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      d="M690.7,376.87a4.9,4.9,0,0,0,0,1.17h-.25q.16.18-.09.54a.38.38,0,0,0,.09.6l-.42.18c.17.28.1.62-.22,1s-.4.72-.29,1a1.37,1.37,0,0,1-.68.72c.23.28,0,.64-.59,1.08.11.08.16.15.13.21a1.42,1.42,0,0,1-.21.27c-.12.12-.17.2-.17.24a.47.47,0,0,1-.17,0,.51.51,0,0,0-.17,0q.09.12,0,.18t-.09.12c.12.12.13.21,0,.27s-.21.16-.38.3a2.16,2.16,0,0,0-.34.33l.08.06.09.06a30.15,30.15,0,0,1-2,2.34c0,.08.09.12.26.12,0,0-.14.06-.43.06a.81.81,0,0,1,0,.54s-.08-.08-.08-.24a1.65,1.65,0,0,0-.38.21.66.66,0,0,1-.3.15v-.12l.09-.06a.29.29,0,0,0-.17.06q-.17.06-.09.12h.17a9.21,9.21,0,0,1-1.48,1.59q-1.14,1-1.56,1.47a.29.29,0,0,0-.17.06.27.27,0,0,1-.25,0,.18.18,0,0,1,0,.24c-.09.08-.13.14-.13.18a.74.74,0,0,0,.42-.21.58.58,0,0,1,.51-.15,3.91,3.91,0,0,1-1.69,1.14q.07.18-.21.39c-.2.14-.36.19-.47.15a10.73,10.73,0,0,1-2.28,1.38c0,.08.06.12.17.12a1.94,1.94,0,0,1-.72.21,1.3,1.3,0,0,0-.72.27,3.35,3.35,0,0,0-.63.21,1.32,1.32,0,0,1-.89.09l-.09.12a.73.73,0,0,1-.16.18,17.22,17.22,0,0,1-2.16.15,14.76,14.76,0,0,0-2.07.15c-.06-.08-.27-.13-.64-.15a3.12,3.12,0,0,1-.71-.09c-.06-.12-.29-.2-.68-.24s-.59-.14-.59-.3a1,1,0,0,1,.42.12,1.19,1.19,0,0,0,.51.12,3.29,3.29,0,0,0-.68-.48,3.15,3.15,0,0,1-.67-.48q0-.12.12-.06a.57.57,0,0,0,.21.06s0-.06-.08-.06l-.09-.12a.32.32,0,0,0-.33.21.25.25,0,0,0,.08.33.56.56,0,0,0-.38.36,2.66,2.66,0,0,0-.17.66,1.12,1.12,0,0,1-.13.48,10.81,10.81,0,0,0-2.19.18l-.43-.15a1.83,1.83,0,0,1-.42-.21c-.11,0-.14.08-.08.12s.05.08,0,.12a2.43,2.43,0,0,0-1.69-.12c0-.08,0-.14,0-.18a1.86,1.86,0,0,0-.42-.12,1.19,1.19,0,0,1-.38-.12c.17-.4.42-1.12.76-2.16s.66-1.93,1-2.67a9,9,0,0,1,1.15-2q2.1-5,3.8-10.08a8.27,8.27,0,0,0,.59-1.29,12.28,12.28,0,0,1,.51-1.17,3.48,3.48,0,0,0,.51-.12,6.81,6.81,0,0,1,.8-2.19,7,7,0,0,0,.8-2.13s.06-.09.17-.15.17-.11.17-.15q.42-1.5,1.35-4.17c.62-1.78,1.07-3.17,1.36-4.17a.88.88,0,0,1,.29-1.2A1.89,1.89,0,0,1,675,362a.14.14,0,0,0,.13-.09c0-.06.07-.07.12,0a7.72,7.72,0,0,1,3.3,1.26,8,8,0,0,0-.38,1.11,3.7,3.7,0,0,1-.47,1.11v.24q0,.18.09.18a7.05,7.05,0,0,0-.64,1.41,4.68,4.68,0,0,1-.88,1.59c-.06.08,0,.12.17.12l.08.06a5.33,5.33,0,0,0-.55,1.2,5.33,5.33,0,0,1-.55,1.2,4.33,4.33,0,0,1-.59,1.74,7.31,7.31,0,0,0-.68,1.62h-.25a1.06,1.06,0,0,1-.17,1,2.27,2.27,0,0,0-.34.84q.42-.24,1.74-1.14a8.45,8.45,0,0,1,2.32-1.2.17.17,0,0,1,.08-.12.8.8,0,0,1,.43-.21.62.62,0,0,0,.42-.27,16.23,16.23,0,0,1,4.73-1,17.63,17.63,0,0,1,7.11,2q-.18.12,0,.6c.11,0,.16,0,.16-.09s0-.15.09-.15a1.25,1.25,0,0,1,.42.42c0,.08,0,.12-.17.12s-.14,0-.08.12l-.09-.06h-.08A2.79,2.79,0,0,1,690.7,376.87Zm-22.19-1.29-.08.06q-.18-.06,0-.18l.08-.06Q668.68,375.46,668.51,375.58Zm0-.24c-.06,0-.08,0-.08-.12a.19.19,0,0,1,.08-.18Q668.68,375.1,668.51,375.34Zm.34-.72s-.06.06-.17.06S668.74,374.62,668.85,374.62Zm1.52,12.3a.14.14,0,0,1,.08.12,1,1,0,0,0,.09,1q-.25-.06-.3,0a.64.64,0,0,0,0,.27c0,.08,0,.1.13.06s.12,0,.12,0a5.76,5.76,0,0,0,.34,4.62,7.78,7.78,0,0,0,3-1.26c-.17,0-.25,0-.25-.06s.19,0,.42.06l.85-.84v.12a.46.46,0,0,0,.33-.18l-.17,0a.45.45,0,0,1-.16,0c.16-.2.33-.24.5-.12,0-.2.2-.39.59-.57s.62-.37.68-.57a.44.44,0,0,0,.25.06c0-.6.43-.94,1.27-1a2,2,0,0,0,.21-.42,1.8,1.8,0,0,1,.3-.48.66.66,0,0,1,.51-.18c-.12-.12-.07-.25.12-.39s.3-.27.3-.39a2.09,2.09,0,0,0,.8-.66,2.62,2.62,0,0,1,.72-.66c.28-.44.75-1.07,1.4-1.89s1.05-1.37,1.22-1.65c1-2.08,1.55-3.44,1.78-4.08a1.65,1.65,0,0,1,0-.78,6.88,6.88,0,0,0,.08-.9.83.83,0,0,1-.17-.36,1.23,1.23,0,0,0-.17-.42.28.28,0,0,0-.25-.12v.06l-.08-.18c-.06-.12-.17-.16-.34-.12a.26.26,0,0,0,.25.18.34.34,0,0,1,0,.15.37.37,0,0,1-.13.15.42.42,0,0,1-.25-.06.36.36,0,0,1-.13-.21.36.36,0,0,0-.13-.21,1.35,1.35,0,0,0-.46.12,1.48,1.48,0,0,1-.55.12c-.06.2-.31.37-.76.51s-.71.29-.76.45a8.79,8.79,0,0,0-1.78,1,11,11,0,0,1-1.52,1,10.14,10.14,0,0,1-2,1.68.48.48,0,0,0,.21-.06c.09,0,.13,0,.13.06a19.29,19.29,0,0,0-3.3,3.06c-1.29,1.44-2,2.24-2.19,2.4a2.09,2.09,0,0,1-.68,1.38c.06,0,.08,0,.08.12Zm.08,0h.17c0,.08,0,.12-.17.12Zm.6.3a.7.7,0,0,1-.43.36q0-.6.51-.66Zm5.24,7.68c.05,0,0,.08,0,.12l-.3.12a1,1,0,0,0-.25.12q-.09,0-.09-.12A2.16,2.16,0,0,0,676.29,394.9Zm1.18-5.88c.11,0,.17,0,.17-.06S677.47,389,677.47,389Zm.93,4.2v.12c.11,0,.17,0,.17-.12h.17v-.12c-.11,0-.17,0-.17.12Zm2-1.26a3.62,3.62,0,0,0-1.1.72A2,2,0,0,0,680.43,392Zm1.1-.66c0-.16.11-.24.34-.24C681.87,391.22,681.75,391.3,681.53,391.3Zm1.1-.6h-.34c0-.16.11-.24.34-.24Zm7.77-11.34v.12h-.16v-.12Z"
      transform="translate(-366.17 -344)"
    />
  </g>
</svg>
  <button class="button" onClick="play()">PLAY</button>
</div>
.container {
  display: flex;
  justify-content: center;
  align-items: center;
  width: 100vw;
  height: 100vh;
}
.marketing-lab {
  cursor: pointer;
  fill: #d83e00;
  position: absolute;
  left:0;
  top: 0;
  visibility: hidden;
  opacity: 0;
}

.marketing-lab .mask{
  fill: none;
  stroke: #fff;
  stroke-miterlimit: 10;
}

.button {
  padding: 8px 16px;
  font-size: 24px;
  font-weight: 600;
  letter-spacing: 1px;
  cursor: pointer;
}
 gsap.set(".marketing-lab", {autoAlpha:0});

function marketingAnimation() {
   let tl =  gsap.timeline({defaults: {duration: 0.3, ease: Linear.easeNone}});
  tl.to('.marketing-lab', {autoAlpha: 1})
  .fromTo('.marketing-lab #mask-M', {
 drawSVG: '0% 0%'
}, {drawSVG: true })
    .fromTo('.marketing-lab #mask-a',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-r',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-k-1',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
    .fromTo('.marketing-lab #mask-k-2',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-e',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-t-line-v',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-t-line-h',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-i-2',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-i-dot',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-n',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
    .fromTo('.marketing-lab #mask-g',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-lab-l', {drawSVG: '0% 0%'}, {drawSVG: true})
  .fromTo('.marketing-lab #mask-lab-a', {drawSVG: '0% 0%'}, {drawSVG: true})
  .fromTo('.marketing-lab #mask-lab-b', {drawSVG: '0% 0%'}, {drawSVG: true})
.to('.marketing-lab', {autoAlpha: 0}, "+=0.18")
  return tl;
}

function play() {
  marketingAnimation();
}

External CSS

This Pen doesn't use any external CSS resources.

External JavaScript

  1. https://cdnjs.cloudflare.com/ajax/libs/gsap/3.4.2/gsap.min.js
  2. https://s3-us-west-2.amazonaws.com/s.cdpn.io/16327/DrawSVGPlugin3.min.js