<div class="main-item">
  <div class="static-background">
    <div class="background-masker btn-divide-left"></div>
  </div>
  
  <div class="animated-background">
    <div class="background-masker btn-divide-left"></div>
  </div>
  
  <div class="shared-dom">
    <div class="sub-rect pure-background"></div>
    <div class="sub-rect pure-background"></div>
    <div class="sub-rect pure-background"></div>
    <div class="sub-rect pure-background"></div>
    <div class="sub-rect pure-background"></div>
    <div class="sub-rect pure-background"></div>
    <div class="sub-rect pure-background"></div>
    <div class="sub-rect pure-background"></div>
  </div>
  
  <div class="css-dom"></div>
</div>

.main-item {
  padding: 10px;
  background-color: #fff;
  width: 700px;
}

.background-masker {
  background-color: #fff;
  position: absolute;
}

.btn-divide-left {
  top: 0;
  left: 25%;
  height: 100%;
  width: 5%;
}

@keyframes placeHolderShimmer {
  0% {
    background-position: -800px 0
  }
  100% {
    background-position: 800px 0
  }
}

.animated-background {
  animation-duration: 2s;
  animation-fill-mode: forwards;
  animation-iteration-count: infinite;
  animation-name: placeHolderShimmer;
  animation-timing-function: linear;
  background-color: #f6f7f8;
  background: linear-gradient(to right, #eeeeee 8%, #bbbbbb 18%, #eeeeee 33%);
  background-size: 800px 104px;
  height: 70px;
  position: relative;
}

.static-background {
  background-color: #f6f7f8;
  background-size: 800px 104px;
  height: 70px;
  position: relative;
  margin-bottom: 20px;
}

.shared-dom {
  width: 800px;
  height: 110px;
}
.sub-rect {
  border-radius: 100%;
  width: 70px;
  height: 70px;
  float: left;
  margin: 20px 20px 20px 0;
}
.pure-background {
  background-color: #eee;
}

.css-dom:empty {
  width: 280px;
  height: 220px;
  border-radius: 6px;
  box-shadow: 0 10px 45px rgba(0, 0, 0, .2);
  background-repeat: no-repeat;
  
  background-image:
    radial-gradient(circle 16px, lightgray 99%, transparent 0),
    linear-gradient(lightgray, lightgray),
    linear-gradient(lightgray, lightgray),
    linear-gradient(lightgray, lightgray),
    linear-gradient(lightgray, lightgray),
    linear-gradient(#fff, #fff); 
  
  background-size:
    32px 32px,
    200px 32px,
    180px 32px,
    230px 16px,
    100% 40px,
    280px 100%;
  
  background-position:
    24px 30px,
    66px 30px,
    24px 90px,
    24px 142px,
    0 180px,
    0 0;
}