterlimit='10' d='M24.8 7.5l-6.7 6.6M17.7.4l7.1 7.1M24.8 7.5H0'/%3E%3C/svg%3E") no-repeat;
            }
        }
    }
}
!

JS

            
              // UL Line Ad
(function($) {

    // on click of section tag, redirect to url
    $('section').click(function() {
      window.open('https://www.google.com');
    });

    var ad = $('#lineAd'),
        line = ad.find('#line'),
        startingP = ad.find('#start'),
        firstP = ad.find('#first'),
        secondP = ad.find('#second'),
        thirdP = ad.find('#third'),
        fourthP = ad.find('#fourth'),
        fifthP = ad.find('#fifth'),
        sixthP = ad.find('#sixth'),
        endingP = ad.find('#end'),
        mainAd = $('#ulMainAd'),
        tl = new TimelineMax({repeat:-1});

    tl
        .to(ad, 0.5, {autoAlpha: 1, background: 'rgb(0, 43, 69)', delay: 0.5})
        .to(startingP, 0.85, {x: -200, display:'none', ease:Power2.easeOut}, 2)
        .fromTo(line, 1, {drawSVG: '70% 100%'},{drawSVG:'100% 0%', ease:Power2.easeOut}, 2)
        .staggerFrom(firstP, 0.5, {x: 300, ease:Power4.easeIn})
        .staggerFrom(secondP, 0.5, {x: 200, ease:Power4.easeIn}, 2)
        .staggerTo(firstP, 0.5, {autoAlpha: 0, x: -200, display:'none', ease:Power4.easeOut, delay: 1})
        .staggerTo(secondP, 0.5, {autoAlpha: 0, x: -300, display:'none', ease:Power4.easeOut})
        .staggerFrom(thirdP, 0.5, {x: 300, ease:Power4.easeIn}, 4)
        .staggerFrom(fourthP, 0.5, {x: 200, ease:Power4.easeIn}, 2)
        .staggerTo(thirdP, 0.5, {autoAlpha: 0, x: -200, display:'none', ease:Power4.easeOut, delay: 1})
        .staggerTo(fourthP, 0.5, {autoAlpha: 0, x: -300, display:'none', ease:Power4.easeOut})
        .fromTo(ad, 0.5, {background: 'rgb(0, 43, 69)'},{background: 'rgb(74, 146, 226)', ease:Power2.easeIn})
        .staggerFrom(fifthP, 0.5, {x: 300, ease:Power4.easeIn}, 4)
        .staggerFrom(sixthP, 0.5, {x: 200, ease:Power4.easeIn}, 2)
        .staggerTo(fifthP, 0.5, {autoAlpha: 0, x: -200, display:'none', ease:Power4.easeOut, delay: 1})
        .staggerTo(sixthP, 0.5, {autoAlpha: 0, x: -300, display:'none', ease:Power4.easeOut})
        .fromTo(ad, 0.5, {background: 'rgb(74, 146, 226)'},{background: 'rgb(239, 130, 0)', ease:Power1.easeInOut})
        .to(line, 0.75, {drawSVG:"20% 0%", ease:Power2.easeOutIn}, 13)
        .from(endingP, 0.65, {x: 300, ease:Power1.easeOut}, 13.15)
        .to(ad, 0.75, {autoAlpha: 0, display:'none', ease:Power1.easeOut, delay: 2})
        .to(mainAd, 0.5, {autoAlpha: 1, delay: 0.75})
        .to(mainAd, 0.5, {autoAlpha: 0, delay: 5});

})(jQuery);
!
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