This example "brings up" or "serves" a geographical feature to the viewer.
Web maps typically require you to zoom in and give the sensation of "falling down" or "diving in" towards the Earth's surface. Why not make the interaction become user-focused?
Just click—no need to fly down closer to the Earth—and the visualization will do the heavy lifting of bringing up the geographical feature directly to you.
This effect was created for the gerrymandering topic in "American Voting: What's Your Vote Worth?" https://petrichor.studio/2018/01/whatsyourvoteworth/
This is an adaptation of Mike Bostock's "Zoom to Bounding Box". https://bl.ocks.org/mbostock/4699541