<!--Responsive Hero Image with CSS Text + Button + popup Full-Width. If you like my work, please credit author: www.action360.ca @action360ca Enjoy!-->

<meta name="viewport" content="width=device-width, initial-scale=1">

<link href="https://fonts.googleapis.com/css?family=Open+Sans:300,300i,400,700,800" rel="stylesheet">

<div class="hero-image" style="height: 100%;">
  <div class="hero-text">
    <h1 style="font-style: Georgia; color: #fff; font-size:50px;">Canada Goose</h1>
    <p>spring styles have arrived</p>
    <button>SHOP NOW</button>
  </div>
  <div class="hero-exclusions">
    <a href="#popup1">
      <p class="exclusions">*click here for details</p>
    </a>
  </div>

  <div id="popup1" class="overlay">
    <div class="popup">
      <a class="close" href="#">&times;</a>
      <div class="content">
        <br><br>
        <h2>Promotional Information & Exclusions</h2>
        This is a list of exclusions
        <br><br><br>
      </div>
    </div>
  </div>
  <!--lightbox style popup goes here-->
</div>
body,
html {
  height: 100%;
  margin: 0;
}

h1 {
  font-family: Georgia;
  font-weight: bold;
  font-style: italic;
  margin: 10px;
  text-shadow: 2px 2px #000;
}

p {
  font-family: Georgia;
  font-style: italic;
  text-shadow: 1px 1px #000;
}

.exclusions {
  font-family: Georgia;
  font-size: 8pt;
  letter-spacing: 1px;
  text-shadow: none;
  font-style: normal;
}

.hero-image {
  background-image: url("https://s14.postimg.cc/5i4g1gqwh/Untitled-1.jpg");
  height: 100%;
  background-position: center;
  background-repeat: no-repeat;
  background-size: cover;
  position: relative;
}

.hero-text {
  text-align: center;
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  color: white;
}

.hero-exclusions {
  position: fixed;
  text-align: center;
  top: 88%;
  left: 50%;
  transform: translate(-50%, -50%);
  color: white;
}

.hero-text button {
  border: none;
  outline: 0;
  display: inline-block;
  padding: 12px 35px;
  color: white;
  background-color: #000;
  text-align: center;
  cursor: pointer;
  border: 5px solid black;
  margin-left: -1px;
  margin-top: 5%;
  font-size: 8pt;
  letter-spacing: 5px;
  font-weight: bold;
  font-family: Geogia;
  font-syle: italic;
}

.hero-text button:hover {
  background-color: transparent;
  color: white;
  border: 5px solid black;
  text-shadow: 2px 2px #000;
}

/*start of popup*/
.exclusions {
  font-family: Georgia;
  font-size: 8pt;
  letter-spacing: 1px;
  text-shadow: none;
  font-style: normal;
}

.box {
  width: 40%;
  margin: 0 auto;
  background: rgba(255, 255, 255, 0.2);
  padding: 35px;
  border: 2px solid #fff;
  border-radius: 20px/50px;
  background-clip: padding-box;
  text-align: center;
}

/*.button {
  font-size: 1em;
  padding: 10px;
  color: #fff;
  border: 2px solid #06D85F;
  border-radius: 20px/50px;
  text-decoration: none;
  cursor: pointer;
  transition: all 0.3s ease-out;
}
.button:hover {
  background: #06D85F;
}*/

.overlay {
  position: fixed;
  top: 0;
  bottom: 0;
  left: 0;
  right: 0;
  background: rgba(0, 0, 0, 0.7);
  transition: opacity 500ms;
  visibility: hidden;
  opacity: 0;
}
.overlay:target {
  visibility: visible;
  opacity: 1;
}

.popup {
  margin: 70px auto;
  padding: 20px;
  background: #fff;
  border-radius: 2px;
  width: 60%;
  position: relative;
  transition: all 5s ease-in-out;
}

.popup h2 {
  margin-top: 0;
  color: #333;
  font-family: Georgia, sans-serif;
  font-style: italic;
}

.popup .close {
  position: fixed;
  top: 90px;
  left: 50%;
  transition: all 200ms;
  font-size: 30px;
  font-weight: bold;
  text-decoration: none;
  color: #333;
}
.popup .close:hover {
  color: #a6a6a6;
}
.popup .content {
  max-height: 30%;
  overflow: auto;
  padding-top: 30px;
}

@media screen and (max-width: 700px) {
  .box {
    width: 70%;
  }
  .popup {
    width: 70%;
  }
}

/* unvisited link */
a:link {
  color: #fff;
  text-decoration: none;
}

/* visited link */
a:visited {
  color: #fff;
}

/* mouse over link */
a:hover {
  color: #ccc;
  text-decoration: none;
}

/* selected link */
a:active {
  color: #fff;
}

External CSS

  1. https://cdnjs.cloudflare.com/ajax/libs/twitter-bootstrap/3.3.7/css/bootstrap.min.css

External JavaScript

This Pen doesn't use any external JavaScript resources.