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                <!--This Pen is part of the article, "The Dos & Don’ts for Styling Hyperlinks", at Speckyboy Design Magazine:>

<div class="content">

      <h2>It's All About Consistency</h2>
      <p>Instruct your designer to make sure that they always stay on brand, and are honouring the integrity of their work. It goes beyond that, it creates a genuine relationship,” says Ipswich-based design studio <a href="#">Studio Alles</a>. Founded by <a href="#">Thomas Rousset</a> and <a href="#">Jérémy Diotricont</a>, the internationally respected French designers working together for the first time in Paris.</p>

      <p>Defining Ipswich style is “always about space, always about content, always dealing with the atmosphere of the place where you live,” says <a href="#">Studio Alles founder Jérémy</a>. While this niche of visual communication can often result in a traditional design style, one that manages to stay fun and playful at the same time, Jérémy explains. With a clean, slick and cohesive look and feel, from homepage to tailoring site, <a href="#">Ipswich</a> always provides the perfect conditions for some serious hanging out with friends.</p>

      <p>As a studio, we aim to develop and refine our <a href="#">visual communication skills</a>, supporting our real-time practices, making our client-facing work compelling and interesting in the best way. Landing increasingly more work on our <a href="#">portfolio</a>, we are adapting our visual language with every new project. By constantly developing and refining our visual language, we are evolution of the way our clients see Ipswich. In the future, we would like to develop a formal role for the logo, and a clear method for its application. This allows us to instil a more defined approach, which is possible only through developed procedures and procedures that are easy to apply. I describe the dynamic situation between the logo and the <a href="#">copywriting</a>, between a logo and a wordmark, between a minimal and maximalist execution. I conclude by telling the story of the <a href="#">Jolly Rancher hotel</a>, a project that is clearly linked to the original location of the hotel. The symbol represents two things: 1) The purest and most original form of the hotel’s identity, and 2) a family of hotels that exist beyond the literal Jolly rancher.</p>

    <h3>Want to learn more?</h3>
    <p>A well designed brand is <a href="#">like an onion</a>, the good ones have many layers and provide many different experiences. We added a couple of new visual ingredients that pair well with the onion. Firstly we provide <a href="#">brand colors</a> in the range of 75, 90 and 95. Not a lot of differentiation but a good starting point. Secondly, we provide a very simple and well defined mechanism for assigning color classes.</p>

    <p>While the logo remains the same, the identity has been completely revamped from the shackles of <a href="#">outdated print processes</a> to a highly flexible system that takes advantage of new digital tools. One of the reasons for the development of the new logo was the difficulty we encountered in creating a consistent system across projects—the company’s colors, typography, images and stills didn’t fit together as a cohesive whole. We saw an opportunity to make a more cohesive system and achieve a more dynamic, hip look.”</p>




                body {
  color: #000;
  font-family: sans-serif;
  font-size: 1rem;
  line-height: 1.5;

h2 {
  font-family: serif;
  font-size: 1.5em;
  margin: 20px 0 10px;

p {
  margin: 0 0 30px;

a:visited {
  color: #4f78a4;
  text-decoration: underline;
  text-decoration-color: #a8260d;

a:focus {
  color: #c00000;

a:focus {
  outline: thin dotted;

.content {
  display: flex;
  flex-direction: row;
  flex-wrap: wrap;
  justify-content: flex-start;
  align-items: flex-start;
  gap: 25px;

main {
  width: 70%;

aside {
  background-color: #42648a;
  color: #fff;
  font-size: 0.9rem;
  padding: 0px 15px;
  width: 20%;

aside a,
aside a:visited {
  color: #ffdd94;
  text-decoration: underline;
  text-decoration-color: #ccc;

aside a:hover,
aside a:focus {
  color: #fdf59e;

aside h3 {
  font-size: 1.2rem;