<div class="product">
  <img class="mattress" src="https://res.cloudinary.com/dboztnq7k/image/upload/v1484647571/mattress_faprcd.png" />
  <div class="copy">
    <h4>Lorem Ipsum 6500</h4>
    <p>ab 450,00 €</p>
  </div>
  <a class="cta" href="#">Zum Produkt</a>
</div>

@import url(https://fonts.googleapis.com/css?family=Nunito");

html {
  height:100%;
}

body {
  min-height: 100%;
  display: flex;
  align-items: center;
  justify-content: center;
  background: #fff;
}
.product {
  cursor:pointer;
  position:relative;
  height:275px;
  z-index:1;
}
.product:before {
  content: ' ';
  display:block;
  width:440px;
  height:180px;
  position:absolute;
  left:-40px;
  top:-20px;
  background: linear-gradient(to right, #5f7ad5, #914fff);
  z-index:-1;
  transition: all 0.5s ease-in-out;
}
.mattress {
  margin-top:0;
  transition: all 0.5s ease-in-out;
  position:relative;
  z-index:1;
}
.product:hover .mattress {
  margin-top:-16px;
}

.product:after {
  content:' ';
  display:block;
  height:271px;
  width:383px;
  position:absolute;
  top: 3px;
  left: 0;
  background-image: url('https://res.cloudinary.com/dboztnq7k/image/upload/v1484647570/shadow_ym0vvb.png');
  background-size: 100% 100%;
  background-repeat: no-repeat;
  z-index:0;
  opacity:.8;
  transition: all 0.5s ease-in-out;
}
.product:hover:after {
  top:10px;
  left:2%;
  background-size: 97% 97%;
  opacity:0.35;
}
.product:hover:before {
  height:325px;
}
.copy {
  position:absolute;
  top:230px;
  left:0;
  font-family: "Nunito", sans-serif;
  color:#243F81;
  transition: all 0.5s ease-in-out;
}
.copy p, .copy h4 {
  margin:0;
}
.product:hover .copy {
  color:#fff;
}
.cta {
  opacity:0;
  position:absolute;
  top:230px;
  right:15px;
  background-color: #fff;
  color: #243F81;
  border-radius: 50px;
  padding: 12px 48px;
  font-family: 'Nunito', sans-serif;
  font-size: 16px;
  font-weight: 200;
  text-decoration: none;
  box-shadow: 0 16px 32px 0 rgba(0, 40, 120, .35);
  transition: all 0.7s ease;
}
.cta:hover {
  box-shadow: 0 0px 0px 0 rgba(0, 40, 120, 0);
  background-color: #243F81;
  color: #fff;
}
.product:hover .cta {
  opacity:1;
}