CodePen Embed - -webkit-background-clip: text;

<div class="sample">
<h1>Lorem ipsum dolor sit amet</h1>
</div>

.sample h1{
  -webkit-background-clip: text;
  background-image: url("http://placeimg.com/640/480/any");
  color: transparent;
  font-size: 120px;
  text-align: center;
}

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