<div>
  <img src="http://www.fatihhayrioglu.com/images/abstract-5.jpg">
  <p>Şampiyon Trabzonspor</p>
</div>

@import url(https://fonts.googleapis.com/css?family=Mukta+Malar&subset=latin-ext);

body {
  font-family: 'Mukta Malar', sans-serif;
  background-color: #6e1e32;
  margin: 0;
  padding: 0;
}

div {
  margin: 0 auto;
  position: relative;
  width: 800px;
  height: 150px;
  overflow: hidden;
  box-shadow: 2px 5px 2px rgba(0,0,0,.3);
}

div img {
  width: 100%;
}

div p {
  mix-blend-mode: multiply;
  position: absolute;
  top: .4em;
  text-align: center;
  color: white;
  font-size: 4.5em;
  line-height: 2em;
  font-weight: bold;
  text-shadow: 1px 2px 2px rgba(0,0,0,.3);
  margin: 0;
  width: 100%;
}