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HTML

              
                <article class="mobile_edition_story editiondefault">
 <h1><strong>Digital publishing trends:</strong> Responsive or responsible design</h1>
<!--December 2015</h6>-->

<h2>I personally believe that a responsive design is a proper approach for mobile pages and for web sites, but for a design, based on a pre-press version, it is too complex to implement and requires HTML knowledge.</h2>
<p class="author">by <strong>PETER DRAGAR</strong>  </br>December 2015</p>


</br>
<h3><strong>A responsive design buzzword</strong></h3>

<div class="fullimage ed-image letterimage"><img src="https://cdn-content-ssl.editiondigital.com/rq/ef.php?e=162gttjqq&f=284chxs9fz8l7.jpg&amp;rt=mobile" alt="undefined"></div>
<p>nd it has been a while since a certain word created such a buzz. And as long as you are using the buzzword <strong>“Responsive design”</strong> you are on trend, regardless of your understanding of what responsive design may stand for. Not long ago we had the “HTML5” buzzword, before that “Canvas”, before that “Cloud”… does anybody still remember “WEB 2” from 10 years ago? Not to mention a bunch of other buzzwords with lifespans of less than one year. So, next year we will probably have a “fill-in-your-best-guess” buzzword. I personally believe that a responsive design is a proper approach for mobile pages and for web sites, but for a design, based on a pre-press version, it is too complex to implement and requires HTML knowledge. I know that sticking with pre-draft template responsive solutions, tons of which can be found on the net right now, is probably not your thing. So instead of blindly following the responsive design template, I suggest using <strong>Responsible design</strong>. I am going to explain in the following chapters how to become an expert in that.</p>

<h3><strong>What is responsive design?</strong></h3>

<div class="smallimage">
    <img src="https://s3-us-west-2.amazonaws.com/s.cdpn.io/346227/01.jpg" alt="edition digital">
</div>

<p>Responsive design makes your page look good across all screen sizes (desktop, tablets, phones). Responsive design uses lots of CSS techniques to shrink, resize, move or hide elements in a page. But, that comes at great cost because it needs some sort of template or pre-defined positions where you are allowed to put your artwork elements. If templates are not made with your corporate identity in mind, you may have lots of problems with implementing new sets of colours, menus, images or trying to alter some of the positions reserved for copy (text). Sometimes a template has themes and in most cases colour schemes which might help you to come closer to your corporate identity, but you still need a CSS developer to implement other changes.</p>

<p class="block">If templates are not made with your corporate identity in mind, you may have lots of problems with implementing new sets of colours, menus, images or trying to alter some of the positions reserved for copy</p>

<p>Here you can see some fine examples of what you can do with responsive design if a designer and programmer work together. The designer has created a slick design with responsive and mobile screens in mind and the programmer has just implemented mathematical CSS rules.</p>
<ul>
  <li><a href="http://www.zoomzoommag.com">zoomzoommag.com</a></li>
  <li><a href="http://onelife.landrover.com">onelife.landrover.com</a></li>
</ul>
<div class="columnimage">
    <img src="https://cdn-content-ssl.editiondigital.com/rq/ef.php?e=164gdhtdf&f=0qq2dkzec6czr.jpg" alt="edition digital">
</div>
<p class="description">A demonstration of the adaptability to different devices that responsive design provides.</p>

<p>But, what can you do if you have already built a pre-press version of your magazine and you can’t afford to hire a CSS developer? I suggest using a Responsible design instead. And for all the HTML and CSS developers reading this, I know, I know it looks easy for you, but some designers and editors do not know much about CSS or HTML.</p>

<h3><strong>What is Responsible design? No coding!</strong></h3>
<p>Responsible design is a mix of different approaches which helps you create a digital edition and doesn’t limit your creativity or require HTML knowledge. For mobile devices and tablets up to 7’’ - implementation of responsive design is a necessity. For desktop screens and apps an adaptive viewport is the most common approach to the problem.</p>
<div class="columnimage">
    <img src="https://cdn-content-ssl.editiondigital.com/rq/ef.php?e=164gdhtdf&f=0bh06wn7n8q2b.jpg" alt="edition digital">
</div>

<p>Lifecycle of Responsible design:</p> 
<ul>
<li>Create a pre-press version with your favourite DTP application</li>
<li>Convert it to a digital edition by thinking “mobile first”</li>
<li>Create a desktop version</li>
<li>Create a mobile version</li>
<li>Don’t make interactive elements more important than content</li>
<li>Describe your content well to gain better SEO recognition</li>
<li>Go live!</li>
<li>Start promoting</li>
<li>Analyse your stats and make changes if necessary</li>
<li>Start monetizing this edition to keep you positive and happy, so you may create further beautiful editions</li> 
<li>and stay in this business because you love it</li>
<li>And so the lifecycle goes on …</li>
</ul>
<h3><strong>Why Responsible instead of responsive design</strong></h3>
<p>Many online services offer so-called “responsive solutions”. But converting your beautiful InDesign could be a nightmare without HTML knowledge.</p>
<p><strong>Basically you have two options:</strong></p>
<ul>
<li>Find a solution which operates with templates where you can easily change blocks of text, images, galleries and videos. The downside is that you are locked in to this template and you can’t change much there. Do you need to implement corporate identity? Well, you need a CSS programmer for that. </li>
<li>Keep working with your DTP program and keep your creativity intact. We offer a canvas the same size and proportion as your InDesign file or any other DTP program. Whatever you have created you can easily transfer to a page without altering your design. For screens and tablets this is right approach, but for mobile devices a mobile responsive version made of elements from your DTP page must kick in.</li>
</ul>
<p class = "highlited">Do not ever forget that a digital publication needs a lifecycle including good SEO, promoting, analytics, monetizing, etc.</p>
<p>Please keep in mind that there might be big differences between the different solutions and systems available. A solution may be attractive at first glance, but may easily have too many limitations imposed later on. Do not ever forget that a digital publication needs a lifecycle including good SEO, promoting, analytics, monetizing, etc. … </p><h4>Do not forget that a well-defined edition with good title, description and an attractive share image published on social media might lure in more users than a paid ad. </h4><p>If a solution doesn’t have proper analytics you are stuck with Google Analytics, which may sound good enough, but it is not meant for digital publications. You need other metrics for that. Edition Digital is just such a system. It encompasses all parts of a publication’s lifecycle.</p>

<p class = "footer">- by Peter Dragar</br>CPO, Edition Digital</p>
</article>
              
            
!

CSS

              
                /* 

THEMES for template "mobile_edition_story" 
<article class="mobile_edition_story editiondefault">

[OK] Default, editiondefault, #ffffff white

[OK] Blue, editionblue, #2196f3 blue
[OK] Dark Blue, editiondarkblue, #0d47a1 blue darken-4
[OK] Deep Purple, editiondeeppurple, #673ab7 deep-purple 
[OK] Cyan, editioncyan, #00bcd4 cyan

[OK] Teal, editionteal, #009688 teal
[OK] Green, editiongreen, #4caf50 green
[OK] Lime, editionlime, #cddc39 lime

[OK] Red, editionred, #f44336 red
[OK] Dark Red, editiondarkred, #aa1919 edition red color
[OK] Orange, editionorange, #fb8c00 orange darken-1

[OK] Brown, editionbrown, #795548 brown
[OK] Dark, editiondark, #212121 grey darken-4
[OK] Blue Gray, editionbluegray, #607d8b blue-grey
[OK] Carbon, editioncarbon, #212121 grey darken-4

*/

.mobile_edition_story {
  /* some default properties first */
  /* font family for Open Sans */
  /* Open sans is being uploaded on every web player */
  /* In case you are offline, you need some substitutions */
  /* lets keep it simple, by using padding for inner spacing */
  /* and keep margin 0 - so all elemnts touch each other */
  font-family: "Open Sans", Segoe, "Segoe UI", "DejaVu Sans", "Trebuchet MS", Verdana, sans-serif;
  font-size: 19px;
  letter-spacing: 0.01em;
  text-align: left;
  color: #111;
  /*margin: 0px;*/
  padding: 0px;
  
  margin-left: auto !important;
  margin-right: auto !important;
  max-width: 810px !important;
}


/* links have inherited colors */

.mobile_edition_story a:link,
.mobile_edition_story a:visited,
.mobile_edition_story a:active,
.mobile_edition_story a:-webkit-any-link,
.mobile_edition_story a {
  color: inherit;
  word-break: break-word;
}


/* images, all styles */

.mobile_edition_story .img {
  border: none;
}

.mobile_edition_story .fullimage {
  display: block;
}

.mobile_edition_story .fullimage a {
  display: block;
}

.mobile_edition_story .fullimage img {
  width: 100%;
  height: auto;
  border: none;
}

.mobile_edition_story .columnimage {
  display: block;
  max-height: 1600px;
  overflow: hidden;
  margin: 0px 0px 0px 0px;
  padding: 8px 24px 8px 24px;
}

.mobile_edition_story .columnimage a {
  display: block;
}

.mobile_edition_story .columnimage img {
  width: 100%;
  height: auto;
}

.mobile_edition_story .frameimage {
  display: block;
  max-height: 1600px;
  overflow: hidden;
  margin: 0px 0px 0px 0px;
  padding: 8px 24px 8px 24px;
}

.mobile_edition_story .frameimage a {
  display: block;
}

.mobile_edition_story .frameimage img {
  width: 100%;
  height: auto;
  border: 10px solid #777;
  box-sizing: border-box;
  border-radius: 2px;
  -webkit-box-shadow: 0px 0px 10px 0px rgba(0, 0, 0, 0.3);
  -moz-box-shadow: 0px 0px 10px 0px rgba(0, 0, 0, 0.3);
  box-shadow: 0px 0px 10px 0px rgba(0, 0, 0, 0.3);
}

.mobile_edition_story .letterimage,
.mobile_edition_story .smallimage {
  margin: 20px 16px 4px 24px;
  display: block;
  overflow: hidden;
  padding: 0px 0px 0px 0px;
  width: 140px;
  height: auto;
  float: left;
}

.mobile_edition_story .letterimage a,
.mobile_edition_story .smallimage a {
  display: block;
}

.mobile_edition_story .letterimage img,
.mobile_edition_story .smallimage img {
  width: 100%;
  height: auto;
}
.mobile_edition_story .letterimage { 
  width: 60px; 
  margin: 16px 12px 4px 24px;
}


/* ul and li */

.mobile_edition_story ul,
.mobile_edition_story ol {
  margin: 0px 0px 0px 0px;
  padding: 12px 24px 8px 24px;
  line-height: 1.4em;
  font-size: 1em;
  color: #111;
  text-decoration: none;
}

.mobile_edition_story li {
  text-align: left;
  margin: 0px 0px 8px 24px;
}

.mobile_edition_story hr {
  width: 98%;
  height: 1px;
  padding: 0px;
  margin: 24px 0px;
  margin-left: 1%;
  clear: both;
  border-collapse: collapse;
  border: none;
  background-color: none;
  border-top: 1px solid rgba(0, 0, 0, 0.2);
}


/* ALL MARGINS ************* */


/* ************************* */

.mobile_edition_story h1,
.mobile_edition_story h2,
.mobile_edition_story h3,
.mobile_edition_story h4,
.mobile_edition_story h5,
.mobile_edition_story h6,
.mobile_edition_story p {
  margin: 0px 0px 0px 0px;
  padding: 12px 24px 18px 24px;
  display: block;
  text-align: left;
}

.mobile_edition_story h1 {
  padding: 28px 24px 32px 24px;
  text-align: left;
  line-height: 1.2em;
  font-size: 2.4em;
  font-weight: normal;
  color: #111;
  text-decoration: none;
}

.mobile_edition_story h2 {
  text-align: left;
  line-height: 1.3em;
  font-size: 1.8em;
  font-weight: normal;
  color: #555;
  text-decoration: none;
}

.mobile_edition_story h3 {
  text-align: left;
  line-height: 1.3em;
  font-size: 1.2em;
  font-weight: normal;
  letter-spacing: 0.05em;
  color: #555;
  text-decoration: none;
}

.mobile_edition_story h4 {
  position: relative;
  margin: 0px 0px 4px 8px;
  padding: 24px 24px 24px 62px;
  text-align: left;
  line-height: 1.3em;
  font-size: 1.2em;
  font-weight: normal;
  font-style: italic;
  letter-spacing: 0.05em;
  text-decoration: none;
  color: #555;
  font-family: 'PT Serif', cursive;
}

.mobile_edition_story h4::after {
  content: "“";
  color: #eee;
  font-size: 3em;
  position: absolute;
  top: 0.3em;
  left: 0.4em;
}


.mobile_edition_story p {
  text-align: left;
  line-height: 1.4em;
  font-size: 1em;
  letter-spacing: 0.01em;
  color: #111;
  text-decoration: none;
}

.mobile_edition_story .block {
  position: relative;
  padding: 42px 24px 40px 24px;
  margin-bottom: 24px;
  text-align: left;
  line-height: 1.4em;
  font-size: 1.2em;
  color: #eee;
  text-decoration: none;
  background-color: #555;
}

.mobile_edition_story .block::after {
  content: " ";
  position: absolute;
  width: 40px;
  height: 40px;
  background-color: inherit !important; /* to-do: delete from themes */
  bottom: -20px;
  left: 50%;
  margin-left: -20px;
  -ms-transform: rotate(45deg);
  -webkit-transform: rotate(45deg);
  transform: rotate(45deg);
}

.mobile_edition_story .highlited {
  margin: 12px 24px 12px 24px;
  padding: 24px 24px 30px 24px;
  text-align: left;
  line-height: 1.4em;
  font-size: 1em;
  color: #eee;
  text-decoration: none;
  background-color: #333;
  border-radius: 0.5em;
}

.mobile_edition_story .author {
  padding-top: 20px;
  padding-left: 24px;
  padding-right: 24px;
  margin-top: 16px;
  position: relative;
  text-align: left;
  line-height: 1.4em;
  font-size: 0.8em;
  color: #999;
  text-decoration: none;
  background-color: #e0e0e0;
}

.mobile_edition_story .author::after {
  content: " ";
  position: absolute;
  width: 30px;
  height: 30px;
  background-color: inherit !important; /* to-do: delete from themes */
  top: -15px;
  left: 50%;
  margin-left: -15px;
  -ms-transform: rotate(45deg);
  -webkit-transform: rotate(45deg);
  transform: rotate(45deg);
}

.mobile_edition_story .description {
  text-align: left;
  line-height: 1.4em;
  font-size: 0.8em;
  letter-spacing: 0.01em;
  color: #111;
  text-decoration: none;
}

.mobile_edition_story .footer {
  padding: 48px 24px 48px 24px;
  text-align: left;
  line-height: 1.4em;
  font-size: 0.8em;
  color: #eee;
  text-decoration: none;
  background-color: #555;
}


/* MEDIA ******************* */

@media ( min-width: 762px) {
  /* Edition Article */
  .mobile_edition_story .gallery,
  .mobile_edition_story .ed-gallery {
    display: block !important;
  }
  .mobile_edition_story .ed-youtube-video,
  .mobile_edition_story .ed-mp4video,
  .mobile_edition_story .gallery,
  .mobile_edition_story .ed-gallery,
  .mobile_edition_story .ed-audio {
    margin-left: auto !important;
    margin-right: auto !important;
    max-width: 760px !important;
  }
  .mobile_edition_story .columnimage,
  .mobile_edition_story .frameimage {
    margin: 0px auto !important;
    max-width: 760px !important;
  }
  .mobile_edition_story .fullimage {
    margin: 0px auto !important;
    max-width: 808px !important;
  }
  .mobile_edition_story .ed-mobile-survey {
    margin: 0px auto !important;
    max-width: 760px !important;
  }
  .mobile_edition_story h1,
  .mobile_edition_story h2,
  .mobile_edition_story h3,
  .mobile_edition_story h4,
  .mobile_edition_story h5,
  .mobile_edition_story h6,
  .mobile_edition_story p,
  .mobile_edition_story ul,
  .mobile_edition_story ol {
    margin-left: auto !important;
    margin-right: auto !important;
    max-width: 760px !important;
  }
  .mobile_edition_story .columnimage,
  .mobile_edition_story .frameimage {
    margin: 0px auto !important;
    max-width: 760px !important;
  }
  .mobile_edition_story .author,
  .mobile_edition_story .footer {
    word-break: break-all !important;
  }
  .mobile_edition_story h4 {
    padding: 24px 24px 24px 62px;
  }
  .mobile_edition_story h4::after {
    top: 0.3em;
    left: 0.4em;
  }
  .mobile_edition_story .block {
    margin-bottom: 24px !important;
  }
}

@media ( max-width: 340px) {
  .mobile_edition_story li,
  .mobile_edition_story p {
    text-align: left;
  }
  .mobile_edition_story h4 {
    margin: 0px;
    width: auto;
  }
}


/* BLUE  ********** */

.mobile_edition_story.editionblue h1 {
  color: #fff;
}

.mobile_edition_story.editionblue h4::after,
.mobile_edition_story.editionblue h4::before {
  color: #e3f2fd;
}

.mobile_edition_story.editionblue h4,
.mobile_edition_story.editionblue h2,
.mobile_edition_story.editionblue .author {
  color: #2196f3;
}

.mobile_edition_story.editionblue h1,
.mobile_edition_story.editionblue .highlited {
  background-color: #2196f3;
}

.mobile_edition_story.editionblue .block,
.mobile_edition_story.editionblue .block::after,
.mobile_edition_story.editionblue .footer {
  background-color: #1976d2;
}

.mobile_edition_story.editionblue img {
  border-color: #1976d2;
}


/* DARK BLUE  ********** */

.mobile_edition_story.editiondarkblue h1 {
  color: #fff;
}

.mobile_edition_story.editiondarkblue h4::after,
.mobile_edition_story.editiondarkblue h4::before {
  color: #b3e5fc;
}

.mobile_edition_story.editiondarkblue h4,
.mobile_edition_story.editiondarkblue h2,
.mobile_edition_story.editiondarkblue .author {
  color: #0d47a1;
}

.mobile_edition_story.editiondarkblue h1,
.mobile_edition_story.editiondarkblue .highlited {
  background-color: #0d47a1;
}

.mobile_edition_story.editiondarkblue .block,
.mobile_edition_story.editiondarkblue .block::after,
.mobile_edition_story.editiondarkblue .footer {
  background-color: #1a237e;
}

.mobile_edition_story.editiondarkblue img {
  border-color: #0d47a1;
}


/* DEEP PURPLE  ********** */

.mobile_edition_story.editiondeeppurple h1 {
  color: #fff;
}

.mobile_edition_story.editiondeeppurple h4::after,
.mobile_edition_story.editiondeeppurple h4::before {
  color: #ede7f6;
}

.mobile_edition_story.editiondeeppurple h4,
.mobile_edition_story.editiondeeppurple h2,
.mobile_edition_story.editiondeeppurple .author {
  color: #673ab7;
}

.mobile_edition_story.editiondeeppurple h1,
.mobile_edition_story.editiondeeppurple .highlited {
  background-color: #673ab7;
}

.mobile_edition_story.editiondeeppurple .block,
.mobile_edition_story.editiondeeppurple .block::after,
.mobile_edition_story.editiondeeppurple .footer {
  background-color: #4527a0;
}

.mobile_edition_story.editiondeeppurple img {
  border-color: #673ab7;
}


/* CYAN  ********** */

.mobile_edition_story.editioncyan h1 {
  color: #fff;
}

.mobile_edition_story.editioncyan h4::after,
.mobile_edition_story.editioncyan h4::before {
  color: #e0f7fa;
}

.mobile_edition_story.editioncyan h4,
.mobile_edition_story.editioncyan h2,
.mobile_edition_story.editioncyan .author {
  color: #00bcd4;
}

.mobile_edition_story.editioncyan h1,
.mobile_edition_story.editioncyan .highlited {
  background-color: #00bcd4;
}

.mobile_edition_story.editioncyan .block,
.mobile_edition_story.editioncyan .block::after,
.mobile_edition_story.editioncyan .footer {
  background-color: #00838f;
}

.mobile_edition_story.editioncyan img {
  border-color: #00bcd4;
}


/* TEAL  ********** */

.mobile_edition_story.editionteal h1 {
  color: #fff;
}

.mobile_edition_story.editionteal h4::after,
.mobile_edition_story.editionteal h4::before {
  color: #e0f2f1;
}

.mobile_edition_story.editionteal h4,
.mobile_edition_story.editionteal h2,
.mobile_edition_story.editionteal .author {
  color: #009688;
}

.mobile_edition_story.editionteal h1,
.mobile_edition_story.editionteal .highlited {
  background-color: #009688;
}

.mobile_edition_story.editionteal .block,
.mobile_edition_story.editionteal .block::after,
.mobile_edition_story.editionteal .footer {
  background-color: #00695c;
}

.mobile_edition_story.editionteal img {
  border-color: #009688;
}


/* GREEN  ********** */

.mobile_edition_story.editiongreen h1 {
  color: #fff;
}

.mobile_edition_story.editiongreen h4::after,
.mobile_edition_story.editiongreen h4::before {
  color: #e8f5e9;
}

.mobile_edition_story.editiongreen h4,
.mobile_edition_story.editiongreen h2,
.mobile_edition_story.editiongreen .author {
  color: #4caf50;
}

.mobile_edition_story.editiongreen h1,
.mobile_edition_story.editiongreen .highlited {
  background-color: #4caf50;
}

.mobile_edition_story.editiongreen .block,
.mobile_edition_story.editiongreen .block::after,
.mobile_edition_story.editiongreen .footer {
  background-color: #2e7d32;
}

.mobile_edition_story.editiongreen img {
  border-color: #4caf50;
}


/* LIME  ********** */

.mobile_edition_story.editionlime h1 {
  color: #fff;
}

.mobile_edition_story.editionlime h4::after,
.mobile_edition_story.editionlime h4::before {
  color: #f0f4c3;
}

.mobile_edition_story.editionlime h4,
.mobile_edition_story.editionlime h2 {
  color: #c0ca33;
}

.mobile_edition_story.editionlime h1,
.mobile_edition_story.editionlime .highlited {
  background-color: #cddc39;
  color: #000;
}

.mobile_edition_story.editionlime .block,
.mobile_edition_story.editionlime .block::after,
.mobile_edition_story.editionlime .footer {
  background-color: #9e9d24;
}

.mobile_edition_story.editionlime img {
  border-color: #becd2d;
}


/* RED  ********** */

.mobile_edition_story.editionred h1 {
  color: #fff;
}

.mobile_edition_story.editionred h4::after,
.mobile_edition_story.editionred h4::before {
  color: #ffebee;
}

.mobile_edition_story.editionred h4,
.mobile_edition_story.editionred h2,
.mobile_edition_story.editionred .author {
  color: #f44336;
}

.mobile_edition_story.editionred h1,
.mobile_edition_story.editionred .highlited {
  background-color: #e53935;
}

.mobile_edition_story.editionred .block,
.mobile_edition_story.editionred .block::after,
.mobile_edition_story.editionred .footer {
  background-color: #c62828;
}

.mobile_edition_story.editionred img {
  border-color: #e53935;
}


/* DARK RED  ********** */

.mobile_edition_story.editiondarkred h1 {
  color: #fff;
}

.mobile_edition_story.editiondarkred h4::after,
.mobile_edition_story.editiondarkred h4::before {
  color: #ffcdd2;
}

.mobile_edition_story.editiondarkred h4,
.mobile_edition_story.editiondarkred h2,
.mobile_edition_story.editiondarkred .author {
  color: #aa1919;
}

.mobile_edition_story.editiondarkred h1,
.mobile_edition_story.editiondarkred .highlited {
  background-color: #aa1919;
}

.mobile_edition_story.editiondarkred .block,
.mobile_edition_story.editiondarkred .block::after,
.mobile_edition_story.editiondarkred .footer {
  background-color: #780404;
}

.mobile_edition_story.editiondarkred img {
  border-color: #aa1919;
}


/* DARK ORANGE  ********** */

.mobile_edition_story.editionorange h1 {
  color: #fff;
}

.mobile_edition_story.editionorange h4::after,
.mobile_edition_story.editionorange h4::before {
  color: #fff3e0;
}

.mobile_edition_story.editionorange h4,
.mobile_edition_story.editionorange h2,
.mobile_edition_story.editionorange .author {
  color: #fb8c00;
}

.mobile_edition_story.editionorange h1,
.mobile_edition_story.editionorange .highlited {
  background-color: #fb8c00;
}

.mobile_edition_story.editionorange .block,
.mobile_edition_story.editionorange .block::after,
.mobile_edition_story.editionorange .footer {
  background-color: #ef6c00;
}

.mobile_edition_story.editionorange img {
  border-color: #ef6c00;
}


/* BROWN  ********** */

.mobile_edition_story.editionbrown h1 {
  color: #fff;
}

.mobile_edition_story.editionbrown h4::after,
.mobile_edition_story.editionbrown h4::before {
  color: #efebe9;
}

.mobile_edition_story.editionbrown h4,
.mobile_edition_story.editionbrown h2,
.mobile_edition_story.editionbrown .author {
  color: #795548;
}

.mobile_edition_story.editionbrown h1,
.mobile_edition_story.editionbrown .highlited {
  background-color: #795548;
}

.mobile_edition_story.editionbrown .block,
.mobile_edition_story.editionbrown .block::after,
.mobile_edition_story.editionbrown .footer {
  background-color: #4e342e;
}

.mobile_edition_story.editionbrown img {
  border-color: #795548;
}


/* DARK  ********** */

.mobile_edition_story.editiondark h1 {
  color: #fff;
}

.mobile_edition_story.editiondark h4::after,
.mobile_edition_story.editiondark h4::before {
  color: #eeeeee;
}

.mobile_edition_story.editiondark h4,
.mobile_edition_story.editiondark h2,
.mobile_edition_story.editiondark .author {
  color: #333333;
}

.mobile_edition_story.editiondark h1,
.mobile_edition_story.editiondark .highlited {
  background-color: #333333;
}

.mobile_edition_story.editiondark .block,
.mobile_edition_story.editiondark .block::after,
.mobile_edition_story.editiondark .footer {
  background-color: #111111;
}

.mobile_edition_story.editiondark img {
  border-color: #333333;
}


/* BLUE GRAY  ********** */

.mobile_edition_story.editionbluegray h1 {
  color: #fff;
}

.mobile_edition_story.editionbluegray h4::after,
.mobile_edition_story.editionbluegray h4::before {
  color: #eceff1;
}

.mobile_edition_story.editionbluegray h4,
.mobile_edition_story.editionbluegray h2,
.mobile_edition_story.editionbluegray .author {
  color: #607d8b;
}

.mobile_edition_story.editionbluegray h1,
.mobile_edition_story.editionbluegray .highlited {
  background-color: #607d8b;
}

.mobile_edition_story.editionbluegray .block,
.mobile_edition_story.editionbluegray .block::after,
.mobile_edition_story.editionbluegray .footer {
  background-color: #37474f;
}

.mobile_edition_story.editionbluegray img {
  border-color: #607d8b;
}


/* CARBON  ********** */

.mobile_edition_story.editioncarbon h1 {
  color: #fff;
}

.mobile_edition_story.editioncarbon h4::after,
.mobile_edition_story.editioncarbon h4::before {
  color: #eeeeee;
}

.mobile_edition_story.editioncarbon h4,
.mobile_edition_story.editioncarbon h2,
.mobile_edition_story.editioncarbon .author {
  color: #555555;
}

.mobile_edition_story.editioncarbon h1,
.mobile_edition_story.editioncarbon .highlited {
  background-color: #333333;
  background-size: 10%;
  background-image: url('data:image/svg+xml;utf8,<svg version="1.1" id="svgcarbon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 23 22" style="enable-background:new 0 0 24 24;" xml:space="preserve"><path style="fill: rgba(0,0,0,0.1);" d="M4,22h4c0-2.2,1.8-4,4-4s4,1.8,4,4h4c0-2.2,1.8-4,4-4V4c-2.2,0-4-1.8-4-4h-4c0,2.2-1.8,4-4,4 S8,2.2,8,0H4c0,2.2-1.8,4-4,4c0,0,0,0,0,0v14c0,0,0,0,0,0C2.2,18,4,19.8,4,22z M18.1,7c2.2,0,4,1.8,4,4s-1.8,4-4,4s-4-1.8-4-4 S15.9,7,18.1,7z M6.1,7c2.2,0,4,1.8,4,4s-1.8,4-4,4c-2.2,0-4-1.8-4-4S3.9,7,6.1,7z"/></svg>');
}

.mobile_edition_story.editioncarbon .block,
.mobile_edition_story.editioncarbon .block::after,
.mobile_edition_story.editioncarbon .footer {
  background-color: #222222;
  background-size: 10%;
  background-image: url('data:image/svg+xml;utf8,<svg version="1.1" id="svgcarbon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 23 22" style="enable-background:new 0 0 24 24;" xml:space="preserve"><path style="fill: rgba(0,0,0,0.5);" d="M4,22h4c0-2.2,1.8-4,4-4s4,1.8,4,4h4c0-2.2,1.8-4,4-4V4c-2.2,0-4-1.8-4-4h-4c0,2.2-1.8,4-4,4 S8,2.2,8,0H4c0,2.2-1.8,4-4,4c0,0,0,0,0,0v14c0,0,0,0,0,0C2.2,18,4,19.8,4,22z M18.1,7c2.2,0,4,1.8,4,4s-1.8,4-4,4s-4-1.8-4-4 S15.9,7,18.1,7z M6.1,7c2.2,0,4,1.8,4,4s-1.8,4-4,4c-2.2,0-4-1.8-4-4S3.9,7,6.1,7z"/></svg>');
}

.mobile_edition_story.editioncarbon {
  background-size: 10%;
  background-image: url('data:image/svg+xml;utf8,<svg version="1.1" id="svgcarbon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 23 22" style="enable-background:new 0 0 24 24;" xml:space="preserve"><path style="fill: rgba(0,0,0,0.05);" d="M4,22h4c0-2.2,1.8-4,4-4s4,1.8,4,4h4c0-2.2,1.8-4,4-4V4c-2.2,0-4-1.8-4-4h-4c0,2.2-1.8,4-4,4 S8,2.2,8,0H4c0,2.2-1.8,4-4,4c0,0,0,0,0,0v14c0,0,0,0,0,0C2.2,18,4,19.8,4,22z M18.1,7c2.2,0,4,1.8,4,4s-1.8,4-4,4s-4-1.8-4-4 S15.9,7,18.1,7z M6.1,7c2.2,0,4,1.8,4,4s-1.8,4-4,4c-2.2,0-4-1.8-4-4S3.9,7,6.1,7z"/></svg>');
}

.mobile_edition_story.editioncarbon img {
  border-color: #333333;
}
              
            
!

JS

              
                /* no js !!! */
              
            
!
999px

Console