<div class="collection__menu">
                        <div class="col-lg-4">
                            <div class="collection__item">
                              <div class="img-blend">                                <img src="https://lh3.googleusercontent.com/proxy/zw4ZMdDomTTx8hLEBgcJxW9gxig98yM4F4Ql0PlJ8sOtSq7y7BFWO1DXiSXFyT76GTHGN3xdOZzVgqDY6zMGUQPg-RkGlFIcsZ0CH_vQeuLdmoxcQDQPyiVdJlY4xEMGMADWXUY7P74shEvQ" alt="Фото товара" class="collection__img"></div>
                                <a href="#" class="collection__arrow"></a>
                                <h3 class="collection__subtitle">Футболка USA</h3>
                                <span class="collection__sale">$229</span>
                                <span class="collection__price">$129</span>
                            </div>
                        </div>
                        <div class="col-lg-4">
                            <div class="collection__item">
                              <div class="img-blend">                                <img src="https://lh3.googleusercontent.com/proxy/zw4ZMdDomTTx8hLEBgcJxW9gxig98yM4F4Ql0PlJ8sOtSq7y7BFWO1DXiSXFyT76GTHGN3xdOZzVgqDY6zMGUQPg-RkGlFIcsZ0CH_vQeuLdmoxcQDQPyiVdJlY4xEMGMADWXUY7P74shEvQ" alt="Фото товара" class="collection__img"></div>
                                <a href="#" class="collection__arrow"></a>
                                <h3 class="collection__subtitle">Купальник Glow</h3>
                                <span class="collection__price">$129</span>
                            </div>
                        </div>
                        <div class="col-lg-4">
                            <div class="collection__item">
                              <div class="img-blend">                                <img src="https://lh3.googleusercontent.com/proxy/zw4ZMdDomTTx8hLEBgcJxW9gxig98yM4F4Ql0PlJ8sOtSq7y7BFWO1DXiSXFyT76GTHGN3xdOZzVgqDY6zMGUQPg-RkGlFIcsZ0CH_vQeuLdmoxcQDQPyiVdJlY4xEMGMADWXUY7P74shEvQ" alt="Фото товара" class="collection__img"></div>
                                <a href="#" class="collection__arrow"></a>
                                <h3 class="collection__subtitle">Свитшот Sweet Shot</h3>
                                <span class="collection__price">$129</span>
                            </div>
                        </div>
                    </div>

.collection__menu {
    align-items: center;  
    display: flex;  
}

.collection__item {
    text-align: center;
}

.collection__img {
    margin-top: 85px;
    display: block;
    cursor: pointer;
}

.collection__subtitle {
    font-weight: 500;
    font-size: 20px;
    margin-top: 27px;
    margin-bottom: 7px;
}

.collection__sale {
    color: #9C9C9C;
    text-decoration-line: line-through;
    font-size: 15px;
    letter-spacing: 0.02em;
    margin-right: 10px;
}

.collection__price {
    color: #998E78;
    font-size: 15px;
    letter-spacing: 0.02em;
}
.collection__item:hover .img-blend::before{
  opacity:1;
}
.img-blend {
  position:relative;
}
.img-blend:before {
  cursor:pointer;
  color:white;
  font-size: 40px;
  content:'→';
  position:absolute;
  width: 100%;
  height: 100%;
  background: #50dae88c;
  left: 0;
  opacity:0;
  transition:500ms;  
      display: flex;
  align-items: center;
  justify-content: center;
}