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<section>
<h1>The Effect</h1>
<div class="hero-container">
<div class="environment"></div>
<h2 class="hero glitch layers" data-text="近設計"><span>近設計</span></h2>
</div>
</section>
<section>
<h1>Walkthrough</h1>
<p>This came out of a 24-hour work sprint to replicate some sophisticated video VFX in to make it more flexible. <a href="https://www.tesla.cn/design-leader">You can see the original here</a></p>
<p>There's a lot of pieces that go into an effect like this. What follows is an outline of the animations and VFX concepts, all in pure css :)</p>
<p>Core principles:</p>
<ol>
<li>Keep the text legible most of the time</li>
<li>Don't throw too many glitches in per second. Give it space to breathe</li>
<li>Whitespace never hurt anyone</li>
<li>Blurs & glows lend a feeling of realism in dark environments (queue neon)</li>
</ol>
</section>
<section>
<h2>layers</h2>
<p>Create muultiple layers to play with. For this example I'll use ::before & ::after elements, but this could just as easily be multiple divs overlapped, or whatever.</p>
<h2 class="hero layers" data-text="EXAMPLE">EXAMPLE</h2>
</section>
<section>
<h2>Paths</h2>
<p>Build out a set of clip-paths (Eg. I wrote up a <a href="https://codepen.io/mattgrosswork/pen/bGgWGxy">generator util</a> for this project)</p>
<p>Example Path:</p>
<div class="demo single-path"></div>
<p>Over text:</p>
<h2 class="hero paths">EXAMPLE</h2>
</section>
<section>
<h2>Movement</h2>
<p>Create a stepping movement animation, so that the layers above can appear in different places as the other layers of the animation happen.</p>
<p>It's best to make this timing somewhat erratic.</p>
<div class="demo movement"></div>
</section>
<section>
<h2>Opacity</h2>
<p>Create a similar animation for opacity, so that the layers can appear/disappear. This will get layered with the movement to create the appearance of the layers popping in and out in different places</p>
<p>There's an art to getting this transition to work without making the user feel motion sickness. Take some time getting it right</p>
<div class="demo opacity"></div>
</section>
<section>
<h2>Font</h2>
<p>The next layer is changes to the font directly. These could be any properties, but we'll stick to font-weight and color.</p>
<h2 class="hero font">EXAMPLE</h2>
</section>
<section>
<h2>Combined Animation Layers</h2>
<p>Note that some of tthe animations have sync'd timing, and some don't.</p>
<p>I try to sync the paths & opacity animations, so that it looks like the background layers are really a part of the main text that's glitching off.</p>
<p>Then I try to separately sync the color/text/filter other effects, and keep the moevment separate completely. This gives the whole thing the appearance of a lot more effects than are actually happening, because of the different combinations.</p>
<h2 class="hero glitch layers" data-text="EXAMPLE">
<span>EXAMPLE</span>
</h2>
</section>
<section>
<h2>Environment</h2>
<p>For good measure, it should live in the right language & context :)</p>
<div class="hero-container">
<div class="environment"></div>
<h2 class="hero glitch layers" data-text="近設計"><span>近設計</span></h2>
</div>
</section>
body {
color: #ccc;
background: #111;
font-family: sans-serif;
}
h1,
h2 {
margin: 0;
}
a {
color: #ccc;
}
section {
padding: 20px;
}
.hero {
font-size: clamp(40px, 10vw, 100px);
line-height: 1;
display: inline-block;
color: #fff;
z-index: 2;
letter-spacing: 10px;
/* Bright things in dark environments usually cast that light, giving off a glow */
filter: drop-shadow(0 1px 3px);
}
.demo {
height: 100px;
background: #fff;
}
.layers {
position: relative;
}
.layers::before,
.layers::after {
content: attr(data-text);
position: absolute;
width: 110%;
z-index: -1;
}
.layers::before {
top: 10px;
left: 15px;
color: #e0287d;
}
.layers::after {
top: 5px;
left: -10px;
color: #1bc7fb;
}
.single-path {
clip-path: polygon(
0% 12%,
53% 12%,
53% 26%,
25% 26%,
25% 86%,
31% 86%,
31% 0%,
53% 0%,
53% 84%,
92% 84%,
92% 82%,
70% 82%,
70% 29%,
78% 29%,
78% 65%,
69% 65%,
69% 66%,
77% 66%,
77% 45%,
85% 45%,
85% 26%,
97% 26%,
97% 28%,
84% 28%,
84% 34%,
54% 34%,
54% 89%,
30% 89%,
30% 58%,
83% 58%,
83% 5%,
68% 5%,
68% 36%,
62% 36%,
62% 1%,
12% 1%,
12% 34%,
60% 34%,
60% 57%,
98% 57%,
98% 83%,
1% 83%,
1% 53%,
91% 53%,
91% 84%,
8% 84%,
8% 83%,
4% 83%
);
}
.paths {
animation: paths 5s step-end infinite;
}
@keyframes paths {
0% {
clip-path: polygon(
0% 43%,
83% 43%,
83% 22%,
23% 22%,
23% 24%,
91% 24%,
91% 26%,
18% 26%,
18% 83%,
29% 83%,
29% 17%,
41% 17%,
41% 39%,
18% 39%,
18% 82%,
54% 82%,
54% 88%,
19% 88%,
19% 4%,
39% 4%,
39% 14%,
76% 14%,
76% 52%,
23% 52%,
23% 35%,
19% 35%,
19% 8%,
36% 8%,
36% 31%,
73% 31%,
73% 16%,
1% 16%,
1% 56%,
50% 56%,
50% 8%
);
}
5% {
clip-path: polygon(
0% 29%,
44% 29%,
44% 83%,
94% 83%,
94% 56%,
11% 56%,
11% 64%,
94% 64%,
94% 70%,
88% 70%,
88% 32%,
18% 32%,
18% 96%,
10% 96%,
10% 62%,
9% 62%,
9% 84%,
68% 84%,
68% 50%,
52% 50%,
52% 55%,
35% 55%,
35% 87%,
25% 87%,
25% 39%,
15% 39%,
15% 88%,
52% 88%
);
}
30% {
clip-path: polygon(
0% 53%,
93% 53%,
93% 62%,
68% 62%,
68% 37%,
97% 37%,
97% 89%,
13% 89%,
13% 45%,
51% 45%,
51% 88%,
17% 88%,
17% 54%,
81% 54%,
81% 75%,
79% 75%,
79% 76%,
38% 76%,
38% 28%,
61% 28%,
61% 12%,
55% 12%,
55% 62%,
68% 62%,
68% 51%,
0% 51%,
0% 92%,
63% 92%,
63% 4%,
65% 4%
);
}
45% {
clip-path: polygon(
0% 33%,
2% 33%,
2% 69%,
58% 69%,
58% 94%,
55% 94%,
55% 25%,
33% 25%,
33% 85%,
16% 85%,
16% 19%,
5% 19%,
5% 20%,
79% 20%,
79% 96%,
93% 96%,
93% 50%,
5% 50%,
5% 74%,
55% 74%,
55% 57%,
96% 57%,
96% 59%,
87% 59%,
87% 65%,
82% 65%,
82% 39%,
63% 39%,
63% 92%,
4% 92%,
4% 36%,
24% 36%,
24% 70%,
1% 70%,
1% 43%,
15% 43%,
15% 28%,
23% 28%,
23% 71%,
90% 71%,
90% 86%,
97% 86%,
97% 1%,
60% 1%,
60% 67%,
71% 67%,
71% 91%,
17% 91%,
17% 14%,
39% 14%,
39% 30%,
58% 30%,
58% 11%,
52% 11%,
52% 83%,
68% 83%
);
}
76% {
clip-path: polygon(
0% 26%,
15% 26%,
15% 73%,
72% 73%,
72% 70%,
77% 70%,
77% 75%,
8% 75%,
8% 42%,
4% 42%,
4% 61%,
17% 61%,
17% 12%,
26% 12%,
26% 63%,
73% 63%,
73% 43%,
90% 43%,
90% 67%,
50% 67%,
50% 41%,
42% 41%,
42% 46%,
50% 46%,
50% 84%,
96% 84%,
96% 78%,
49% 78%,
49% 25%,
63% 25%,
63% 14%
);
}
90% {
clip-path: polygon(
0% 41%,
13% 41%,
13% 6%,
87% 6%,
87% 93%,
10% 93%,
10% 13%,
89% 13%,
89% 6%,
3% 6%,
3% 8%,
16% 8%,
16% 79%,
0% 79%,
0% 99%,
92% 99%,
92% 90%,
5% 90%,
5% 60%,
0% 60%,
0% 48%,
89% 48%,
89% 13%,
80% 13%,
80% 43%,
95% 43%,
95% 19%,
80% 19%,
80% 85%,
38% 85%,
38% 62%
);
}
1%,
7%,
33%,
47%,
78%,
93% {
clip-path: none;
}
}
.movement {
/* Normally this position would be absolute & on the layers, set to relative here so we can see it on the div */
position: relative;
animation: movement 8s step-end infinite;
}
@keyframes movement {
0% {
top: 0px;
left: -20px;
}
15% {
top: 10px;
left: 10px;
}
60% {
top: 5px;
left: -10px;
}
75% {
top: -5px;
left: 20px;
}
100% {
top: 10px;
left: 5px;
}
}
.opacity {
animation: opacity 5s step-end infinite;
}
@keyframes opacity {
0% {
opacity: 0.1;
}
5% {
opacity: 0.7;
}
30% {
opacity: 0.4;
}
45% {
opacity: 0.6;
}
76% {
opacity: 0.4;
}
90% {
opacity: 0.8;
}
1%,
7%,
33%,
47%,
78%,
93% {
opacity: 0;
}
}
.font {
animation: font 7s step-end infinite;
}
@keyframes font {
0% {
font-weight: 100;
color: #e0287d;
filter: blur(3px);
}
20% {
font-weight: 500;
color: #fff;
filter: blur(0);
}
50% {
font-weight: 300;
color: #1bc7fb;
filter: blur(2px);
}
60% {
font-weight: 700;
color: #fff;
filter: blur(0);
}
90% {
font-weight: 500;
color: #e0287d;
filter: blur(6px);
}
}
.glitch span {
animation: paths 5s step-end infinite;
}
.glitch::before {
animation: paths 5s step-end infinite, opacity 5s step-end infinite,
font 8s step-end infinite, movement 10s step-end infinite;
}
.glitch::after {
animation: paths 5s step-end infinite, opacity 5s step-end infinite,
font 7s step-end infinite, movement 8s step-end infinite;
}
.hero-container {
position: relative;
padding: 200px 0;
text-align: center;
}
.environment {
position: absolute;
top: 0;
left: 0;
right: 0;
bottom: 0;
opacity: 0.5;
filter: blur(5px);
background: url(https://images.unsplash.com/photo-1602136773736-34d445b989cb?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&ixlib=rb-1.2.1&auto=format&fit=crop&w=1200&q=80)
center no-repeat;
background-size: cover;
}
Also see: Tab Triggers