<div class="button">
      <a href="#">Download</a>
      <p class="top">Its Totally Free</p>
      <p class="bottom">6.2MB .zip</p>
    </div>

.button {
    width: 200px;
    margin: 150px auto;
}

.button a {
    display: block;
    height: 50px;
    width: 200px;
    /*TYPE*/
    color: white;
    font: 17px/50px Helvetica, Verdana, sans-serif;
    text-decoration: none;
    text-align: center;
    text-transform: uppercase;
    /*GRADIENT*/
    background: #00b7ea; /* Old browsers */
    background: -moz-linear-gradient(top, #00b7ea 0%, #009ec3 100%); /* FF3.6+ */
    background: -webkit-gradient(linear, left top, left bottom, color-stop(0%,#00b7ea), color-stop(100%,#009ec3)); /* Chrome,Safari4+ */
    background: -webkit-linear-gradient(top, #00b7ea 0%,#009ec3 100%); /* Chrome10+,Safari5.1+ */
    background: -o-linear-gradient(top, #00b7ea 0%,#009ec3 100%); /* Opera 11.10+ */
    background: -ms-linear-gradient(top, #00b7ea 0%,#009ec3 100%); /* IE10+ */
    background: linear-gradient(top, #00b7ea 0%,#009ec3 100%); /* W3C */
    filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#00b7ea', endColorstr='#009ec3',GradientType=0 ); /* IE6-9 */
}

.button a, p {
    -webkit-border-radius: 10px;
    -moz-border-radius: 10px;
    border-radius: 10px;
    -webkit-box-shadow: 2px 2px 8px rgba(0,0,0,0.2);
    -moz-box-shadow: 2px 2px 8px rgba(0,0,0,0.2);
    box-shadow: 2px 2px 8px rgba(0,0,0,0.2);
}

p {
    background: #222;
    display: block;
    height: 40px;
    width: 180px;
    margin: -50px 0 0 10px;
    /*TYPE*/
    text-align: center;
    font: 12px/45px Helvetica, Verdana, sans-serif;
    color: #fff;
    /*POSITION*/
    position: absolute;
    z-index: -1;
    /*TRANSITION*/
    -webkit-transition: margin 0.5s ease;
    -moz-transition: margin 0.5s ease;
    -o-transition: margin 0.5s ease;
    -ms-transition: margin 0.5s ease;
    transition: margin 0.5s ease;
}

/* HOVER
   ================================================== */

.button:hover .bottom { margin: -10px 0 0 10px }

.button:hover .top {
    margin: -80px 0 0 10px;
    line-height: 35px;
}

/* ACTIVE
   ================================================== */

.button a:active {
    background: #00b7ea; /* Old browsers */
    background: -moz-linear-gradient(top,  #00b7ea 36%, #009ec3 100%); /* FF3.6+ */
    background: -webkit-gradient(linear, left top, left bottom, color-stop(36%,#00b7ea), color-stop(100%,#009ec3)); /* Chrome,Safari4+ */
    background: -webkit-linear-gradient(top,  #00b7ea 36%,#009ec3 100%); /* Chrome10+,Safari5.1+ */
    background: -o-linear-gradient(top,  #00b7ea 36%,#009ec3 100%); /* Opera 11.10+ */
    background: -ms-linear-gradient(top,  #00b7ea 36%,#009ec3 100%); /* IE10+ */
    background: linear-gradient(top,  #00b7ea 36%,#009ec3 100%); /* W3C */
    filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#00b7ea', endColorstr='#009ec3',GradientType=0 ); /* IE6-9 */
}

.button:active .bottom { margin: -20px 0 0 10px }

.button:active .top { margin: -70px 0 0 10px }