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<h1>Key Axioms of Business</h1>
<h2>The Basic Rules of Starting and Developing a Successful Business</h2>
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Every professional occupation is subject to its own unique rules and customs. Entrepreneurship, as a type of professional activity, has written and unwritten rules, and even axioms. The axioms set forth here have been developed over nearly 20 years of successful business experience by the author of this book and have helped him achieve seven-figure profits.<br>
These rules apply to launching, developing, organizing, and running your own business, irrespective of the industry, direction, and type of business. Adhering to them will guarantee, to a certain extent, success in business. At the same time, these rules should be used as basic provisions rather than unalterable laws. They will require each entrepreneur's thorough consideration and relevant supplements and refinements in order to reflect, among other factors, the business type and industry, the major national customs of the business's location, and the different objective or subjective aspects of implementing the business projects.
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<h2>Axioms 1-20</h2>
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1. Most people dream of becoming wealthy. Most wealthy people dream of retaining their wealth. No one dreams of being poorer.
<br>2. The majority of people ask themselves (either sooner or later, profoundly or superficially) whether they should launch their own business.
<br>3. Only those who actually try can succeed. No one can achieve success with an imaginary business—they must launch their own business in practice.
<br>4. Most people do not start their own business not because of any objective factors, but simply because of their conscious or subconscious uncertainty in their own capability to begin a business.
<br>5. Money should not be the ultimate purpose of business. Money is only the means of achieving vital goals, which are different for every entrepreneur.
<br>6. Without a doubt, each vital goal has a certain cost. Entrepreneurs must understand this cost in order to achieve the goal.
<br>7. Without the minimum required skills and knowledge, it is next to impossible to achieve success in your own business.
<br>8. If a new business survives for 9 months and earns at least a small actual profit, it will very likely survive and develop successfully.
<br>9. If a business fails to reach at least minimum profitability during the initial 12 months after launching, further successful development is very unlikely.
<br>10. Most entrepreneurs have some knowledge of the storms they will face when they set out to sea as a business owner. Few, however, can honestly say that they have the captain's abilities to overcome such storms.
<br>11. Every entrepreneur should possess certain social and psychological characteristics for running a business, and these should be consistent with the social and psychological characteristics required to succeed in the chosen business field.
<br>12. The initial unavailability of startup capital should not stop anyone from launching a business; the startup capital can always be found.
<br>13. Entrepreneurs should be prepared to feel like everything is unraveling at some point in the first 3-6 months of their business. It may seem like the business is sure to go bankrupt, your idea is a failure, and so on. This is normal. Virtually all successful entrepreneurs have experienced such feelings, to a greater or lesser extent.
<br>14. Your subjective confidence in your success is proportional to your ability to successfully withstand and overcome long-standing difficulties and stresses faced by the business.
<br>15. Your objective confidence in your success will be proportional to your actual success.
<br>16. Entrepreneurial self-confidence fuels the entrepreneur's determination in achieving success.
<br>17. In most cases, business success depends on thorough business development and implementation by the entrepreneur, rather than on the industry and the type of business.
<br>18. Even with the maximum accuracy and prudence in business planning, entrepreneurship is always a risky activity that depends on various degrees of exposure and probability of product, marketing, production, and financial risks, as well as on the entrepreneur's personal appetite for risk.
<br>19. Every entrepreneur has an inherent risk appetite, but the degree of this appetite is unique to each individual.
<br>20. Whether you are a novice or experienced entrepreneur, only place your money and property at risk if you can afford to lose it with no fatal consequences.
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