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  <em><strong>The Bulowska Headline</strong></em>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Culpa obcaecati ad eius exercitationem a nulla quas numquam sint. Eligendi commodi harum modi ratione repellat officiis sit non neque porro excepturi!</p>
<p>Explicabo sunt architecto dignissimos eligendi magnam suscipit commodi ipsa adipisci eius nihil incidunt aut vel rerum deserunt repudiandae nulla quam nostrum voluptatem harum accusamus rem nemo quis aliquid at laboriosam.</p>
<p>Numquam libero dolorem id voluptate iusto sed sapiente iure praesentium accusamus sunt dolore tenetur harum. Totam inventore architecto vitae ratione itaque modi expedita impedit doloremque voluptatum quisquam ullam id deleniti.</p>
<p>Obcaecati sint expedita at ipsa laudantium porro deleniti reprehenderit illo ut ipsum. Autem quos nihil veritatis iste neque sint voluptatibus aliquid optio consectetur quaerat minus maiores minima consequuntur sapiente mollitia!</p>
  <strong><em>The Bulowska Headline</em></strong>
  Regular Headline


                /* apply a natural box layout model to all elements */
*, *:before, *:after {
  -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box;

@import url(;
@import url(,700);

html {
  font-family: Raleway, sans-serif;
  padding: 6%;
  line-height: 1.6;

article {
  text-align: justify;
  max-width: 960px;
  margin: auto;

h1 {
  text-transform: uppercase;
  letter-spacing: .1em;
  &>em, &>strong {
    font-size: 0;
    text-align: center;
    padding: 0 1em;
    position: relative;
    display: block;

    &:before, &:after { // this is the stroke
      font-size: 1rem;
      content: '';
      display: inline-block;
      vertical-align: middle;
      width: 15%;
      max-width: 7em; // limit the width in really wide containers
      height: 3px;
      background: #000;
      border-radius: 50%;
      position: relative;
      top: -.3em; // adjust this value depending on font used
    &>strong, &>em {
      font: normal 3.5rem/1 "Pinyon Script", serif;
      font-style: normal;
      text-transform: none;
      letter-spacing: 0;
      max-width: 70%;
      display: inline-block;
      vertical-align: middle;
      padding: 0 .2em 0;



                // My co-worker created this style of headline that begins and ends with a stroked flourish. I wanted to create this effect with as little extra markup possible for use with Shopify's WYSIWYG (meaning: no custom HTML for non-techies) and work responsively. Unfortunately it doesn't work that great when the headline is broken into multiple lines on small screen devices.