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HTML 

              
                <div class="container-fluid">
  
  
  <div class="row">
    <div class="col-xs-12">
      <h1>Image name generator</h1>
    </div>
  </div>

  <div class="row">
    <div clas="col-xs-12">
      
      
      <div class="chunk segment">
        <label name="segment">Segment</label>
        <select>
          <option disabled selected>segment</option>
          <option>med</option>
          <option>phr</option>
          <option>cor</option>
        </select>
      </div>

      <div class="hyphen">
        &hyphen;
      </div>

      <div class="chunk type">
        <label>type</label>
        <select class="type-select">
          <option>ext</option>
          <option>com</option>
          <option>email</option>
          <option>soc</option>
          <option>int</option>
        </select>
      </div>

      <div class="hyphen">
        &hyphen;
      </div>

      <div class="chunk content">
        <label>content</label>
        <select class="empty" disabled>
        </select>
        <select class="ext" disabled>
          <option>N/A</option>
        </select>
        <select class="com">
          <option>ImageLarge</option>
          <option>FeaturedStat</option>
          <option>ImageCTASmall</option>
          <option>ImageCTALarge</option>
          <option>ImageCTAPrimary</option>
          <option>TextCarousel</option>
          <option>NowTrending</option>
          <option>ImageTextRotator</option>
          <option>CarouselContent</option>
          <option>ImageGallery</option>
          <option>ProductImage</option>
          <option>TabbedRotator</option>
          <option>Video</option>
          <option>Search</option>
          <option>Essential Insights</option>
          <option>Expert</option>
          <option>Category1Icon</option>
          <option>Category2Featured</option>
          <option>CategoryFeatured</option>
          <option>HomepageBanner</option>
          <option>CategoryMain</option>
        </select>
        <select class="email">
          <option>banner</option>
          <option>inline</option>
        </select>
        <select class="soc">
          <option>tw</option>
          <option>fb</option>
          <option>li</option>
        </select>
        <select class="int">
          <option>myCAH</option>
          <option>myHR</option>
          <option>Store</option>
        </select>
      </div>

      <div class="hyphen">
        &hyphen;
      </div>

      <div class="chunk descriptor">
        <label>descriptive name</label>
        <input placeholder="descriptive name">
      </div>

      <div class="hyphen">
        &hyphen;
      </div>

      <div class="chunk campaign">
        <label>campaign (if applicable)</label>
        <input placeholder="Campaign name here">
      </div>

      <div class="hyphen">
        &hyphen;
      </div>

      <div class="chunk dimensions">
        <label>image dimensions</label>
        <input class="width" placeholder="width"> x
        <input class="height" placeholder="height">
      </div>
      
      
    </div>
  </div>

  <div class="row">
    <div class="col-xs-12">
      <label class="result-label">Your file name</label>
      <input class="result">
    </div>
  </div>
  
</div>
!

CSS 

              
                body
  font-family: Roboto
  font-size: 18px
  margin: 0
  padding: 20px
  color: #333333
  
h1
  font-weight: 300
  font-size: 2em
  letter-spacing: -0.0325em
  margin-left: -15px
  
label
  display: block
  font-size: .88em
  
select, input
  font-size: .88em
  font-weight: 300
  padding: 8px 4px
  width: 175px
  max-width: 100%
  border-radius: 4px
  background: #E7E7E7
  border: 0
  
select
  width: 100px

.content select
  width: 175px
  
.dimensions
  input
    width: 100px

  
.hyphen
  display: inline-block
  font-weight: 900
  font-size: 2em
  margin-top: 20px
  vertical-align: bottom
  
.chunk
  display: inline-block
  vertical-align: top
  select
    display: block
    text-align: center
    
.soc, .segment select
  text-transform: uppercase
  
.result
  width: 400px
  max-width: 100%
  margin-left: -15px
  color: #E41F35

.result-label
  margin-top: 2em
  margin-left: -15px
!

JS 

              
                $(document).ready(function() {
  $('.content select').not('.empty').hide();

  function selectContent(contentType) {
    $('.content select').hide();
    $(contentType).show();
  }

  function pushResult() {
    var currentYear = (new Date()).getFullYear();
    var currentYear = currentYear.toString().substr(2, 3) + "-";
    var selected1 = $('.segment select').val();
    var selected1 = selected1.toUpperCase();
    var selected2 = $('.type-select').val();
    var selected3 = "-" + $('.content select[class="'+selected2+'"]').val() + "-";
    var selected4 = $(".descriptor input").val();
    var selected5 = "-" + $(".campaign input").val() + "-";
    if (selected5 == "--") {
      selected5 = "";
    }
    var imgWidth = $('.width').val() + "x";
    if (imgWidth == "x") {
      imgWidth = "";
    }
    var imgHeight = $('.height').val();
    console.log(selected3);
    if (selected3 == "-N/A-") {
      var selected3 = "-";
      console.log(selected3);
      var result = selected1 + currentYear + selected2 + selected3 + selected4 + selected5 + imgWidth + imgHeight;
      $(".result").val(result);
    } else if (selected3 == "-inline-") {
      var selected3 = "-";
      console.log(selected3);
      var result = selected1 + currentYear + selected2 + selected3 + selected4 + selected5 + imgWidth + imgHeight;
      $(".result").val(result);
    } else {
      var selected3 = "-" + $("." + selected2).val() + "-";
      if (selected3 == "-tw-" || selected3 == "-fb-" || selected3 == "-li-") {
        var selected3 = selected3.toUpperCase();
      }
      var result = selected1 + currentYear + selected2 + selected3 + selected4 + selected5 + imgWidth + imgHeight;
      $(".result").val(result);
    }
  }

  $('.type-select').change(function() {
    var selected = $('.type-select').val();
    selectContent("." + selected);
  });

  $('select').change(function() {pushResult();});
  $('input').change(function() {pushResult();});
  $(".result").click(function(){$(this).select();});

});
!
999px

Console