Often people get used to ask why they need to choose SEO compared to other digital marketing methods and solution for the same will be revealed here.
Return on Investment
SEO is considered as the best return on investment if successfully done compared to other marketing methods. Even the traffic which you are receiving to your website from organic search engine results is free, so you don't need to pay for each click of traffic which you are getting unlike in PPC advertising where you need to pay.
Higher conversion rate
SEO not only is cost-effective, it is also said to have high conversion rate as people prefer organic results more compared to paid ads and hence when the people visit a website organically was said to have high chances of buying or taking a service than compared to paid methods.
In most cases, a good SEO optimized website will have the results on first page staying for long term which means having the success for a long-term, however, the company who is doing SEO needs to constantly monitor the competitors and need to put website a head of them to retain the positions.
Thus these three major factors were said to be why SEO is better than other methods as per New York SEO services provider who offers Search Engine Optimization services to clients all over the world.