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HTML 

              
                <div class="b2b-graph-container">  
  <img alt="B2b index graph" class="b2b-graph" src="https://blog.coffeeandcode.com/wp-content/uploads/2017/10/b2b_index.jpg"/>
  <canvas data-aggregate="58" data-knowledge="14" data-interest="7" data-objectivity="6" data-foresight="11" data-concentration="20" id="graph-canvas"></canvas>
</div>
!

CSS 

              
                .b2b-graph-container {
  position: relative;
  width: 100%;

  & .b2b-graph {
    width: 100%;
  }
}
!

JS 

              
                function drawGraph(global, container, canvas) {
  var barGraphElement = {
      maxAmount: 100,
      scoreAttribute: 'data-aggregate',
      width: 7.5,
      xCoord: 10.8,
      yScale: 10
    },
    lineGraphElementList = [
    {
      maxAmount: 20,
      scoreAttribute: 'data-knowledge',
      width: 1,
      xCoord: 37,
      yCoord: 0,
      yScale: 2
    }, {
      maxAmount: 20,
      scoreAttribute: 'data-interest',
      width: 1,
      xCoord: 49.1,
      yCoord: 0,
      yScale: 2
    }, {
      maxAmount: 20,
      scoreAttribute: 'data-objectivity',
      width: 1,
      xCoord: 62,
      yCoord: 0,
      yScale: 2
    }, {
      maxAmount: 20,
      scoreAttribute: 'data-foresight',
      width: 1,
      xCoord: 74.7,
      yCoord: 0,
      yScale: 2
    }, {
      maxAmount: 20,
      scoreAttribute: 'data-concentration',
      width: 1,
      xCoord: 87.5,
      yCoord: 0,
      yScale: 2
    }
  ],
  market_position = canvas.getAttribute('data-market-position'),
  universalDistanceFromTop = 20.87,
  canvasContainerOffsets = {};

  var calculateDistance = function calculateDistance(score, scale) {
    var distanceBetweenEachMarker = 6.2;

    return (score / scale) * distanceBetweenEachMarker;
  };

  var drawBarGraph = function drawBarGraph(context) {
    var currentItemScore = canvas.getAttribute(barGraphElement.scoreAttribute);

    context.beginPath();

    var distanceFromTop = calculateDistance(barGraphElement.maxAmount-currentItemScore, barGraphElement.yScale);
    var barHeight = calculateDistance(currentItemScore, barGraphElement.yScale);

    context.rect(getPixelWidthFromPercent(barGraphElement.xCoord),
      getPixelHeightFromPercent(universalDistanceFromTop + distanceFromTop),
      getPixelWidthFromPercent(barGraphElement.width),
      getPixelHeightFromPercent(barHeight));

    context.fill();
  };

  var drawLineGraphLine = function drawLineGraphLine(context, currentItem, previousItem) {
    if (!previousItem) {
      return;
    }

    context.beginPath();
    context.lineWidth = 4;

    context.moveTo(getPixelWidthFromPercent(previousItem.xCoord), getPixelHeightFromPercent(previousItem.yCoord));
    context.lineTo(getPixelWidthFromPercent(currentItem.xCoord), getPixelHeightFromPercent(currentItem.yCoord));

    context.stroke();
  };

  var drawLineGraphPoint = function drawLineGraphPoint(context, currentItem) {
      var currentItemScore = canvas.getAttribute(currentItem.scoreAttribute);
      // We  inverted the coordinates by subtracting it from the maximum since (0,0) is in the top left of the coordinate plane:
      var distanceFromTop = calculateDistance(currentItem.maxAmount-currentItemScore, currentItem.yScale);
      //Since the y distance is only the distance from the top of the plane to the value, we account for the  top buffer of space as well:
      currentItem.yCoord = universalDistanceFromTop + distanceFromTop;

      context.beginPath();

      context.arc(getPixelWidthFromPercent(currentItem.xCoord),
      getPixelHeightFromPercent(currentItem.yCoord),
      getPixelWidthFromPercent(currentItem.width),
      (Math.PI/180)*0,
      (Math.PI/180)*360,
      false);

      context.fill();
  };

  var drawOverallScore = function drawOverallScore(context) {
    context.font = getPixelWidthFromPercent(4) + "px Arial";
    context.fillText(canvas.getAttribute(barGraphElement.scoreAttribute), getPixelWidthFromPercent(49), getPixelHeightFromPercent(15.5));
  };

  var drawOverallScoreDescription = function drawOverallScoreDescription(context) {
    context.font = getPixelWidthFromPercent(2) + "px Arial";
    context.fillText(getScoreDescriptionFromScore(canvas.getAttribute(barGraphElement.scoreAttribute)), getPixelWidthFromPercent(54.7), getPixelHeightFromPercent(15));
  };

  var getPixelHeightFromPercent = function getPixelHeightFromPercent(percent) {
    return canvasContainerOffsets.height * (percent/100)
  };

  var getPixelWidthFromPercent = function getPixelWidthFromPercent(percent) {
    return canvasContainerOffsets.width * (percent/100)
  };

  var getScoreDescriptionFromScore = function getScoreDescriptionFromScore(score) {
    if (score >= 80) {
      return '(Intensely B2B)'
    } else if (score < 80 && score >= 60) {
      return '(Strongly B2B)'
    } else if (score < 60 && score >= 40) {
      return '(Moderately B2B)'
    } else if (score < 40 && score >= 20) {
      return '(Weakly B2B)'
    } else {
      return '(B2C)'
    }
  }

  var resize = function resize(event) {
    updateContainerOffsets();
  };

  var resizeAndPositionCanvas = function resizeAndPositionCanvas() {
    canvas.style.height = '100%';
    canvas.style.left = 0;
    canvas.style.position = 'absolute';
    canvas.style.top = 0;
    canvas.style.width = '100%';

    canvas.width  = canvas.offsetWidth;
    canvas.height = canvas.offsetHeight;
  };

  var updateContainerOffsets = function updateContainerOffsets() {
    var parentElement = container;

    canvasContainerOffsets = {
      height: parentElement.offsetHeight,
      width: parentElement.offsetWidth
    };
  }

  var initializeDrawing = function initializeDrawing() {
    var context = canvas.getContext('2d');

    resizeAndPositionCanvas(canvas);
    updateContainerOffsets();

    switch(market_position) {
      case 'none':
        context.fillStyle = '#21409a';
        context.strokeStyle = 'rgba(33,64,154,0.5)';
        break;
      case 'weak':
        context.fillStyle = '#009a4e';
        context.strokeStyle = 'rgba(0,154,78,0.5)';
        break;
      case 'strong':
        context.fillStyle = '#f7941e';
        context.strokeStyle = 'rgba(255,127,0,0.5)';
        break;
      case 'leader':
        context.fillStyle = '#ed1c24';
        context.strokeStyle = 'rgba(255,0,0,0.5)';
        break;
    }

    //Draw the overall score
    drawOverallScore(context);
    drawOverallScoreDescription(context);

    // Draw the bar graph
    drawBarGraph(context);

    // Draw the line graph
    for (var i = 0, l = lineGraphElementList.length; i < l; i++) {
      var currentItem = lineGraphElementList[i],
        previousItem = lineGraphElementList[i-1];

      drawLineGraphPoint(context, currentItem);
      drawLineGraphLine(context, currentItem, previousItem);
    }

    global.addEventListener('resize', resize, false);
  }

  var imgElement = container.querySelector("img");

  if (imgElement.complete) {
    // The image is already loaded!
    initializeDrawing()
  } else {
    // The image is not loaded, let's attach an event handler to it
    imgElement.addEventListener('load', initializeDrawing, false);
  }
}

var canvasElement = document.querySelector('#graph-canvas'),
    graphElement = document.querySelector('.b2b-graph-container');

if (canvasElement && graphElement) {
  drawGraph(window, graphElement, canvasElement);
}
!
999px

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