<div class="blend">
  <img src="https://cdn.pixabay.com/photo/2016/12/11/12/02/bled-1899264_960_720.jpg" />
   <h1>FOCUS</h1>
</div>

.blend {
  width: 100vw;
  height: 500px;
  display: flex;
  align-items: center;
  justify-content: center;
} 

.blend img {
  position: absolute;
}

.blend h1 { 
  font-size: 150px;
  mix-blend-mode: overlay;
}