<div class="logo">
  <h1>
    Hidd<span>e</span>n
    <br>
    Br<span>a</span>in
  </h1>
</div>

* {
  margin: 0;
  padding: 0;
}

.logo {
  --color-bkg: #22315c;
  --color-text: #fff;
  --letter-mask: url(https://assets.codepen.io/9632/letter-e.svg);

  background-color: var(--color-bkg);
  display: grid;
  height: 100vh;
  place-items: center;
}

.logo h1 {
  color: var(--color-text);
  font-family: Roboto, sans-serif;
  font-size: 6rem;
  line-height: 0.85;
  text-align: center;
  text-transform: uppercase;
}

.logo span {
  background-color: var(--color-text);
  mask-image: var(--letter-mask);
  mask-repeat: no-repeat;
  mask-size: contain;
}

span:nth-child(3) {
  --letter-mask: url(https://assets.codepen.io/9632/letter-a.svg);
}