<button>Click to Animate</button>
<img src="https://s3-us-west-2.amazonaws.com/s.cdpn.io/392/redwood-ukulele-top.jpg" alt="ukulele">

button {
  position: absolute;
  top: 10px;
  right: 10px;
  z-index: 1;
}

img {
  display: block;
  max-width: 100vw;
  max-height: 100vh;
}

img.animated {
  animation: filter-animation 5s infinite;
}

@keyframes filter-animation {
  0% {
    filter: sepia(0) saturate(2);
  }

  50% {
    filter: sepia(1) saturate(8);
  }

  100% {
    filter: sepia(0) saturate(2);
  }
}

function activateFilterAnimation() {
  $("img").toggleClass("animated");
}

$("button").on("click", activateFilterAnimation);