<div class="tiles">
    <div class="tile" data-scale="1.1" data-image="http://ultraimg.com/images/0yS4A9e.jpg"></div>
    <div class="tile" data-scale="1.6" data-image="http://ultraimg.com/images/hzQ2IGW.jpg"></div>
    <div class="tile" data-scale="2.4" data-image="http://ultraimg.com/images/bNeWGWB.jpg"></div>
  </div>

  @import url(https://fonts.googleapis.com/css?family=Roboto+Slab:700);

  body {
    background: #fff;
    color: #000;
    margin: 0;
  }

  .tiles {
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
  }

  .tile {
    position: relative;
    float: left;
    width: 33.333%;
    height: 100%;
    overflow: hidden;
  }

  .photo {
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background-repeat: no-repeat;
    background-position: center;
    background-size: cover;
    transition: transform .5s ease-out;
  }

  .txt {
    position: absolute;
    z-index: 2;
    right: 0;
    bottom: 10%;
    left: 0;
    font-family: 'Roboto Slab', serif;
    font-size: 9px;
    line-height: 12px;
    text-align: center;
    cursor: default;
  }

  .x {
    font-size: 32px;
    line-height: 32px;
  }

  $('.tile')
    // tile mouse actions
    .on('mouseover', function(){
      $(this).children('.photo').css({'transform': 'scale('+ $(this).attr('data-scale') +')'});
    })
    .on('mouseout', function(){
      $(this).children('.photo').css({'transform': 'scale(1)'});
    })
    .on('mousemove', function(e){
      $(this).children('.photo').css({'transform-origin': ((e.pageX - $(this).offset().left) / $(this).width()) * 100 + '% ' + ((e.pageY - $(this).offset().top) / $(this).height()) * 100 +'%'});
    })
    // tiles set up
    .each(function(){
      $(this)
        // add a photo container
        .append('<div class="photo"></div>')
        // some text just to show zoom level on current item in this example
        .append('<div class="txt"><div class="x">'+ $(this).attr('data-scale') +'x</div>ZOOM ON<br>HOVER</div>')
        // set up a background image for each tile based on data-image attribute
        .children('.photo').css({'background-image': 'url('+ $(this).attr('data-image') +')'});
    })
Rerun