<div class="wrap">
  <div class="thumb">
    <img src="http://memocarilog.info/memocarilog-demo/photo_gallary_sample/image/1.jpg" alt="画像" />
  </div>
  <div class="text">
    <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,</p><p> quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.</p>
    <button class="btn">
      <span>MORE</span>
    </button>
  </div>
</div>
.wrap {
  overflow: hidden;
  margin: 30px;
  width: 700px;
}
.thumb {
  float: left;
  overflow: hidden;
  width: 50%;
}
.thumb img {
  max-width: 100%;
  height: auto;
  transition: all 0.3s;
  -webkit-transform: scale(1);
  -ms-transform: scale(1);
  transform: scale(1);
}
.thumb img:hover {
  transition: all 0.3s;
  -webkit-transform: scale(1.1);
  -ms-transform: scale(1.1);
  transform: scale(1.1);
}
.text {
  float: left;
  box-sizing: border-box;
  padding: 20px;
  width: 50%;
  text-align: center;
}
.text p {
  margin: 0 0 15px;
}
.text .btn {
  margin: 20px 0 0;
  padding: 30px 70px;
  border: none;
  background: #F27773;
  color: #fff;
}
.text .btn span {
  display: block;
  transition: all 0.3s;
}
.text .btn:hover span {
  transition: all 0.3s;
  -webkit-transform: translateX(-20px);
  transform: translateX(-20px);
}
Rerun