<div class="container">
  <div class="block">
    <div class="head">
      <h2><span>Stay</span> Happy</h2>
    </div>
    <div class="text">
      <div class="sub">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Beatae, adipisci.</div>
    </div>
  </div>
  <div class="block">
    <div class="head">
      <h2><span>Stay</span> Happy</h2>
    </div>
    <div class="text">
      <div class="sub">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Beatae, adipisci.</div>
    </div>
  </div>
  <div class="block">
    <div class="head">
      <h2><span>Stay</span> Happy</h2>
    </div>
    <div class="text">
      <div class="sub">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Beatae, adipisci.</div>
    </div>
  </div>
</div>
* {
  padding: 0;
  margin: 0;
  box-sizing: border-box;
}
.container {
  width: 100vw;
  height: 100vh;
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  padding: 20px;
}

.block {
  width: 300px;
  height: 300px;
  margin: 20px;
  position: relative;
  overflow: hidden;
  box-shadow: 2px 2px 15px 2px #111;
  display: flex;
  justify-content: center;
  align-items: center;
  border-radius: 10px;
  background-image: url("https://images.unsplash.com/photo-1418065460487-3e41a6c84dc5?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&ixlib=rb-1.2.1&auto=format&fit=crop&w=1050&q=80");
  background-position: center;
  background-size: cover;
}

.head {
  position: absolute;
  top: 0;
  left: 0;
  z-index: 100;
  padding: 40px 0 20px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  text-align: center;
  width: 100%;
  height: 80px;
  mix-blend-mode: multiply;
}

.text {
  position: absolute;
  right: -100%;
  bottom: -100%;
  color: #fff;
  width: 100%;
  height: 100%;
  mix-blend-mode: lighten;
  z-index: 10;
  clip-path: circle(50% at 50% 50%);
  transition: all 300ms ease-in;
  background-color: rgba(255, 255, 255, 0.4);
}

.sub {
  width: 120px;
  text-align: center;
  transform: translateX(50px) translateY(50px);
}

.block:hover .text {
  right: -40%;
  bottom: -40%;
}

External CSS

This Pen doesn't use any external CSS resources.

External JavaScript

This Pen doesn't use any external JavaScript resources.