<div class="element">
  <div class="inner">
    <div class="text">Как я занимался виндсерфингом в Египте</div>
  </div>
</div>

.element {
  margin: 30px auto;
  max-width: 480px;
  border: 20px solid #fff;
  border-radius: 5px;
  box-shadow: 0 0 10px rgba(0,0,0,0.2);
  font-family: sans-serif;
  font-size: 18px;
  font-weight: 600;
  overflow: hidden;
}
.inner {
  background-image: url('https://fruntend.com/storage/photos/1/raimond-klavins.jpg');
  background-repeat: no-repeat;
  background-position: center;
  background-size: cover;
  height: 240px;
  display: flex;
  align-items: center;
  justify-content: center;
  transition: transform 0.5s;
}
.text {
  padding: 10px;
  border-radius: 3px;
  box-shadow: 0 0 5px 0 rgba(255,255,255,0.7);
  background-color: rgba(255,255,255,0.7);
  transition: transform 0.5s, box-shadow 0.5s;
}
.element:hover .inner {
  transform: scale(1.2);
}
.element:hover .text {
  transform: scale(0.8);
  box-shadow: 0 0 5px 300px rgba(255,255,255,0.7);
}