<div class="text-container">
  <span>a</span>
  <span>w</span>
  <span>e</span>
  <span>s</span>
  <span>o</span>
  <span>m</span>
  <span>e</span>
</div>

@import url('https://fonts.googleapis.com/css?family=Baloo+Thambi');

body {
  background-color: #000;
  color: #111;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Baloo Thambi', cursive;
  font-size: 7rem;
  height: 100vh;
}

.text-container > span {
  text-transform: uppercase;
  animation: glow 2s ease-in-out infinite;
}

@keyframes glow {
  0%, 100% {
    color: #FFF;
    text-shadow: 0 0 10px #0652DD, 0 0 50px #0652DD, 0 0 100px #0652DD;
  }
  
  10%, 90% {
    color: #111;
    text-shadow: none;
  }
}

.text-container > span:nth-child(2) {
  animation-delay: 0.25s;
}

.text-container > span:nth-child(3) {
  animation-delay: 0.5s;
}

.text-container > span:nth-child(4) {
  animation-delay: 0.75s;
}

.text-container > span:nth-child(5) {
  animation-delay: 1s;
}

.text-container > span:nth-child(6) {
  animation-delay: 1.25s;
}

.text-container > span:nth-child(7) {
  animation-delay: 1.5s;
}