<h1>
    <span class="let1">l</span>  
    <span class="let2">o</span>  
    <span class="let3">a</span>  
    <span class="let4">d</span>  
    <span class="let5">i</span>  
    <span class="let6">n</span>  
    <span class="let7">g</span>  
  </h1>
html, body {
  height: 100%;
  width: 100%;
  margin: 0;
  padding: 0;
  font-size: 100%;
  background: #191a1a;
  text-align: center;
}

h1 {
  margin: 0;
  padding: 0;
  font-family: ‘Arial Narrow’, sans-serif;
  font-weight: 100;
  font-size: 1.1em;
  color: #a3e1f0;
}

span {
  position: relative;
  top: 0.63em;  
  display: inline-block;
  text-transform: uppercase;  
  opacity: 0;
  transform: rotateX(-90deg);
}

.let1 {
  animation: drop 1.2s ease-in-out infinite;
  animation-delay: 1.2s;
}

.let2 {
  animation: drop 1.2s ease-in-out infinite;
  animation-delay: 1.3s;
}

.let3 {
  animation: drop 1.2s ease-in-out infinite;
  animation-delay: 1.4s;
}

.let4 {
  animation: drop 1.2s ease-in-out infinite;
  animation-delay: 1.5s;

}

.let5 {
  animation: drop 1.2s ease-in-out infinite;
  animation-delay: 1.6s;
}

.let6 {
  animation: drop 1.2s ease-in-out infinite;
  animation-delay: 1.7s;
}

.let7 {
  animation: drop 1.2s ease-in-out infinite;
  animation-delay: 1.8s;
}

@keyframes drop {
    10% {
        opacity: 0.5;
    }
    20% {
        opacity: 1;
        top: 3.78em;
        transform: rotateX(-360deg);
    }
    80% {
        opacity: 1;
        top: 3.78em;
        transform: rotateX(-360deg);
    }
    90% {
        opacity: 0.5;
    }
    100% {
        opacity: 0;
        top: 6.94em
    }
}

External CSS

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External JavaScript

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