<div class="card transition">
  <h2 class="transition">Heading here<br><small>description line here</small></h2>
  <div class="cta-container transition"><a href="#" class="cta">Button</a></div>
  <div class="card_circle transition"></div>
</div>

@import url(https://fonts.googleapis.com/css?family=Noto+Sans:400,700,400italic,700italic);

html,
body {
  background-color: #eaeaea;
}

.transition {
  transition: .3s cubic-bezier(.3, 0, 0, 1.3)
}

.card {
  background-color: #fff;
  height: 400px;
  width: 300px;
  position: absolute;
  margin: auto;
  top: 0;
  bottom: 0;
  left: 0;
  right: 0;
  box-shadow: 0px 0px 10px rgba(0,0,0,0.3);
  overflow: hidden;
}

.card:hover {
  box-shadow: 0px 30px 30px rgba(0,0,0,0.2);
  height: 430px;
  width: 330px;
}

.card_circle {
  height: 400px;
  width: 450px;
  background: url(http://widewallpaper.info/wp-content/uploads/2015/11/Nature-HD-Wallpaper-1080p.jpg) no-repeat;
  background-size: cover;
  position: absolute;
  border-radius: 50%;
  margin-left: -75px;
  margin-top: -270px;
}

.card:hover .card_circle {
  border-radius: 0;
  margin-top: -130px;
}

h2 {
  text-align: center;
  margin-top: 190px;
  position: absolute;
  z-index: 9999;
  font-size: 26px;
  color: #2196F3;
  width: 100%;
  font-family: 'Noto Sans', serif;
}

h2 small {
  font-weight: normal;
  font-size: 65%;
  color: rgba(0,0,0,0.5);
}

.card:hover h2 {
  margin-top: 100px;
  color: #fff;
}

.card:hover h2 small {
  color: #fff;
}

.cta-container {
  text-align: center;
  margin-top: 290px;
  position: absolute;
  z-index: 9999;
  width: 100%;
  font-family: 'Noto Sans', serif;
}

.cta {
  color: #fff;
  border: 2px solid #2196F3;
  background-color: #2196F3;
  padding: 10px 25px;
  border-radius: 50px;
  font-size: 17px;
  text-decoration: none;
  font-weight: bold;
}

.card:hover .cta-container {
  margin-top: 320px;

}