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HTML 

              
                <!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>UX and Digital Advertising Case Study</title>
    <link rel="stylesheet" href="styles.css">
</head>
<body>
    <header>
        <h1>Revolutionizing Advertising UX Design with ChatGPT<br>Tea Reale</h1>
    </header>
    <main>
        <section>
            <h2>Introduction</h2>
            <p>Today's digital landscape relies heavily on advertisements to generate revenue, making it essential to incorporate robust UX practices to craft ads that resonate effectively.</p>
            <p>This design/illustrative case study delves into the intricate dynamics between user experience (UX) and digital advertising, focusing on enlightening effective strategies for optimizing ad delivery while prioritizing user satisfaction and experience.</p>
        </section>
        <section>
            <h2>Project Summary</h2>
            <p>In today's fast-paced digital world, consumers are bombarded with advertising messages daily, leading to a common issue known as ad fatigue. Understanding user behavior in the digital landscape is crucial for digital marketing efforts; it is the key to comprehending how customers think, act, and engage with brands and digital products.</p>
        </section>
        <section>
            <h2>Problem Statement</h2>
            <p>Digital advertising faces a significant hurdle as users increasingly install ad blockers due to the annoyance, intrusiveness, and disruption caused by poorly designed ads.</p>
        </section>
        <section>
            <h2>User Interviews</h2>
            <p>The survey results, based on responses from 10 participants, reveal significant insights into users' attitudes and behaviors towards online advertising. Most respondents strongly agree that intrusive or annoying ad experiences can deter them from purchasing from a brand.</p>
        </section>
        <section>
            <h2>Pain Points</h2>
            <ul>
                <li>Intrusive Ads Deterring Purchases</li>
                <li>High Ad Blocker Adoption</li>
                <li>Dislike for Interruptions on Publisher Pages</li>
                <li>Preference for Non-disruptive Ad Placement</li>
                <li>Banner Blindness and Ignored Ads</li>
            </ul>
        </section>
        <section>
            <h2>User Persona</h2>
            <p>Two different user personas have been created for this case study. Sarah and Michael represent different stakeholders within the digital advertising ecosystem.</p>
        </section>
        <section>
            <h2>Design Solutions</h2>
            <p>Based on findings from various authors, design solutions have been analyzed to address the identified pain points and improve the user experience in digital advertising.</p>
        </section>
        <section>
            <h2>How to Make Pop-Ups Work</h2>
            <p>Pop-ups have a bad reputation because they are often used poorly. They appear unexpectedly, too frequently, are irrelevant, obstructive, and difficult to dismiss, causing frustration among users. Despite this, pop-ups can be effective if used correctly. Here are eight golden rules for making pop-ups more acceptable and palatable:</p>
            <ul>
                <li><strong>Wait for Interest</strong>: Show pop-ups only after visitors have shown interest in a topic.</li>
                <li><strong>Relevance</strong>: Ensure the pop-up is relevant to the content being viewed.</li>
                <li><strong>Delay Display</strong>: Do not show pop-ups immediately; wait for a delay or user interaction.</li>
                <li><strong>Non-Obtrusive</strong>: Keep pop-ups small and avoid covering the entire page.</li>
                <li><strong>Avoid Overlays</strong>: Do not use shading overlays that cover the entire screen.</li>
                <li><strong>Respect Dismissals</strong>: If a pop-up is dismissed, do not show it again immediately.</li>
                <li><strong>No Redundancy</strong>: Do not ask users to subscribe or download something they already have.</li>
                <li><strong>Low Risk</strong>: Make interactions with pop-ups feel low-risk with less intimidating buttons.</li>
            </ul>
            <p>Pop-ups, if used correctly, can still be a valuable tool for engagement. They should be designed to enhance user experience, not disrupt it.</p>
            <p><em>Reference: Forbes Baxter Associates, n.d.</em></p>
        </section>
    </main>
    <div id="popup" class="popup" role="dialog" aria-labelledby="popup-title" aria-describedby="popup-description">
        <div class="popup-content">
            <button class="close" onclick="closePopup()" aria-label="Close">&times;</button>
            <h2 id="popup-title">Ads that Understand You</h2>
            <h4 id="popup-description">Enhance your browsing experience with personalized, non-intrusive ads.</h4>
            <p>Tired of annoying ads? Our AI-driven approach ensures you see relevant ads that appear only after you've engaged with content. Say goodbye to ad fatigue and hello to a better browsing experience.</p>
            <button class="learn-more">Learn More</button>
        </div>
    </div>
    <script src="script.js"></script>
</body>
</html>
!

CSS 

              
                body {
    font-family: 'Arial', sans-serif;
    background-color: #ECF0F1; /* Light Gray */
    margin: 0;
    padding: 0;
    color: #333; /* Dark Gray */
}

header {
    background-color: #5B2C6F; /* Dark Purple */
    color: white;
    padding: 20px;
    text-align: center;
    box-shadow: 0 4px 6px rgba(0, 0, 0, 0.1);
}

main {
    padding: 20px;
    max-width: 800px;
    margin: 20px auto;
    background-color: #fff;
    border-radius: 8px;
    box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1);
}

h1, h2 {
    color: #9B59B6; /* Purple */
}

section {
    margin-bottom: 40px;
}

.popup {
    display: none; /* Hidden by default */
    position: fixed;
    z-index: 1;
    bottom: 20px;
    right: 20px;
    width: 300px;
    background-color: #fff; /* White */
    box-shadow: 0 4px 8px rgba(0, 0, 0, 0.2);
    border-radius: 10px;
    padding: 20px;
    animation: fadeIn 0.5s ease-in-out;
}

.popup-content {
    text-align: center;
}

.close {
    background: none;
    border: none;
    color: #616A6B; /* Gray */
    float: right;
    font-size: 28px;
    font-weight: bold;
    cursor: pointer;
}

close:hover,
.close:focus {
    color: #000; /* Black */
    text-decoration: none;
    outline: none;
}

h2 {
    color: #9B59B6; /* Purple */
    font-size: 20px;
    font-weight: bold;
}

h4 {
    color: #5B2C6F; /* Dark Purple */
    font-size: 16px;
    font-weight: normal;
}

p {
    color: #333; /* Dark Gray */
    font-size: 14px;
    margin: 20px 0;
}

.learn-more {
    background-color: #D7BDE2; /* Light Purple */
    color: #000; /* Black */
    border: none;
    padding: 10px 20px;
    font-size: 14px;
    font-weight: bold;
    border-radius: 5px;
    cursor: pointer;
    transition: background-color 0.3s ease;
}

.learn-more:hover {
    background-color: #9B59B6; /* Purple */
}

@keyframes fadeIn {
    from { opacity: 0; }
    to { opacity: 1; }
}
!

JS 

              
                window.onload = function() {
    // Wait for the user to scroll down 25% of the page or spend 5 seconds on the page
    setTimeout(showPopup, 5000); // Show pop-up after 5 seconds
    window.onscroll = function() {
        if (document.documentElement.scrollTop > document.documentElement.scrollHeight / 4) {
            showPopup();
        }
    };

    // Exit-Intent trigger
    document.addEventListener('mouseout', function(event) {
        if (!event.toElement && !event.relatedTarget && event.clientY < 10) {
            showPopup();
        }
    });
};

function showPopup() {
    document.getElementById('popup').style.display = 'block';
    document.getElementById('popup').setAttribute('aria-hidden', 'false');
}

function closePopup() {
    document.getElementById('popup').style.display = 'none';
    document.getElementById('popup').setAttribute('aria-hidden', 'true');
}
!
999px

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