CodePen Embed - rNezYbJ

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <link rel="stylesheet" type="text/css" href="css/style.css">
  <title>Дверь</title>
</head>
<body>
<div class="hover-image-7">
    <img src="http://dveri-familiya.ru/wp-content/uploads/2020/09/Page_00003_konsul-scaled.jpg" alt="" width="150" height="300">
    <p class="over">Ваш текст</p>
    <div>
        <img src="http://dveri-familiya.ru/wp-content/uploads/2020/09/zoom.png" alt="">
        <div class="curl"></div>
        <a href="http://dveri-familiya.ru/wp-content/uploads/2020/09/Page_00003_konsul-scaled.jpg"></a>
    </div>
</div>
</body>
</html>

.hover-image-7 * {
  box-sizing: border-box;
}
.hover-image-7 {
  color: #fff;
  position: relative;
  overflow: hidden;
  display: inline-block;
  background: #337ab7;
  line-height: 0;
}
.hover-image-7 img {
  opacity: 1;
  transition: opacity 0.35s;
}
.hover-image-7 > div {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
}
.hover-image-7 > div::before {
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  left: 0;
  content: "";
  opacity: 0;
  transition: opacity 0.4s;
  background-image: linear-gradient(
    45deg,
    #337ab7 0%,
    transparent 40%,
    rgba(255, 255, 255, 0.15)
  );
}
.hover-image-7:hover > div::before {
  opacity: 1;
}
.hover-image-7 i,
.hover-image-7 div img {
  transition: opacity 0.35s;
  display: inline-block;
  font-size: 36px;
  width: 30px;
  height: 30px;
  color: #fff;
  position: absolute;
  bottom: 12px;
  left: 12px;
  opacity: 0;
  z-index: 1;
}
.hover-image-7:hover i,
.hover-image-7:hover div img {
  opacity: 1;
}
.hover-image-7 .curl {
  width: 0px;
  height: 0px;
  position: absolute;
  bottom: 0;
  left: 0;
  background: linear-gradient(
    225deg,
    #ffffff,
    #f3f3f3 20%,
    #bbbbbb 38%,
    #aaaaaa 44%,
    #888888 50%,
    rgba(0, 0, 0, 0.7) 50%,
    rgba(0, 0, 0, 0.4) 60%,
    rgba(0, 0, 0, 0.3)
  );
  box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);
  transition: all 0.4s ease;
}
.hover-image-7 .curl:before,
.hover-image-7 .curl:after {
  content: "";
  position: absolute;
  z-index: -1;
  left: 12%;
  bottom: 6%;
  width: 70%;
  max-width: 300px;
  max-height: 100px;
  height: 55%;
  box-shadow: 0 12px 15px rgba(0, 0, 0, 0.3);
  transform: skew(-10deg) rotate(-6deg);
}
.hover-image-7 .curl:after {
  left: auto;
  right: 6%;
  bottom: auto;
  top: 14%;
  transform: skew(-15deg) rotate(-84deg);
}
.hover-image-7 a {
  left: 0;
  right: 0;
  top: 0;
  bottom: 0;
  position: absolute;
}
.hover-image-7:hover .curl {
  width: 90px;
  height: 90px;
}
.hover-image-7 * {
  box-sizing: border-box;
}
.hover-image-7 {
  color: #fff;
  position: relative;
  overflow: hidden;
  display: inline-block;
  background: #337ab7;
  line-height: 0;
}
.hover-image-7 img {
  opacity: 1;
  transition: opacity 0.35s;
}
.hover-image-7 > div {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
}
.hover-image-7 > div::before {
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  left: 0;
  content: "";
  opacity: 0;
  transition: opacity 0.4s;
  background-image: linear-gradient(
    45deg,
    #337ab7 0%,
    transparent 40%,
    rgba(255, 255, 255, 0.15)
  );
}
.hover-image-7:hover > div::before {
  opacity: 1;
}
.hover-image-7 i,
.hover-image-7 div img {
  transition: opacity 0.35s;
  display: inline-block;
  font-size: 36px;
  width: 30px;
  height: 30px;
  color: #fff;
  position: absolute;
  bottom: 12px;
  left: 12px;
  opacity: 0;
  z-index: 1;
}
.hover-image-7:hover i,
.hover-image-7:hover div img {
  opacity: 1;
}
.hover-image-7 .curl {
  width: 0px;
  height: 0px;
  position: absolute;
  bottom: 0;
  left: 0;
  background: linear-gradient(
    225deg,
    #ffffff,
    #f3f3f3 20%,
    #bbbbbb 38%,
    #aaaaaa 44%,
    #888888 50%,
    rgba(0, 0, 0, 0.7) 50%,
    rgba(0, 0, 0, 0.4) 60%,
    rgba(0, 0, 0, 0.3)
  );
  box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);
  transition: all 0.4s ease;
}
.hover-image-7 .curl:before,
.hover-image-7 .curl:after {
  content: "";
  position: absolute;
  z-index: -1;
  left: 12%;
  bottom: 6%;
  width: 70%;
  max-width: 300px;
  max-height: 100px;
  height: 55%;
  box-shadow: 0 12px 15px rgba(0, 0, 0, 0.3);
  transform: skew(-10deg) rotate(-6deg);
}
.hover-image-7 .curl:after {
  left: auto;
  right: 6%;
  bottom: auto;
  top: 14%;
  transform: skew(-15deg) rotate(-84deg);
}
.hover-image-7 a {
  left: 0;
  right: 0;
  top: 0;
  bottom: 0;
  position: absolute;
}
.hover-image-7:hover .curl {
  width: 90px;
  height: 90px;
}
.over {
  opacity: 1;
  position: absolute;
  top: 40%;
  z-index: 2;
  color: #6f2e2e;
  display: block;
  width: 100%;
  text-align: center;
  text-transform: uppercase;
  text-shadow: 0px 0px 5px #fff;
  transition: all 0.5s ease;
}
.hover-image-7:hover .over {
  opacity: 0;
}

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