<div class="hero-container">
  <div class="hero"></div>
  <div class="hero-stuff">
      <h1>I love coffee</h1>
      <a class="btn">Buy Me Some</a>
  </div>
</div>

<p>Other content goes down here and doesn't get disturbed by the transitioning hero above it.</p>

.hero-container {
  height: 70vh;
  width: 100%;
  overflow: hidden;
  position: relative;
  margin-bottom: 20px;
}

.hero {
  background: url('https://images.unsplash.com/photo-1467189386127-c4e5e31ee213?auto=format&fit=crop&w=1350&q=80') no-repeat center center;
  background-size: cover;
  height: 100%;
  width: 100%;
  padding: 40px;
  transition: transform 2s;
}

.hero:hover {
  transform: scale(1.15);
}

.hero-stuff {
  position: absolute;
  top: 40px;
  left: 40px;
}

h1 {
  font-size: 55px;
  font-weight: 700;
  font-family: sans-serif;
  color: #fff;
}

a.btn {
  display: inline-block;
  font-family: sans-serif;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 1.5px;
  padding: 11px 30px;
  background-color: #636363;
  background-image: linear-gradient(to bottom,#636363,#000);
  color: #fff;
  text-transform: uppercase;
}

a.btn:hover {
  background-image: linear-gradient(to bottom,#000,#000);
}

p {
  font-family: sans-serif;
}