<div class="row">
  <span class="message">
    Cool huh?
  </span>
 <h1>hover one of these suckers</h1> 
</div>

<div class="column">
  
  <span class="message">
    Message 1
  </span>
  <h1>banner 1</h1>
  
</div>

<div class="column">
  
  <span class="message">
    Message 2
  </span>
  <h1>banner 2</h1>
  
</div>

<div class="column">
  
  <span class="message">
    Message 3
  </span>
  <h1>banner 3</h1>
  
</div>

@import url(https://fonts.googleapis.com/css?family=Lato:300,400,700);

* {
  transition: all 400ms ease;
}

body {

   font-family: 'Lato';
   background: #222;
   color: #f1f1f1;
   min-width: 768px;

}


.row, .column {
  border-radius: 5px;
  box-shadow: 0 0 10px rgba(0,0,0,0.3);
  text-shadow: 0 -1px 1px rgba(0,0,0,0.2),0 1px 2px rgba(255,255,255,0.2);

}

.row:hover h1, .column:hover h1{

  top: -28px;

}

.row {
  width: 95%;
  background: #444;
  height: 95px;
  position: relative;
  float: left;
  margin: 1.5% 2.5% 0 2.5%;

}

.column {

  width: 28.333333%;
  background: #444;
  height: 95px;
  position: relative;
  float: left;
  margin: 2.5%;

}

h1 {

  width: 100%;
  position: absolute;
  background: #00d8d0;
  padding: 11px 8px 8px 8px;
  line-height: 1em;
  top: -8px;
  font-size: 2em;
  display: block;
  font-weight: 200;
  text-transform: uppercase;
  text-align: center;
  margin-left: -8px;
	box-shadow: 0 8px 6px -6px rgba(0,0,0,0.4);

}

h1:before, h1:after {

  position: absolute;
  display: block;
  width: 12px;
  height: 12px;
  content: " ";
  transform: rotate(-45deg);
  z-index: -1;
  bottom: -6px;

}

h1:before {
  
  left: 3px;
  background: linear-gradient(135deg, rgba(0,216,208,1) 0%,rgba(0,0,0,1) 100%);

}

h1:after {
  background: linear-gradient(135deg, rgba(0,0,0,1) 0%,rgba(0,216,208,1) 100%);
  right: 2px;

}

span {

  display: block;
  box-sizing: border-box;
  background: #f1f1f1;
  width: 90%;
  top: 22px;
  color: #444;
  margin-left: 5%;
  padding:10px;
  position: absolute;
  text-align: center;
  text-shadow: none;
	box-shadow: 0 8px 6px -6px rgba(0,0,0,0.5);
  border-bottom-left-radius: 3px;
  border-bottom-right-radius: 3px;
  
}

.row:hover span, .column:hover span{
  
  top: 44px;

}