<div class="bg">
  
  <p>S<span>om</span>e text</p>
  
</div>

.bg{
  background-color:#616161;
}
.bg p{
  color:#fff;
  text-align:center;
  font-size: 72px;
  text-transform:uppercase;
  font-weight: 600;
}

.bg span {
  opacity: 0.1;
}