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HTML

              
                <html>

<head>
  <title>Powertools Arrow Graph</title>
  <link href="https://fonts.googleapis.com/css?family=Muli:300,400,800" rel="stylesheet">
</head>

<body><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" x="0" y="0" viewBox="0 0 612 792" enable-background="new 0 0 612 792" xml:space="preserve" width="500">
<style>
    .s0 {
        stop-color: #FFFFFF;
    }
</style>  <g id="dot">
                  <path fill="#010101" d="M65.4 715.6c0 4.4-3.5 7.9-7.9 7.9 -4.4 0-7.9-3.5-7.9-7.9 0-4.4 3.5-7.9 7.9-7.9C61.8 707.7 65.4 711.2 65.4 715.6" />
  </g>
                  <g id="bottom">
                  <line fill="none" stroke="#010101" stroke-miterlimit="10" x1="60.7" y1="715.6" x2="570.2" y2="715.6" />
  </g>
                  <g id="top">
                  <line fill="none" stroke="#010101" stroke-miterlimit="10" x1="57.5" y1="707.7" x2="57.5" y2="58.9" />
  </g>
                  <g id="bottom_x5F_arrow">
                  <polygon fill="#010101" points="563.4 723.4 576.9 715.6 563.4 707.7 " />
  </g>
                  <g id="top_x5F_arrow">
                  <polygon fill="#010101" points="65.3 58.9 57.5 45.4 49.6 58.9 " />
  </g>
                  <g id="headline" class="animated">
                  <text transform="matrix(1 0 0 1 75.3107 80.127)">
                  <tspan x="0" y="0" fill="#399B60" font-size="27.21">
        THE POWERTOOLS
      </tspan>
      
    </text>
                  <text transform="matrix(1 0 0 1 75.3107 113.6173)">
                  <tspan x="0" y="0" fill="#399B60" font-size="27.21">
        PLATFORM EFFECT
      </tspan>
     
    </text>
  </g>
                  <g id="information">
                  <text transform="matrix(1 0 0 1 75.3107 138.7266)">
                  <tspan x="0" y="0" fill="#010101" font-size="20.93">
        As the market becomes more
      </tspan>
    </text>
                  <text transform="matrix(1 0 0 1 75.3107 163.8409)">
                  <tspan x="0" y="0" fill="#010101" font-size="20.93">
        complex, Power Tools Platform
      </tspan>
      
    </text>
                  <text transform="matrix(1 0 0 1 75.3107 188.9561)">
                  <tspan x="0" y="0" fill="#010101" font-size="20.93">
        works exponentially to increase
      </tspan>
      
    </text>
                  <text transform="matrix(1 0 0 1 75.3107 214.0704)">
                  <tspan x="0" y="0" fill="#010101" font-size="20.93">
        insights and maxmize
      </tspan>
    </text>
                  <text transform="matrix(1 0 0 1 75.3107 239.1856)">
                  <tspan x="0" y="0" fill="#010101" font-size="20.93">
        resources, saving you
      </tspan>
    </text>
                  <text transform="matrix(1 0 0 1 75.3107 264.2999)">
                  <tspan x="0" y="0" fill="#010101" font-size="20.93">
        time and money.
      </tspan>
    </text>
  </g>
                  <g id="cta">
                  <text transform="matrix(1 0 0 1 75.3107 314.5294)">
                  <tspan x="0" y="0" fill="#010101" font-size="20.93">
        Evolve with us.
      </tspan>
    </text>
  </g>
                  <g id="graph_x5F_labels">
                  <text transform="matrix(1 0 0 1 191.1954 742.3267)">
                  <tspan x="0" y="0" fill="#010101" font-size="23.02">
        MARKET DATA COMPLEXITY
      </tspan>
    </text>
                  <text transform="matrix(-6.123234e-017 -1 1 1.767661e-016 49.5382 507.1046)">
                  <tspan x="0" y="0" fill="#010101" font-size="23.02">
        INSIGHT AND EXPERTISE
      </tspan>
    </text>
  </g>
                  <g id="grey_x5F_platform">
                  <polygon fill="#BDBEC0" points="88.8 625.3 58.7 625.3 58.7 685.8 88.8 685.8 88.8 685.8 327.6 685.8 558.1 685.8 558.1 634.3 558.1 625.3 " />
  </g>
                  <g id="first_x5F_label">
                  <text transform="matrix(1 0 0 1 97.7745 661.0884)">
                  <tspan x="0" y="0" fill="#010101" font-size="16.74">
        TIMES PAST
      </tspan>
    </text>
  </g>
                  <g id="second_x5F_label">
                  <text transform="matrix(1 0 0 1 266.6064 458.4082)" display="inline">
                  <tspan x="-50" y="65" fill="#010101" font-size="16.74">
        POWERTOOLS
      </tspan>
    </text>
  </g>
                  <g id="arrow_x5F_shadow">
                  <linearGradient id="SVGID_1_" gradientUnits="userSpaceOnUse" x1="219.06" y1="655.53" x2="422.33" y2="655.53">
                  <stop offset="0" stop-color="#010101" />
                  <stop offset="0.07" stop-color="#212020" />
                  <stop offset="0.17" stop-color="#42403F" />
                  <stop offset="0.28" stop-color="#605E5E" />
                  <stop offset="0.4" stop-color="#7D7B7C" />
                  <stop offset="0.52" stop-color="#969596" />
                  <stop offset="0.65" stop-color="#AAAAAB" />
                  <stop offset="0.8" stop-color="#B7B8BA" />
                  <stop offset="1" stop-color="#BCBEC0" />
    </linearGradient>
                  <rect x="219.1" y="625.3" fill="url(#SVGID_1_)" width="203.3" height="60.6" />
  </g>
                  <g id="black_x5F_arrow_x5F_final" display="none">
                  <path display="inline" d="M364.4 321.4c-0.6 28.6 0.4 57.1 0.6 85.7 0.1 27.4-10.7 52.7-30.7 71.8 -12.3 11.8-27.9 19.7-44.5 23.2 -1.2 0.2-22.1 3.2-22.1 2 0 0 0 28.9 0 28.9s49.8 3.3 89.5-34.9 37-91.2 37-91.2l-0.9-85.7 28 27.9 17.4-17.4 -59.8-59.8L319 331.9l17.4 17.4L364.4 321.4z" />
  </g>
                  <g id="arrow_x5F_final" class="animated">
                  <path fill="#6BB488" d="M408.2 502.7c-4.9 12.5-11.1 24.5-18.5 35.8 -5.4 8.2-11.5 16.1-18 23.3 -1 1.1-2 2.2-3 3.2 12 16.4 24.8 32.2 38.3 47.4 26.3-26.1 46.9-58 59.5-92.5 1.4-3.8 2.7-7.7 3.9-11.6 -8.2-10.6-16.1-21.4-23.5-32.5L408.2 502.7z" />
                  <path fill="#399B60" d="M421.4 433.5c-0.1 23.9-4.6 47.2-13.2 69.2l38.7-26.9C437.8 462.1 429.3 448 421.4 433.5" />
                  <path fill="#A67B30" d="M326.5 264.8l36.5 36.5 16.6-16.6c-5.9-19.1-10.7-38.6-14.5-58.5L326.5 264.8z" />
                  <path class="blink animated" fill="#9CCDAF" d="M470.4 508.3c5.7-18.3 9.3-37.2 10.8-56.4l-34.3 23.9C454.3 486.9 462.2 497.7 470.4 508.3" />
                  <path class="blink animated" fill="#BC9C64" d="M458.6 201.4l-93.4 24.7 -0.1 0.1c3.7 19.9 8.6 39.4 14.5 58.5l41.9-41.9v75.4l60.6-28v-5.7C471.6 257.9 463.7 230 458.6 201.4" />
                  <path fill="#A67B30" d="M421.4 432.7c0 0.3 0 0.6 0 0.8 7.9 14.5 16.4 28.6 25.5 42.2l34.3-23.9c0.4-5 0.7-9.9 0.7-14.9l0-0.9c0-1.1 0-2.3 0-3.4V290.2l-60.6 28V432.7z" />
                  <path fill="#D2BD97" d="M452 139.8l-0.2-0.2 -86.5 86.5 93.4-24.7C455 181.2 452.8 160.7 452 139.8" />
                  <path class="blink animated" fill="#A67B30" d="M502 189.9l-50-50c0.8 20.9 3 41.4 6.6 61.5L502 189.9z" />
                  <path fill="#BC9C64" d="M553.2 241L502 189.9l-43.4 11.5c5.1 28.7 13 56.5 23.4 83.2v-41.7l32.4 32.4 43.9-20.3 6-2.8L553.2 241z" />
                  <polygon fill="#A67B30" points="564.3 252.2 558.3 254.9 514.4 275.2 540.5 301.3 566.9 274.9 576.9 264.8 " />
                  <path fill="#FFFFFF" d="M482 290.2l1.9-0.9c-0.6-1.6-1.2-3.2-1.9-4.8V290.2z" />
                  <path fill="#FFFFFF" d="M365.1 226.1C365.1 226.1 365.1 226.2 365.1 226.1l0.1 0L365.1 226.1z" />
                  <path class="blink animated" fill="#006D9B" d="M407 612.3c-13.5-15.2-26.3-31-38.3-47.4 -11 11.6-23.3 21.8-36.6 30.2v68.6c27.5-12.3 52.7-29.6 74.4-50.9C406.6 612.7 406.8 612.5 407 612.3" />
                  <path fill="#4092B4" d="M318.5 603.1l-34.3 76.6c3.1-0.7 6.3-1.5 9.4-2.3 13.2-3.5 26-8.1 38.4-13.6v-68.6C327.7 598 323.2 600.6 318.5 603.1" />
                  <path fill="#7FB6CD" d="M284.3 617.1c-4 1.2-8.1 2.3-12.2 3.2 -9.6 2.2-19.3 3.6-29 4.4 -3.6 0.3-7.2 0.4-10.8 0.5 -0.7 0-1.4 0-2.1 0 -0.3 0-0.8 0-1.2 0h-9.8v9.1 51.5h9.8c18.7 0 37.3-2.1 55.4-6.1l34.3-76.6C307.6 608.8 296.2 613.5 284.3 617.1" />
                  <path fill="none" stroke="#010101" stroke-width="0.5" stroke-miterlimit="10" d="M219.1 685.8" />
                  <path fill="none" stroke="#010101" stroke-width="0.5" stroke-miterlimit="10" d="M219.1 535.1" />
  </g>
                  <g id="arrow_x5F_div">
                  <line fill="none" stroke="#010101" stroke-width="0.5" stroke-miterlimit="10" x1="219.1" y1="535.1" x2="219.1" y2="685.8" />
  </g>
</svg>
</body>

</html>
              
            
!

CSS

              
                body { font-family: 'Muli', sans-serif;}

#headline { letter-spacing: 2px; font-weight: 800;}
#information { font-weight: 300;}
#cta { font-weight: 800;}
#graph_x5F_labels, #first_x5F_label, #second_x5F_label { font-weight: 300;}
#dot, #top, #top_x5F_arrow, #headline, #information, #cta, #graph_x5F_labels, #grey_x5F_platform, #first_x5F_label, #second_x5F_label, #arrow_x5F_shadow, #black_x5F_arrow_x5F_final, #arrow_x5F_final, #arrow_x5F_div { visibility: hidden;}
              
            
!

JS

              
                (function($) {
  var $bottom_line = $('#bottom'),
    $bottom_arrow = $('#bottom_x5F_arrow'),
    $dot = $('#dot'),
    $top_line = $('#top'),
    $top_arrow = $('#top_x5F_arrow'),
    $headline = $('#headline'),
    $info = $('#information'),
    $cta = $('#cta'),
    $graph_labels = $('#graph_x5F_labels'),
    $grey_box = $('#grey_x5F_platform'),
    $first_label = $('#first_x5F_label'),
    $second_label = $('#second_x5F_label'),
    $arrow_shadow = $('#arrow_x5F_shadow'),
    $black_arrow = $('#black_x5F_arrow_x5F_final'),
    $color_arrow = $('#arrow_x5F_final'),
    $arrow_div = $('#arrow_x5F_div'),
    $color_block = $('.blink'),
    mainTl = new TimelineMax();

  function clearStage() {
    var clearTl = new TimelineMax();

    clearTl
      .set($bottom_line, {
        scale: 0,
        transformOrigin: '0% 0%'
      })
      .set($top_line, {
        scale: 0,
        transformOrigin: '100% 100%'
      })
      .set($bottom_arrow, {
        x: -416,
        autoAlpha: 0
      })
      .set($dot, {
        autoAlpha: 0
      })
      .set($top_arrow, {
        y: 530,
        autoAlpha: 0
      })
      .set($arrow_shadow, {autoAlpha: 0})
      .set($color_arrow, {autoAlpha:0, scale:0, transformOrigin: '0% 100%'})
      .set([$headline, $info, $cta, $graph_labels, $grey_box, $first_label, $second_label,  $black_arrow, $arrow_div], {
        autoAlpha: 0,
        scale:0
      });

    return clearTl;

  }

  function getIntroTl() {
    var introTl = new TimelineMax();

    introTl
      .to($dot, 0.5, {
        autoAlpha: 1,
        ease: Power4.easeInOut
      }, 'dot')
      .to($top_arrow, 0.5, {
        autoAlpha: 1,
        y: 0,
        ease: Power4.easeInOut
      }, 'dot+=0.2')
      .to($top_line, 0.5, {
        scale: 1,
        ease: Power4.easeInOut,
        autoAlpha: 1
      }, 'dot+=0.2')
      .to($bottom_arrow, 0.5, {
        autoAlpha: 1,
        x: 0,
        ease: Power4.easeInOut
      }, 'dot+=0.2')
      .to($bottom_line, 0.5, {
        scale: 1,
        ease: Power4.easeInOut,
        autoAlpha: 1
      }, 'dot+=0.2')
      .to($graph_labels, 0.5, {
        autoAlpha: 1,
        scale: 1,
        ease: Power3.easeInOut
      });

    return introTl;
  }

  function getScene2Tl() {
    var scene2Tl = new TimelineMax();

    scene2Tl
      .to($grey_box, 0.5, {
        scale: 1,
        autoAlpha: 1,
        transformOrigin: '0% 0%'
      })
      .to($first_label, 0.5, {
        autoAlpha: 1,
        scale: 1
      }, '-=0.5');

    return scene2Tl;
  }

  function getScene3Tl() {
    var scene3Tl = new TimelineMax();

    scene3Tl
      .to($headline,1, {
        autoAlpha: 1,
        scale: 1
      }, '-=2')
      .to($info, 1, {
        autoAlpha: 1,
        scale: 1
      }, '-=1')
      .to($cta, 1, {
        autoAlpha: 1,
        scale: 1
      }, "-=0.5");

    return scene3Tl;

  }

  function getScene4Tl() {
    var scene4Tl = new TimelineMax();

    scene4Tl
      .to($arrow_div, 0.5, {
        autoAlpha: 1, scale:1
      })
      .to($second_label, 0.5, {
        autoAlpha: 1, scale:1
      }, '-=1')
      .to($color_arrow, 1, {
        autoAlpha: 1, scale:1
      }, 'color_arrow')
      .to($arrow_shadow, 1, {
        autoAlpha: 1, scale: 1});

    return scene4Tl;
  }
    function getFlashLightsTl() {
        var flashLightsTl = new TimelineMax({ delay: 0.25, repeat: -1, yoyo: true, repeatDelay: 0.25 });

        flashLightsTl
        .set($color_block, { className: '-=flash' }, '+=1')
        .set($color_block, { className: '+=flash' }, '+=1')

        return flashLightsTl;

    }
  
  function init() {
    mainTl
      .add(clearStage())
      .add(getIntroTl(), 'introTl')
      .add(getScene2Tl(), 'scene2Tl')
      .add(getScene4Tl(), 'scene3Tl')
      .add(getScene3Tl(), 'scene4Tl')
    .add(getFlashLightsTl(), 'blinking');
  }
  init();

})(jQuery);
              
            
!
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